PR isn’t just a service we offer at VerriBerri, it’s our speciality. With over 14 years of experience as a PR agency in Maldon, we know all the best tricks and techniques. As testament to this, to our knowledge, we’re the only agency who guarantees their PR results. This means that no matter the circumstances, our specialist team will always hit, if not exceed their targets. Anyways, that’s enough about us… You’re here because you want to know how PR can be beneficial for your business.
Chances are that your business will already have some form of marketing in place. If we had to guess, this typically won’t be much more than an occasional blog or some social media activity. After all, they’re essential in order to keep up with your competitors and stand out from the crowd. Of course, both of these can go a long way in boosting your businesses awareness. When it really comes down to it, however, nothing quite compares to PR in terms of boosting your business’s visibility.
But at VerriBerri, how do we go about doing this? First, let’s begin by breaking down a few of the main components of what PR consists of today:
Traditional PR and Media Relations
When you hear the word ‘PR,’ the first thing that comes to mind for most is the press. After all, press and media coverage is the backbone of what traditional PR is! It’s arguably the best way of positioning your brand name in front of your target audience. The challenge here, however, is knowing what medium is best for your brand. If you’re targeting a younger audience, for example, in-print newspapers won’t be the best course of action. Oh, and that’s without even mentioning the difficulties of getting your brand featured within the publications most beneficial to you.
At our PR agency in Maldon, VerriBerri, this is something which we are vastly experienced in. Our team has consolidated an extensive portfolio of media connections over the past 14 years. As such, we’re on hand to effectively position you within the relevant outlets and publications most suitable for your brand.
Digital PR
Whilst the main premise of digital PR remains the same as its traditional counterpart, the practice is constantly evolving. What does differ, however, is that digital PR focuses solely on securing online coverage. This helps to develop your brand’s identity and direct a greater flow of traffic towards your website. Also, through the process of link-building, digital PR works to bolster your website’s SEO value. The more quality backlinks you obtain from reputable publications, the higher you’re likely to appear on Google’s results pages. Ideally, you want to feature on page one. After all, who really ventures any further than that?
Simply put, the better your SEO value, the higher you rank, and the greater the traffic to your website. The relationship between PR and SEO is often forgotten, but that doesn’t make it any less important. To find out more about the ins and outs of this relationship, click here!
Influencers
Where PR uses press and journalists, influencer marketing looks to follow a separate, yet somewhat similar concept. As the name suggests, influencers are highly influential individuals which large followings on social media. Due to the loyal and engaged nature of their followers, influencers have proven to be a highly effective marketing strategy.
Despite being an up-and-coming technique, influencer marketing is something our PR agency in Maldon has extensive experience with. Through collaborations such as ambassadorships and gifting, influencers use their platforms to positively promote your brand to their audience. Because of the influence they hold over their audience, this can significantly increase your website traffic and conversion rates.
The difficulty, however, comes with selecting the right influencer. Firstly, you need to choose an account whose followers exist within your target audience. Then, other factors such as following, engagement rate, and follower to engagement ratio should be taken into consideration. This can quickly become quite a challenge, and we recommend seeking support from professionals should it become too overwhelming.
Crisis Management
PR isn’t just about getting your business’s name out there, however. It’s also about protecting its reputation once it is in the public eye. It’s only natural for you to think your business will never be hit by a crisis. This doesn’t mean, however, that you shouldn’t be well prepared in case one does arise. At VerriBerri, our team can help you with the preparation of a crisis management plan. Should the worst happen, and your reputation is called into question, this can guide you through how best to respond.
So, do I need a PR agency in Maldon?
Between running your business, audience engagement, social media, and more, it’s difficult to make time for boosting your brand’s image. This is where a PR agency like VerriBerri can help. From building awareness and visibility to managing your reputation, we can provide valuable support in promoting and protecting your brand.
Of course, we understand how difficult it can be to trust another company with your business. However, our experienced team can offer personalized solutions tailored to your unique needs and goals. Also, we can offer a free, non-obligatory marketing strategy for your business. From this, you can see how we would approach promoting your brand and achieving your goals, without any commitment. We strongly believe in transparency and ensuring all our clients feel comfortable and confident with our services. That’s why we offer this complimentary service, so you can get a feel for how we can really help you.
Contact VerriBerri
If you feel your brand could use assistance with PR or marketing, our specialist PR agency in Maldon can help! To contact our PR and marketing teams, click here. Alternatively, you can reach our offices by calling us on 01376 386 850 today. We’d love to hear from you!