If you’re a coach looking to grow your business, you already know that trust is everything. Clients won’t invest in your services unless they believe in your expertise — and that belief doesn’t just happen by chance. That’s where marketing for business coaches becomes so essential. A strong marketing strategy doesn’t just attract attention – it builds authority, fosters credibility, and turns curiosity into conversion.
At VerriBerri, we work with business coaches across the UK to help them stand out in a saturated market and secure the clients they deserve. Keep reading to hear some of our industry tips and tricks!
Why Credibility Matters More Than Ever
In a space as personal as coaching, your reputation can make or break your business. Whether you’re focusing on executive leadership, mindset work, or general business growth, clients need to trust that you’re the real deal before they reach out. But how do you showcase your experience? That’s where smart, strategic marketing for business coaches comes in.
Marketing done well allows you to demonstrate value without saying a word. From thought leadership articles to high-ranking search results, everything you put out into the world speaks on your behalf. That’s why building credibility should sit at the very heart of your marketing strategy – there’s nothing more important than a solid reputation.
Get Found by the Right Clients with SEO
One of the most effective tools in marketing for business coaches is search engine optimisation (SEO). Think about how most clients find a coach – they head to Google. If your website doesn’t show up in the results, you’re missing out on valuable traffic from people actively searching for the help you provide.
At VerriBerri, we specialise in helping business coaches improve their rankings with content that balances both value for the reader and Google’s algorithm preferences. This means well-written blog posts, keyword-rich web pages, and a site structure that’s built to perform.
Not only does strong SEO increase visibility, but it also builds trust. Clients naturally feel more confident in businesses they (organically) find on the first page.
Showcase Your Expertise with Social Media
Social media might not be where every deal is closed, but it is where first impressions are made. For business coaches, platforms like LinkedIn, Instagram, and even TikTok can be powerful tools for building authority and trust.
Social media marketing for business coaches isn’t just about regular posting. You need to share content that is insightful and authentic. This positions you as a leader in your field.
At VerriBerri, we work closely with coaches to develop content that highlights their knowledge, promotes client wins, and reflects their unique personality. Whether it’s sharing testimonials, behind-the-scenes snippets, or advice, our aim is to humanise your brand while building recognition.
Build Authority with PR
If you’re aiming to elevate your profile and boost brand credibility, PR is about to become your new best friend! Securing a feature in a respected publication or a guest spot on a relevant podcast can position you as a leading voice in the coaching world.
PR is a non-negotiable when it comes to marketing for business coaches. Being seen in reputable outlets not only validates your experience, but also introduces you to wider audiences who may not have found you otherwise.
Our in-house PR team work to secure strategic media coverage that aligns with your expertise and goals. From writing and pitching articles to arranging interviews and securing placements, we help business coaches make some noise in their industry.
Why Work with a Marketing Agency?
Many business coaches try to manage their own marketing alongside client work. But let’s face it, building a brand, staying consistent, and mastering ever-changing algorithms takes time and expertise. That’s where an agency like VerriBerri comes in.
By working with a specialist marketing agency like ours, you gain access to a team of specialists who cover every element of your strategy. From copywriters and designers to PR pros and SEO strategists, we cover all bases! What’s more, we also tailor every strategy to suit your goals, audience, and voice.
Ready to Get Started?
Marketing for business coaches isn’t about who can shout the loudest. Instead, you need to be in the right place, at the right time, with the right message.
If you’re ready to take your coaching brand to the next level, VerriBerri are here to help! Get in touch to find out more about our packages by clicking here.