Just when you think you’ve wrapped your head around the latest AI update, Google rolls out something new. And if you’re a brand trying to stay visible online, AI Overview isn’t an update you can afford to ignore.
Knowing how to get featured in Google AI results will be a game-changer for your business, helping you cut through the noise and stay ahead of the competition. During such a transformative time for the digital marketing landscape, staying ahead of the curve is imperative.
What is Google AI Overview?
Google’s AI Overview is a new feature that uses AI to summarise content and answer queries. It appears at the top of the results and is a helpful way for users to find what they’re looking for even quicker than they could before.
How Is the Content Shown Determined?
If you’ve ever invested in search engine optimisation (SEO), you’ll know that Google (and other search engines) are BIG on credibility. A trustworthy site is one of the most powerful assets a business can have, and it’s just got even more valuable.
Google draws information from sources that it deems authoritative and reliable. For example, if someone searches ‘best ingredients for dry skin’, AI Overview might pull insights from a well-known dermatology brand like CeraVe or from a trusted health publication. It’s unlikely to take notice of an online store with little domain authority. This is why it’s SO important for brands to invest in digital PR and become part of the conversation.
Accuracy & Concerns
While Google AI Overview is improving day by day, there are still a lot of concerns around its accuracy. We all know that you should take what you read online with a pinch of salt but when it comes to seemingly straightforward facts, like a business’s location or services, it’s easy to trust what AI presents without hesitation.
AI Overview pulls information from a variety of sources and amalgamates it in one place. With this in mind, it does often pick up inaccurate or outdated details from some sources. For example, it may list your company as being in one place when you have recently moved to a new location. Although this example is unlikely to cause any long-term damage, in some cases, misinformation can have serious consequences.
Moreover, a huge concern amongst business and marketeers alike is the impact AI Overview is likely to have on site traffic. Users can now find answers to their questions without having to even click onto a website. Naturally, this means that businesses are likely to start seeing a huge drop in visitors and brand awareness. It’s not just about SEO or Google Ads anymore. Below, we explain how to get featured in Google AI results…
How to Get Featured in Google AI Results
So, how do you actually get your business featured in Google’s AI Overview?
Google’s AI isn’t just pulling information from whoever shouts the loudest, it’s sourcing content from websites and brands it trusts. That means your focus needs to be on quality, credibility, and relevance.
Here are a few ways you can improve your visibility online:
- Create high-quality, expert-led content: AI pulls from pages that clearly demonstrate knowledge, clarity, and authority. Make sure your content genuinely answers the questions your audience is asking.
- Target question-based keywords: Think about the kinds of questions your audience might search for and create content that answers them directly and concisely. The best marketing campaigns are those that address consumer pain points.
- Invest in PR: AI Overview doesn’t just pull from your own website. If your brand is cited by trusted publications or industry blogs, you’re far more likely to appear in Google’s summaries.
- Keep your information accurate and up to date: Misinformation can knock your credibility. Regularly audit your site to make sure your contact details and services/products are all correct.
You don’t have to be the biggest brand in your industry to appear in Google’s AI Overview, but you do need to be visible, trusted, and relevant.
The Future of SEO and PR
The lines between SEO and PR have been blurring for a while now and with the rise of AI search, they’re now more intertwined than ever. It’s all about reputation.
AI isn’t just looking at your site. It’s looking at where else you’ve been mentioned, how trustworthy you seem, and whether you’re considered a reliable voice in your field. That’s where digital PR plays a huge role. By securing placements in high-authority publications, generating media coverage, and building your digital footprint, you’re sending all the right signals.
For businesses, this means taking a more holistic approach to online visibility and combining smart SEO tactics with strategic PR. It’s not enough to just optimise your website anymore. You need to be part of the conversation.
Let’s Chat!
If you’re still wondering how to get featured in Google AI results, it might be time to invest in a specialist marketing and PR agency like VerriBerri. Our experts can talk you through our packages, tailor them to your specific budget, and get people speaking about you in no time!
Keen to find out how we can help? Let’s chat!