Influencer marketing has become an essential tool for brands looking to reach their target audience authentically. At VerriBerri, a leading marketing agency in Essex, we offer expert influencer marketing services designed to connect brands with the right creators. But how does everything work, you ask?
How Our Influencer Marketing Services Work
We understand that every brand is unique, which is why we take a personalised approach to influencer marketing. To give you a better idea of how everything works, however, here’s a general breakdown of our process:
1. Initial Enquiry and Discovery Call
When you first reach out to us, we schedule a discovery call to understand your brand, objectives, and target audience. This allows us to determine the most effective strategy for your campaign and assess whether micro or macro influencers – or even brand ambassadors – would be the best fit.
In some cases, influencer marketing services might not be the best route forward for your brand. With integrity being a key value of ours, we’ll only ever suggest strategies that we think will truly work for your business. Ultimately, we want you to be happy, see results, and form a long-term partnership with us!
2. Proposal and Follow-Up Call
Based on our discussion, we will put together a comprehensive proposal outlining our recommended strategy, expected outcomes, and some examples of influencers we would target. After you’ve had time to review our proposal, we’ll schedule a follow-up call with you to address any questions you may have. This is also a good opportunity to iron things out and refine our strategy.
3. Agreement and Scope of Work
Once the terms are agreed upon, we’ll draft a Scope of Work which clearly defines deliverables, expectations, and timelines. Once signed, the first invoice is issued, and we proceed to the next stage – getting started!
4. Onboarding and Getting Started
To ensure seamless collaboration, we’ll schedule in an onboarding call with you where you can meet the team members who will be working on your account.
5. Influencer Selection and Outreach
The next step is to identify and reach out to suitable influencers or long-term brand ambassadors, depending on what has been agreed. For paid collaborations, we’ll liaise with creators to negotiate fees. A script will be created for your approval before any outreach begins.
Outreach can be conducted via our social media accounts or yours – each approach has its pros and cons, which we will discuss with you to determine the best strategy.
6. Content Creation and Campaign Execution
Our in-house graphic designers can craft a high-quality media kit for you, unless, of course, you already have one made. This will include any relevant information the influencer should know prior to collaborating, such as key call outs or any branded hashtags you would like them to use.
It’s important to also mention that clients are responsible for sending products or providing services to influencers. It is our responsibility to source and liaise with creators, as well as ensure posting deadlines are met.
7. Reporting and Performance Tracking
At the end of every month, we will provide a detailed report including key campaign metrics and influencer performance, so you know where our time has been spent and the results we have generated.
Frequently Asked Questions
Q. What’s the Difference Between Micro and Macro Influencers?
Micro influencers have a smaller but highly engaged audience, often with 5k–100k followers. They are ideal for niche marketing and generating high engagement. Macro influencers, on the other hand, have larger audiences (100k–1M+ followers) and can provide extensive reach. Depending on your goals and budget, we’ll help determine the best fit for your campaign.
Q. Can We Choose the Influencers Ourselves?
While our team will provide recommendations based on our expertise and connections, we welcome client input in the selection process. If there are specific creators you would like us to reach out to, please let us know. We will always ensure that all influencer collaborations align with your brand values and target audience.
*Please note, we cannot guarantee collaborations with specific individuals.
Q. Do You Only Work With UK-Based Influencers?
While our connections are strongest in the UK, we have worked with some influencers worldwide before. For more information on whether we can help you, please get in touch with our team.
Q. Can You Provide Long-Term Influencer Partnerships?
Absolutely! We can facilitate ongoing collaborations with influencers, transforming them into brand ambassadors who create consistent, authentic content for your brand.
Q. Do I Need to Draw Up a Contract for Partnerships?
It is generally advised that a contract is drawn up if you are entering into a paid or longer-term partnership. If needed, we can supply a templated contract for you.
Why Choose VerriBerri as Your Influencer Marketing Agency?
With years of experience offering influencer marketing services, we have a deep understanding of what does and doesn’t work. Our expertise allows us to create data-driven strategies that maximise engagement, brand awareness, and return on investment. By staying ahead of industry trends and platform changes, we ensure that our clients remain competitive in the ever-changing marketing landscape.
At VerriBerri, we don’t believe in a one-size-fits-all approach. Every brand is different, which is why we develop bespoke strategies tailored to your specific needs and objectives. We take the time to understand your brand’s voice, target audience, and goals, ensuring that every campaign is crafted with purpose.
From initial outreach to content creation and campaign reporting, we offer full-service support throughout the entire process. Our team manages every aspect of your influencer marketing campaigns. This comprehensive approach ensures that our clients receive a seamless, stress-free experience with tangible results.
Ready to Invest in Influencer Marketing Services?
If you’re looking for a trusted influencer marketing agency to help build brand awareness and drive engagement, VerriBerri is here to help! Contact us today for more information – just click here!