From the iconic bitten Apple, to the Olympic rings, many brands have established an instantly recognisable logo. The Apple logo has become a symbol of high-quality, innovative technology. Meanwhile, the Olympic rings are a sign of humanity, union and sportsmanship. These well known logos are instantly identified worldwide, to billions of people. Whether a logo takes a simple lettermark form, or an abstract image, the ability to communicate your branding is significant.
Because of the weight a logo holds, it’s integral that your business chooses one carefully. To maximise this branding opportunity, it can be beneficial to elicit expert logo design services. This can simplify the complicated decisions and execution that surrounds designing a logo. Settling for a design that lacks professionalism and finesse can negatively impact the credibility of your business. Between choosing the format, messaging and more, there are many crucial things to consider.
Our award-winning graphic design team has supported numerous companies in crafting the perfect logo. Demonstrating values, narrative and identity, our expert designers can assist your brand with a logo that works for you.
Let’s take a look at some factors to consider for logo design:
What Type Of Logo Is Most Suited To My Brand?
There are various different forms of a logo and they can all communicate different things. When selecting which format would work best for your company, there are several things to consider.
Firstly, you should consider whether your logo will feature text, a symbol, a mascot, or a combination of these elements. This can depend on a few different factors and your graphic design preferences. This includes your business name length, what symbol reflects your brand, how your name would integrate into an icon and more. Some businesses can be harder to reflect through symbols. For example, the website building sector may be harder to represent than the food industry. Similarly, some company names are too long for a wordmark logo, or simply don’t communicate your branding effectively.
With these aspects considered, our logo design services will help to deliberate the best option for you. Whether it’s a creative lettermark format or a unique mascot design, we can find the perfect reflection of your business. Visit this Wix guide to further understand different types of logo and how they can be effectively used.
Where Will My Logo Be Featured?
There are many places, both online and offline, where your logo can be used. The more commonplace your logo becomes, the more recognisable it will be to potential customers. This will help to build a reputable, professional and credible image for your brand.
Your logo should definitely feature within all of your marketing materials. Whether its business cards, posters or social media content, your logo should be used. This will act as a direct visual link for your promotion to your business. A well executed graphic design, with suitable logo placement, can also increase the reliability of marketing content for consumers.
Similarly, your products and packaging should also include your logo to create consistency. Your branding can additionally be reinforced throughout your office, retail space and any other physical areas of your business. This can include store windows, safety messages and even staff uniforms. It’s especially important to integrate your logo into collaborative work. With logo design services, your branding can be cohesively combined with a partner for exposure among new audiences.
Can I Frequently Change My Logo?
While many companies will undertake a logo edit as part of a rebrand, it shouldn’t be a common occurrence. Although there can be benefits to a redesign, it can weaken your branding and recognition if executed too often. However, if your logo is no longer representative of your business, or has become outdated, there may be cause for change. Because of this, it’s crucial to ensure your logo is timeless and truly reflective of your core brand values.
Working closely with a successful graphic design team can help to avoid the need for edits. Our designers have provided logo design services to many businesses. For every client, they ensure that the narrative and identity of the brand is effectively communicated. As well as this, the logos are always designed with the intention of demonstrating pride, professionalism and success. This helps to create credibility and a positive brand reputation.
VerriBerri’s Logo Design Services
Our expert marketing agency can offer a full range of services. We can provide creative and professional graphic designs, as well as a number of other services. With many years of experience, and a breadth of specialised knowledge, we have aided countless satisfied clients. From general branding assistance, to specific solutions in PR, and everything in between, we can help your business to thrive.
If you’re interested in logo designs, or any of our other services, get in contact today. We would love to provide marketing support to assist your business in reaching its goals.