Within the real estate industry, widening your reach is an essential way of increasing success. When a larger number of potential customers are targeted, more opportunities are presented. This is integral in 2025, among a precedence of uncertainty surrounding the housing market. Last year, the industry market saw an investment plateau, but a pivot is expected for this year. Lower interest rates and costs of debt are expected to encourage increased investment of around 15%, according to research from CBRE.
To harness this opportunity of growth and increased clientele, we would recommend implementing professional social media for estate agents. Our award winning marketing agency, VerriBerri, has assisted numerous companies with effective social media marketing strategies. The details of how our social media experts supported these clients can be viewed within our case studies.
Here are some factors we consider when using social media to maximise your reach:
Which Social Media Platform Should You Use?
This form of marketing can be both affordable and highly productive when used effectively. It’s crucial to reflect on options, such as the correct platforms, content types and more. With several social media channels available, it’s important to make sure you’re investing in the most relevant sites.
The best channel for your business will depend on various aspects of your company. For example, the demographic most closely associated with your typical operations. If you primarily deal with first time buyers, or younger cohorts, you may want to consider the likes of TikTok. On the other hand, customers within an older demographic may be easier to target through platforms, such as Facebook.
What Type of Content Would Be Effective?
One of the great advantages of social media for estate agents is the adaptability that it offers to users. Because of this, your content can be tailored appropriately to reflect your branding and promote your services, or properties.
There is now a flexibility for supported content among most platforms, offering options for video, image and text formats. Therefore, estate agents are able to visually showcase properties with virtual tours on most platforms. Short form video content has become increasingly more significant, with 91% of Instagram users engaging with videos weekly, according to Forbes. Considering this, and optimising these options with varied content, is key to keeping followers engaged.
How Do I Increase Engagement?
As well as incorporating an array of content, frequent interaction is also essential to increase engagement and maximise your reach. Routine monitoring of your social accounts is a key step in effectively using social media for estate agents.
This includes replying to comments and messages, as well as encouraging interactions with content. For example, asking questions and covering relevant topics to provoke engagement from followers. Additionally, gathering comments will also provide insight into followers and their perspectives.
Engaging regularly also presents the opportunity to shape your brand image and reputation. Authentic interactions can demonstrate commitment and appreciation for customers, which in turn, strengthens your image. Desired narrative and tone of voice can also be generated through these responses.
How Will This Support My Business Goals?
Regardless of what your business goals are, social media can assist you in reaching them. Using social media effectively enables you to establish a professional and productive presence. This allows your business to maximise your reach to new clients and customers, increasing the likelihood of success.
From growing your real estate business to advertising properties, social media offers an abundance of benefits. However, it can be difficult and time consuming to run an impactful business account on social media. With the responsibilities of creating and scheduling content, and performing regular engagement, it can become overwhelming. Partnering with a marketing agency relieves this stress and ensures all relevant aspects of social media for estate agents are completed efficiently.
How VerriBerri Can Help You
At our agency, VerriBerri, we have a team of experts in all essential areas of marketing. This includes social media specialists with a wealth of experience supporting various clients. As well as this, we also have talented graphic designers able to generate creative content for your business. Having professional and visually appealing content is crucial for illustrating brand value and credibility. This is partially poignant for estate agents where visual appeal significantly affects the securing of clients and customers.
In addition to creating exceptional content, the team at VerriBerri can also assist you in scheduling and monitoring posts. With developed knowledge and experience, we can ensure your content is performing at full potential. This is supported by regular and purposeful engagements with followers and other relevant users. With monthly performance reports, the results of these efforts can then be assessed with full transparency.
Fill out our contact form for expert assistance with social media strategies or other specialist marketing areas.