Running a restaurant isn’t simply about serving great food. Success comes from making sure people know you’re there in the first place. With so much competition in the hospitality industry, relying on word of mouth alone just won’t cut it. By partnering with a restaurant marketing agency, we can give you the creative, consistent, and strategic support you need to keep your tables full and your brand buzzing!
At VerriBerri, we’ve helped countless hospitality brands build visibility, attract new customers, and turn first-time visitors into loyal regulars. From social media to SEO, we know which techniques really make an impact. And today, we’re sharing five of the most effective techniques guaranteed to get people through your door.
1. Collaborate, Collaborate, Collaborate
Platforms like TikTok and Instagram have an incredible network of food enthusiasts waiting to be invited to your restaurant. The trick is in knowing how to manage these partnerships and make sure their content converts.
Our restaurant marketing agency specialises in influencer marketing for hospitality brands and have worked on numerous campaigns across the years. We have lots of connections within the food blogger niche, meaning we can connect you with creators who have a passion for sharing new spots with their audience.
You can read more about one of our recent restaurant projects here.
2. Engaging with the Press (Especially Locally)
Going hand in hand with influencer collaborations comes PR. If it’s not something you’ve considered before, this technique is sure to guarantee visibility for your brand – and local publications are about to become your new best friend!
Here at VerriBerri, we know the Essex landscape better than anyone else and we also happen to frequent the local restaurants too! Our passion for food and invaluable journalist network puts you in unbeatable hands when it comes to securing press coverage for your restaurant. We’re not just foodies, we’re also high achievers!
Not based in Essex? No problem! We’ve worked with food and drink brands from across the UK. This means that we can support your strategy, no matter where you’re based.
3. Building an Email Marketing List
As a restaurant marketing agency, we understand the power behind a well-timed email promotion. If there’s anything people love most in this world its saving money and food. And by building an email marketing list with all of your loyal customers, we can help you make sure they keep coming back for more!
From writing the content and brainstorming new promotional opportunities to designing the email newsletters themselves, our team get hands on. We’ll help you grab the attention of diners, moving you to the top of their list for their next date night or family occasion.
4. Nurturing Your Presence on Social Media
As a brand within the hospitality industry, something that’s very much on your side is the visual nature of what you provide. Short-form video content and imagery are key to making a lasting impression. What’s more, these formats are great at getting peoples taste buds tingling. All in all, this makes social media a must-have in your strategy.
Posting the odd picture of your best-selling dish isn’t enough anymore, however. Platforms like Instagram, TikTok, and Facebook reward consistency and creativity. Behind-the-scenes clips of your chefs at work, time-lapse videos of cocktails being made, or even trending audio paired with your dishes can all help you reach a wider audience.
Engagement is also key. Responding to comments, jumping on trending challenges, and encouraging user-generated content (like customers tagging you in their posts) can quickly turn casual followers into loyal customers. And don’t forget paid social ads! These can be an incredibly cost-effective way to target hungry locals looking for their next meal out.
Need help choosing the right platforms, shooting pictures of your food, and knowing how to share them in a way that translates to new customers? Our social media team have got your back!
5. Investing Resources in Local SEO
If your restaurant isn’t showing up when people search for places to eat in your area, you’re already behind the competition. Local SEO is all about making sure your business appears in those crucial search results, right at the moment it counts most.
From optimising your Google Business profile and encouraging happy customers to leave reviews, to making sure your website is sprinkled with the right keywords, local SEO ensures you show up when it matters most. It’s all about being seen by the right people at the exact moment they’re ready to book a table.
Our restaurant marketing agency specialises in putting venues on the map. We’ll help you climb the search rankings, build credibility, and ultimately drive more foot traffic straight through your door.
Lets Work Together!
Keen to learn more about our packages and working with our restaurant marketing agency? We’d love to chat through your visions and how we can slot right in!
To speak to one of our marketing experts, get in touch via our contact form by clicking here.