It’s important for streetwear brands to recognise that the fashion industry is consistently subject to change. At this time, many clothing brands are being impacted by uncertainty within the economic scope. This is additionally resulting in the challenge of consumer behaviour changes. This can be a significant problem for many brands, with 39% of leaders predicting industry conditions to worsen, according to insights from McKinsey and Company. However, these changes do not have to be a hindrance to business growth.
With the return of noughties fashion, streetwear, in particular, is set to thrive this year. This brings a pool of potential that can be harnessed with effective streetwear marketing. To truly maximise this opportunity, it’s integral that companies ensure their brand is being promoted effectively. This can be achieved with the assistance of an expert marketing agency. Our team of specialists can support your streetwear business in navigating the challenges of 2025, with the following impactful marketing strategies.
Public Relations
PR is an essential element of streetwear marketing, to create and maintain the desired reputation for your fashion business. It can increase the exposure and reach of your company, enhancing brand awareness. This can be particularly poignant for the fashion industry, where a structured calendar is followed by participants. By utilising the various opportunities within these stages, exposure can be expertly channelled.
Working closely with fashion journalists, all relevant updates and news regarding your brand, can be shared with relevant audiences. This media coverage can also relate to connections with celebrities or influencers. This is a popular technique within the industry for its perceived authenticity.
Search Engine Optimisation
SEO can help to improve the ranking of your company website on search engine results pages. This is achieved with keywords, optimised product pages, and backlinks. Increasing the chance of customers being shown your site causes a rise in traffic and potential sales. For example, when a user searches for ‘graphic T-shirt’, effective SEO can enhance the likelihood of your page being presented and used.
In streetwear marketing, SEO can build essential brand visibility and credibility. This is important for streetwear brands operating in a highly saturated market. With most online users rarely reaching the second page of search results, it’s crucial to appear promptly. This will not only create traffic, but also improve your brand’s reputation. When being frequently displayed on this first page, authority can be conveyed to customers. In addition, ensuring your website is seamless and user-friendly will also contribute to a credible and professional reputation.
Social Media
Utilising social platforms to engage and interact with your audience is a great way to improve customer retention. Responding to comments, messages and other interactions can make followers feel valued as participants of the brand. Moreover, followers that receive reciprocation are more likely to engage further and become converted into customers.
Creating and promoting your ideal brand image is a crucial use of social media for streetwear marketing. By sharing content that demonstrates the values, narrative and identity of your company, a desired image can be portrayed. This can simultaneously support the shaping of a positive reputation. Branded online content acts as a window into the business. The flexibility of social media allows you to specifically tailor what users see, thus curating a desired brand image.
Influencer Marketing
Working with prominent individuals within the fashion industry can have significant benefits for streetwear brands. This includes increased brand reach, awareness, engagement and more. There are factors to refine within this strategy, to ensure maximum results. Brands must identify the most impactful, relevant influencers and suitable content types for their intended audience. Doing this helps to reach ideal customers with effective posts.
These partnerships can take various forms for different purposes. For example, affiliate marketing is based on influencers earning commission through the sales they make through their following. These are tracked through codes or links, which can be advantageous for brands, due to the measurability on return. Similarly, influencers can be sent products to review and unbox. By demonstrating your products to their followers, credibility and trust can be established. Products can also be shared through live streaming, a method quickly growing in popularity among platforms like TikTok.
Some social media users can also create content with your products independently, known as user-generated content. This can be an extremely beneficial aspect to streetwear marketing, as it’s considered to be authentic and reliable. As the posts are made without monetary reward, followers feel that they are more trustworthy. There are ways to encourage users to make content with your products, such as offering a benefit. For example, by resharing the posts you are increasing the creator’s exposure, whilst also benefiting your brand, with an authentic promotion.
Working with VerriBerri
Whether you’re looking to completely reinvent your marketing strategy, or simply need help boosting your efforts, our expert marketing agency can help you. As an award-winning team, with specialists in a variety of areas, we can support you in reaching your goals. Our team has assisted many different businesses, in various sectors in achieving great results.
If you would like to find out how we can support your brand, and enhance your success, get in contact by clicking here.