The pet industry is becoming increasingly more saturated, with a vast number of brands competing for market share. This means that your marketing efforts are crucial in staking a claim within the sector.
A significant part of your strategy should be dedicated to digital marketing techniques. Implementing digital marketing for pet businesses allows you to promote your brand and connect with customers, to accelerate your success.
Here are some key elements of effective digital marketing that can help your business to thrive:
Social Media Marketing
The significant impacts of using social media effectively is undeniable. To expand reach, enhance reputation and connect with consumers, social media is a great tool. With prominent influence on the buying habits of customers, neglecting optimised use could be detrimental to your growth.
Varying Content
An important rule to remember when using social media in digital marketing for pet businesses, is to vary your content and platforms. Algorithms favour variety, so sharing a combination of images and videos can allow you to reach more users. Additionally, by avoiding limitation to one platform, you can capture a wider audience. The broader your reach, the more potential customers are targeted.
UGC
As well as varying your personal content, it can also be beneficial to integrate user generated content. This is of particular relevance for the pet industry, where users are keen to share photos of their furry friends. Your brand can encourage this with incentives, such as a reshare of their post, or a giveaway entry. UGC often performs well on social media, and can support the credibility and image of your company.
Influencer Partnerships
In addition to UGC, collaborative content can also be produced through social media partnerships with other creators. Working with pet influencers exposes your brand to a relevant following, while building a positive reputation for your products or services. Collaborations can take various forms, including brand ambassadorship or gifted products. It’s important to choose a partnership that works for your branding, budget and objectives.
Creating A Community
Digital marketing for pet businesses is most effective when a rapport is built between the company and audience. This enables the consumer to feel appreciated and positions them as an active participant of the brand. In turn, this can create a strong sense of community. This produces numerous advantages, such as customer loyalty and positive customer experience. Interacting with followers is a simple way to connect with your audience and build an active community.
SMS and Email Marketing
Another way to reach your audience is by directly contacting them. This can be achieved with active marketing techniques, including SMS and email. Both channels can harness results individually or cohesively. When using this form of marketing, it’s integral to understand customer boundaries. Crossing the line between enthusiastic to irritating will be detrimental to your company. Because of this, it’s essential to receive consent from recipients before contact begins.
Offers and Updates
Reaching out to customers with order confirmations, offer reminders and time sensitive information is a great use of SMS marketing. This technique has an especially high click through and open rate, with consumers favouring this type of communication. In fact, in 2024 it was found 90% of customers would prefer receiving text messages over a phone call or email. Therefore, promoting offers this way can have a high likelihood of converting sales. While not always considered as a main focus within digital marketing for pet businesses, this method can significantly impact sales.
Promoting Narrative
Email marketing, on the other hand, provides the opportunity to share more in-depth company information. This can make your brand stand out within the pet industry by promoting your narrative and unique selling point. When implementing both channels, it’s crucial to orchestrate them to productively coincide.
Search Engine Optimistion (SEO)
To ensure maximised exposure for your pet business, your strategy should include SEO best practices. This includes optimising your website, using strategic keywords and creating branded content, like blog posts. By utilising these practices, your webpage can benefit from appearances in relevant search results pages. Ranking higher in results will support your brand image and credibility by positioning your company as a leader in the pet industry.
Pay Per Click (PPC)
Pay per click marketing refers to the process of paying for ads to appear in search results to ensure visibility. Similarly to SEO, this technique uses keywords to target relevant searches that align with your business. For example, pet brands may bid on keywords, like ‘raw dog food’, to increase traffic to their product page. Combining SEO and PPC provides organic and paid exposure for your company, which can be more likely to produce results.
Support From Marketing Experts
Digital marketing for pet businesses can be overwhelming, but the potential results from an effective strategy can truly elevate your brand. To alleviate pressure and ensure productive efforts, it can be highly beneficial to partner with a marketing agency, like VerriBerri. Our team is made up of award-winning experts, covering all areas of marketing. We can provide bespoke assistance to your business that will support your goals.
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