On the lookout for a children’s marketing agency? With the industry being so oversaturated, brands within this sector really ought to have a clear strategy. When implemented correctly, digital marketing techniques give companies the opportunity to take things to the next level. In addition to increasing the desirability of your products, a strong campaign will also provide better long-term stability of your business too.
Is now the right time to invest in a strategy?
It’s always a good time to start marketing, no matter where your business is in its lifecycle. Whether you’re looking to launch a new project or are experiencing a lull in sales, utilising the right marketing techniques can help you grow.
A strategy is an in-depth document that gives your marketing direction. This should detail the budget you have available, how to distribute this, the services you should put time into and much more. You can even take things one step further and add in exactly how you plan to develop your strategy as you hit certain goals along your timeline.
If marketing isn’t something you have much experience in, the team at VerriBerri can put together a detailed creative strategy on your behalf. Not only will this make you more attractive to potential investors, but it will also maximise your results and ensure everyone is on the same page.
Choosing your techniques
Our children’s marketing agency can help provide direction on the areas of organic promotion you should distribute your budget across. The services we offer include:
Social media support
Social media can have a huge impact, but you didn’t need us to tell you that. This is evident in the numerous brands who have seemingly appeared out of nowhere only to become hugely popular names, all due to a sponsored ad on socials. For example, Gymshark, Glossier, and Adanola are all businesses that grew astronomically thanks to the likes of Instagram. With this in mind, there’s no reason your children’s brand can’t do the same!
When purchasing from a company making children’s products, be it toys, clothing, or anything in between, trust is vital. Social media allows brands to build rapport with their customers, generating credibility and encouraging repeat purchase. This being said, constantly creating content and coming up with fresh ideas can be draining, especially when you’re trying to focus your energy on other things. That’s where we come in!
PR and communications
People can only purchase from your brand if they know you exist. As such, investing in the right PR team can prove to be incredibly lucrative. Not only will this place your products in front of the right people, but it will also help you to establish authority within an otherwise busy market.
Here at our children’s marketing agency, we have an entire department of PR experts waiting to assist you! Dedicated to generating you results we are proud of, our team will make use of our global connections. Depending on the specifics of your brand, we’ll work with you to get you featured within both industry specific and mainstream press.
Interested in branching out into influencer marketing? We work with a wide range of creators, from fashion and lifestyle influencers to mummy bloggers, we have a long list of contacts. We can help you manage this process from start to finish, from securing the collaborations to ensuring post expectations are met.
Search marketing
Search marketing is an umbrella term for both SEO and PPC. Both of these techniques are targeted at improving your websites reach and ensuring it lands in the laps of those who are looking for similar products/services. The children’s sector is highly oversaturated, no matter what specific area you specialise in. As such, it can be difficult to draw in website traffic without putting time into your search marketing strategy. With the help of SEO and PPC, however, you can quickly rank higher than your competitors.
SEO and PPC are by far the more technical marketing areas to implement. It’s due to their complexity that many businesses chose to outsource these elements of their strategy. Here at VerriBerri, we have over 14 years of experience specialising in the execution of search marketing campaigns. With this in mind, when you work with us, you can be sure you’ll receive a high-quality service.
Graphic design
Depending on where your brand is in its lifecycle, you may have a requirement for branding or at least a little image refresh. If this is the case, our graphic design team can work alongside you to develop strong branding guidelines.
Your brand goes much further than just your name. It’s everything from your logo and tagline, right down to your tone of voice. We can help you to tell your story through these elements, ultimately adding another dimension to your business. Making a great first impression is vital and through eye catching branding, you can achieve just this.
Our process
If you like what you see and would like to work with our children’s marketing agency, it’s time to get in touch! From here, one of our business development experts will be able to schedule in a quick discovery call to learn more about your brand. This is also a good chance for you to ask our team any questions that you have about what we do.
Following a call with our professionals, we can then put together a tailored proposal including our suggestions on the best way forward with your marketing. This document will offer an overview of our services and a tiered pricing system for each one. Our different budget options give our clients ultimate flexibility over the level of support they receive and how much they invest.
Working with VerriBerri
Based in Essex, VerriBerri is a multi-award-winning agency that works with brands from all over the world. Our connections are strong, allowing us to provide unique opportunities to our clients.
For more information on working with our children’s marketing agency, get in touch with us today by clicking here.