When you’re launching (or relaunching) a business, it’s easy to jump straight into marketing. Whilst setting up social media accounts, planning your website, and dabbling in some paid ads is important, your business is nothing without an identity. That’s where branding services become so invaluable.
VerriBerri is an award-winning design agency based in Essex. With nearly two decades of experience under our belt, we’ve helped a plethora of brands create unique identities that resonate with their audience. From tone of voice to visual consistency, we understand what it takes to build a brand people remember and trust.
In this blog, we’ll walk you through what our branding services actually involve, when to consider investing in them, and why you should choose VerriBerri as your go-to creative agency.
What Does Branding Include?
Branding is about much more than just your logo. A full branding package focusses on your values, messaging, customer perception, and the emotional experience you create.
Our process typically looks like this…
- Brand strategy development: Defining your mission, vision, values, and long-term goals.
- Visual identity design: Logos, colour palettes, typography, icons, and image direction.
- Tone of voice and messaging: How you speak, what you say, and what tone you use across platforms.
- Brand guidelines: A toolkit to ensure your brand is used consistently by stakeholders.
Everything is managed in-house by our talented team of strategists, designers, and copywriters. There’s no outsourcing here.
Who Needs Branding Services?
Establishing a personality for your brand in the beginning is vital for reputation management. What’s more, most businesses could benefit from a brand refresh at some stage in their lifecycle. This is especially true if:
- You’ve grown quickly and your identity no longer reflects your offering
- You’re struggling to stand out in a saturated market
- Your visuals and messaging feel inconsistent or outdated
- You’ve merged, expanded, or pivoted your services
Even if your business is performing well, misalignment in your brand can quietly diminish consumer trust. Our goal is to help you build an identity that is cohesive, professional, and authentic so that your marketing efforts land as effectively as possible.
What Does the Branding Process Look Like?
Whether you’re building a new business from scratch or refreshing your current identity, our branding services are tailored to help you connect, resonate, and grow.
At our creative design agency in Essex, our branding process is collaborative, strategic, and rooted in storytelling. Here’s what working with us typically involves:
Step 1: Initial Enquiry > Proposal > Onboarding
When we receive new enquiries, the first thing we do is schedule in an onboarding call. This helps our business development team to get a better feel for your brand and how we can support you in achieving your goals. From here, we’ll then put together a proposal including more information on our offerings and pricing.
If you decide to work with us on your branding project, it’s time for our Design Manager to get to know you better. We’ll send you a questionnaire to help us understand the direction you’d like to take, the message you want to convey, and what success looks like for your brand. Once completed, we’ll arrange another meeting to dig deeper into your ideas, goals, and the story you want to tell.
Step 2: Ideation > Brand Strategy
Based on your input, we can then begin mapping out your brand’s identity. This includes:
- Name ideation and tagline development
- Defining your brand values and personality
- Outlining your target audience and positioning
Branding isn’t just about looking good. It’s about aligning your visuals and messaging with what your audience wants and expects from you.
Step 3: Development > Design
With a strong foundation in place, we’re able to bring your brand to life visually. Our in-house team of graphic design specialists will create:
- Logo Concepts
- Colour Palettes and Font Pairings
- Brand Guidelines
- Business Cards (if applicable)
- Signage Mock-ups (if applicable)
- Packaging Design Mock-ups (if applicable)
You’ll receive the logo designs partway through the process, giving you time to provide feedback. We pride ourselves on our communicative and proactive approach, and while our revision process is structured, it’s also accommodating. We know that design can be subjective, so we’re all about working collaboratively to strike the perfect balance between your creative vision and what will work effectively from a marketing perspective.
Step 4: Brand Guidelines > Project Completion
Once your branding is approved, we’ll package everything up into a professional document, also known as brand guidelines. This outlines how your new branding should (and shouldn’t) be used, helping you maintain consistency across all marketing efforts going forward.
Why Invest in Branding Before Marketing?
It’s tempting to skip straight to the fun stuff – running ads, crafting campaigns, and watching the sales roll in. But without a clear, consistent identity, you’re likely going to be wasting your money. If people don’t understand who you are, they’re less likely to buy into your message – even if your product is great.
Strong branding helps you to:
- Build emotional connection
- Differentiate from competitors
- Increase recognition and loyalty
- Create internal clarity for your team
- Optimise your marketing efforts
Good branding lays the foundations for future success and longevity. Without a strong presence, people will forget you.
Working with VerriBerri
If you’re looking for branding services that combine strategy with stunning creatives, you’re in safe hands. We’ve worked with companies of all sizes and we know how to strike the right balance between creativity and commercial impact.
We also understand that every business is different, which is why we don’t take a one-size-fits-all approach. Whether you’re after a complete rebrand or just need some help defining your tone of voice, we’ll create a package that reflects your needs.
Should you need further support thereafter with making some noise in your industry, our team can also support with:
- Social media marketing and content creation
- Public relations and media outreach
- SEO and PPC
- Influencer marketing
How Much Do Branding Services Cost?
Because our offerings are tailored to your needs, the price will depend on the scope and scale of what is required. That said, our branding packages are competitively priced, and we’re always happy to work around realistic budgets.
The best way to get an accurate quote? Get in touch for a free consultation! We’ll talk you through your options with zero pressure to commit.
Let’s Chat!
Ready to get started? Click here to speak to our team about our branding services today!