As a translation company, it’s vital that you’re able to establish a good level of credibility and trust. When brands enlist your help with translating important documents or materials, it’s important that they can have faith in your team. Without this, you have nothing. That’s where a translations services marketing agency comes into it!
Why it’s important you invest in marketing
Marketing is one of the quickest ways to build authority within your field, as well as brand awareness. Your strategy should be targeted at putting your products/services in front of the right people, building loyalty, and maintaining your brands personality. What’s more, through the right channels you can also build greater visibility for your business and its products/services.
Alongside the above, the translations industry has become increasingly saturated over time. Like many other sectors, this means a lot of competition for your brand. Marketing will assist you in building stronger foundations and in turn, help you to get ahead of others in your market.
Building a strategy
For those of you who don’t know, a strategy is a document that details your plans for all marketing activity. It is a live document and should be treated as such, with frequent updating that is in line with business and economic changes.
There are lots of different elements that go into a comprehensive strategy. These include (but aren’t limited to):
- An overview of the brand and its mission
- The budget available for marketing and paid promotion
- Research into any competitors in the same market
- An analysis of what your competitors are currently doing with their marketing
- A SWOT analysis of your brand
- How the brand plans on allocating their budget
- How to implement any proposed marketing tools
Strategies are vital for giving your marketing team direction and keeping everyone on the same page.
What we’d recommend
Of course, it’s difficult for us to say definitively what the best steps are for you without knowing more about your individual circumstances. This being said, our translations services marketing agency are able to tell you what we’d suggest for most brands within the industry:
Search Marketing
Search marketing is going to play a huge part in your success as a translation brand, much like it has for many before you. This technique is targeted at improving the level of traffic your site receives. In turn, providing your content is up to scratch, you should quickly start seeing conversions. SEO is one of the best forms of marketing for directly boosting sales longterm.
Social Media and PR
If you aren’t already investing in social media and PR, you need to be. Although these techniques are generally targeted more towards improving your brand image than making sales, they shouldn’t be disregarded. Having a strong online presence, both on social media and within the press, is a great mark of credibility and authority. This may even be the deciding factor between a firm utilising your services over that of a competitor. A good following or backing from a popular publication adds a real element of trustworthiness to your brand, making your services more desirable.
Paid Advertising
Last but by no means least, you should also consider paid advertising. The number of brands utilising this technique is on the rise and for good reason. When implemented correctly, social media ads and pay per click (PPC) can be incredibly lucrative. Not only do they boost your visibility, but they also drive sales too. A good all-rounder!
The benefits of working with VerriBerri
To give you a bit of background about us, VerriBerri is a credible, Essex-based marketing and PR agency. We provide a range of services, including:
- Social media marketing
- Public relations (PR)
- Influencer marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Event planning and management
- Graphic design and branding
Below, we’ve detailed some of the biggest benefits of working with our translations services marketing agency…
We’re award-winning
Throughout the last 14 years, we have been fortunate enough to receive many accolades. This proves testament to the true hard work and dedication that our team put into every project we’re a part of, no matter how big or small. We’ve won titles such as ‘Best PR and Marketing Agency’, ‘Most Influential Marketing CEO’ and our most recent award was for ‘PR Agency of the Year’ in the Prestige Awards.
We’re passionate
Our team of 16 are passionate about what they do, the most important characteristic of any credible marketing agency. With a customer retention rate of nearly 90%, we pride ourselves on the amazing relationship we have with all of our clients. Our team are dedicated to providing amazing results.
We’re experienced
We have specialised in the organic promotion of brands since 2009. This allows us to provide our valued clients with over 14 years of knowledge and hands-on experience. Our direct expertise within this industry means we can hit the ground running with your project, working efficiently to provide quick results.
We’re fair
Last but by no means least, we’re fair. Rather than tying our clients into lengthy contracts like other providers, our translations services marketing agency let our work do the talking. As such, our maximum contract length is just 6 months. What’s more, we put transparency above all else. Afterall, you’re more than just an income to us. You’re a partner.
Our Process
Like what you see and want to know the next steps? After initial contact, our team will arrange a discovery call with you to find out more about your brand. Once we have established all that we need to, we can then start working on a complimentary proposal detailing our suggested services and pricing for the project. It’s as easy as that!
Contacting VerriBerri
For more information on working with our translations services marketing agency, get in touch today by clicking here! You can also call us on 01376 386 850.