Menopause is a major talking point in the media right now, with an estimated 13 million women in the UK currently experiencing it. For many, the symptoms can become overwhelming without the right support. That’s where menopause coaches, like yourself, become truly invaluable.
With conversations around female hormonal changes becoming more normalised, now is the perfect time for you to be investing in your personal brand with PR for menopause coaches. In this blog, we’ll discuss how this works, what it can do for you, and why now is the perfect time to be focussing on your communications strategy.
What Is PR for Menopause Coaches?
PR (Public Relations) and is all about managing how the public perceive you. For menopause coaches, this means building a reputation as a trustworthy, knowledgeable, and empathetic expert in your field. This is usually achieved via strategic exposure in the media, including newspapers, magazines, TV shows, the radio, and podcasts.
Why is PR for Menopause Coaches so Important?
As a professional mentor, your reputation is everything. Your entire personal brand relies on people trusting you – your opinion, your training, and your ability to keep things confidential. It’s for this reason that PR is such an important tool for coaches to invest in. Not only does it help you reach new audiences, but it also instils trust in what you do. Visibility alone isn’t enough – you need credibility, and that’s exactly what a strong PR strategy can offer.
In such a sensitive and often misunderstood area like menopause, clients need to feel safe, seen, and heard. They’re turning to you at a time when their bodies, emotions, and sense of self may feel completely out of balance. PR helps build emotional connection before they’ve even spoken to you. Through thought leadership pieces, expert commentary, and features in reputable publications, potential clients begin to view you as a reliable and knowledgeable figure in your field.
What’s more, effective PR doesn’t just serve your clients – it supports your long-term business growth. A well-managed reputation leads to more speaking opportunities, podcast invites, and brand collaborations. It also helps you stay ahead of the curve, positioning you as a forward-thinking coach who understands the wider narrative around women’s health and wellbeing. In short, PR elevates your profile, establishes trust, and sets you apart in an increasingly competitive landscape.
What is the Role of a PR Agency?
At VerriBerri, a multi-award-winning PR agency, we help brands to cut through the noise and secure coverage in relevant media outlets.
Our experts in PR for menopause coaches have spent years building their network, consisting of a whole host of media contacts. From lifestyle and female health magazines and podcasts right the way through to mainstream newspapers, we’re able to put your brand in front of the right people.
When you work with our team for PR, we’ll be proactive in pitching story ideas to the press on behalf of your brand. We’ll then work with you to produce articles that not only educate, but also portray you as the go-to expert for menopause coaching.
Do You Offer Any Kind of Guarantee?
Yes! In fact, we’re the only PR agency (to our knowledge) that offers a guarantee on leads.
When looking to work with an outside partner, we understand that quantifiables are important. Nobody wants to put money into something if they don’t know what they’re going to get back. It’s for this reason that we provide a minimum lead quota when we begin working together. This allows us to give coaches an idea of what we’re able to achieve with the time and resources available to us.
How Much Does a PR Agency Cost?
It’s important to look at a PR agency as a long-term investment rather than just another business expense. While there are costs involved, the visibility and credibility you gain over time can be invaluable. It really is worth its weight in gold when it comes to growing your presence and reputation in the industry.
That said, we completely understand that budget is still a key consideration – especially for smaller businesses. After all, we’re a SME too, which means we know exactly how to make every pound work harder. Whether you’re looking for a one-off campaign or a long-term partnership, a strategic approach means you can still achieve great results without breaking the bank.
How much you spend on PR can vary depending on your goals – particularly the level of coverage you want to achieve. Location can also play a big role in pricing. By partnering with VerriBerri, an Essex PR agency, you sidestep the inflated fees often associated with London-based firms. That means more impact, more reach, and more value for your budget too.
Looking for More Information About Working with VerriBerri?
We’d love to discuss working together! For more information about PR for menopause coaches, working with our team, and our costs, get in touch with our friendly team today. Just click here to be redirected to our contact page.