You’ve probably heard the phrase ‘all publicity is good publicity’ – but when it comes to digital PR, the right coverage can transform your brand’s visibility, reputation, and credibility. That said, understanding exactly what digital PR services involve (and how they work) isn’t always straightforward.
In this blog, we explain our process to give you a better idea of how all this PR stuff works – from strategy and storytelling to securing online coverage. Keep reading to discover what our Digital PR agency in Essex can offer you!
What Are Digital PR Services?
Digital PR is all about gaining online coverage that not only boosts your brand’s visibility, but also improves your search engine rankings. It’s a form of reputation management that allows you to develop the relationship between your brand and audience, all while growing your websites authority through backlinks and mentions.
While that might sound simple, securing quality coverage in reputable publications takes skill, consistency, and strong industry relationships – which is exactly where our PR specialists in Essex come out on top!
Why Do Brands Invest in Online PR?
Digital PR helps you show up where it matters. By earning backlinks from high-authority websites and putting your brand in front of your target audience, online PR strengthens your reputation and positions you as a thought leader in your field.
For businesses in competitive industries, this can be a game-changer. Whether you’re an SME looking to break into mainstream media or a household name that needs a fresh narrative, strategic digital PR can build trust and drive growth.
And with our PR services, you don’t just get coverage. You get a partner who understands your voice, your goals, and how to best tell your story.
Our Digital PR Services: How It All Works
If you’re thinking about outsourcing PR, here’s a transparent breakdown of how we work and what you can expect:
1. Discovery Call
We always start with a discovery call to get a better understanding of your brand, audience, goals, and any previous PR activity. This initial step is all about understanding your story so we can help tell it more powerfully.
2. Proposal
Once we’ve got the details we need, we’ll put together a bespoke proposal. This will outline our approach, costs, timelines, and next steps. No generic packages – just a plan that’s built around your business and its needs.
3. Scope of Work
If you’re happy with our quote, we can move onto putting together a Scope of Work (the agreement). This document sets out exactly what’s expected from both parties. It helps keep everything clear and professional from the get-go.
4. Onboarding Meeting
Once our contract begins, you’ll be introduced to the PR team (either in person or virtually) who’ll be handling your account. This is a key part of our process – a chance to bounce around ideas, explore potential angles, and discuss the kind of coverage you’d like to achieve. It’s also where we start building a strong working relationship.
5. Brainstorming & Journalist Outreach
After the onboarding meeting, our PR experts will begin brainstorming creative and timely angles for your brand. We’ll pitch these to relevant journalists – utilising our contacts to get your story seen by the right people. This step is strategic, collaborative, and crucial to securing high-quality coverage.
6. Article Creation, Approval & Media Liaison
When a journalist accepts a pitch, we’ll write the article and send it over to you for approval. Once signed off, we’ll send the content to the journalist and handle all the liaising. We’ll also let you know when an article has gone live so you can shout about it on social media!
Why Work with Our Essex Digital PR Agency?
What sets our digital PR agency in Essex apart is our personalised, hands-on approach. We don’t just fire off pitches and hope for the best. We craft real stories, backed by genuine relationships with media contacts. Our team are natural storytellers who know how to turn your expertise into headlines.
Whether you’re looking for more backlinks, increased brand awareness, or improved authority, our Digital PR services are designed to deliver value.
Want to Chat with Our PR Experts?
Ready to explore how our Digital PR services could help your brand stand out online? We’d love to hear from you! Please click here to fill out our contact form.