Scaling up a business can feel overwhelming, no matter what stage of the lifecycle you’re in. Questions like “How do I grow my business?”, “How do I handle an influx of orders without the resources to expand?”, and “How do I future-proof my brand?” are all perfectly natural to ask. And at VerriBerri, we understand these challenges first-hand.
Having navigated the highs and lows of running a business for 16 years, we know growth is rarely straightforward, nor linear. That’s why we want to share our perspective on what it really takes to build a brand that thrives both now and in the future.
Who Is VerriBerri?
But first, allow us to introduce ourselves. You can’t trust our advice if you don’t know who we are, right?
VerriBerri is a multi-award-winning digital marketing and PR agency based in Maldon, Essex. Our most recent accolade is Marketing Agency of the Year in the Innovation and Excellence Awards 2025 – an achievement our team love to shout about!
Established in 2009, we have been helping businesses build their brands from the ground up for over 15 years. Working with a range of start-ups and SMEs, as well as multi-national conglomerates, our experience spans a wide range of industries and businesses in all stages of the lifecycle. This experience puts us in a position to truly understand the challenges business owners face, whether that’s getting noticed in a crowded market, scaling sustainably, or maintaining momentum once success starts to build.
Because we’ve supported companies at every stage of growth, we know there’s no one-size-fits-all approach. Instead, we tailor our strategies to not only drive results, but also align with each brand’s long-term vision too.
How Do I Grow My Business?
Let’s break down some of the core strategies we recommend for sustainable growth…
Know Your Audience
One of the biggest mistakes businesses make is trying to be everything to everyone. In reality, the brands that grow are the ones that know exactly who they’re speaking to and do so, clearly.
Defining your audience isn’t just about basic demographics like age or location. It’s about understanding their values, motivations, and behaviours. What keeps them up at night? What problems are they actively looking to solve? And where do they go for answers?
Once you have this insight, you can shape your products, services, and messaging in a way that resonates. At VerriBerri, we often start with audience research before launching any campaign. It saves time, money, and ensures that your marketing is reaching the right people rather than shouting into the void.
Refine Your USP
The businesses that go furthest are those that have a clear, defined USP. Think about what makes your brand truly unique – why do people support your business? What pain points do your products/services eliminate? Once this is clear, make sure to include it in your messaging. It’s important that people know you for what makes you unique.
Here are some of our favourite brands and their USP’s:
- Amazon: Famous for their next-day delivery and customer convenience, making speed and efficiency their standout offering.
- Apple: Known for sleek, user-friendly design and a strong ecosystem that keeps customers loyal across devices.
- IKEA: Affordable, flat-pack furniture that combines Scandinavian style with functionality (plus the in-store experience is unlike any other!)
- Glossier: Built its brand around minimalism, community-led product development, and direct dialogue with customers.
- Adanola: Known for its “everyday uniform” approach to activewear, combining comfort and versatility with on-trend styling. This makes their pieces just as wearable outside the gym as in it.
Each of these brands has carved out a unique space in their industry. They’re memorable because their USP is clear and consistently reinforced across everything they do, from marketing campaigns to customer experience.
For your business, think about how you can emulate this. Your USP doesn’t need to be complicated, but it does need to be distinct and meaningful to your audience.
Invest In Customer Experience
Growth doesn’t just come from attracting new customers – it also requires repeat purchasing from the ones you already have. Studies consistently show that retaining existing customers is more cost-effective than acquiring new ones and yet many businesses still overlook the power of customer experience.
Here are 3 quick questions to ask yourself about your brand:
- Is it easy to buy from me?
- Do I respond quickly to queries?
- Am I adding value beyond the transaction?
Small touches like follow-up emails, personalised recommendations, or loyalty rewards can turn a one-off buyer into a long-term advocate. Happy customers not only come back, but they also tell others about their experience, which fuels organic growth through word of mouth.
Networking & Partnerships
No business grows in isolation. Building relationships with other businesses, professionals, and communities can open doors you didn’t even know existed. This could mean collaborating with complementary brands, attending industry events, or even forming strategic partnerships that benefit both sides.
Networking isn’t just about sales. It’s about visibility, credibility, and opportunities for collaboration. The right partnership can expose your brand to a whole new audience, helping you grow faster than you could alone.
Building a Marketing Strategy for Brand Growth
If you truly want to get to the bottom of the question ‘how do I grow my business?’, your marketing is where everything ties together. Growth won’t happen if you’re relying on going viral without putting the work in. Instead, you need a consistent, well-thought-out strategy that works across multiple channels.
A strong marketing strategy should:
- Set clear goals: Do you want to increase sales, boost brand awareness, or expand into new markets?
- Identify the right channels: From social media to SEO, email marketing to PR, choose platforms that your audience actually engages with.
- Create valuable content: Focus on educating, entertaining, or inspiring your audience, not just selling to them.
- Measure results: Track what’s working (and what’s not) so you can refine your approach.
Working with Us
Growing a business takes time, effort, and a willingness to adapt. There’s no shortcut or hacks that will skyrocket your brand overnight. Instead, it’s about putting strong foundations in place: knowing your audience, defining your USP, delivering exceptional customer experiences, building meaningful partnerships, and executing a marketing strategy that evolves with your business.
If you’re ready to take your business to the next stage but are still wondering ‘how do I grow my business?’, we’d love to help you get there. Just click here to get in touch!