The veterinary industry is highly competitive, with pet owners seeking nothing but the best for their furry friends. This means that when it comes to marketing for vets, credibility and compassion need to be the main values behind your messaging.
At VerriBerri, we have extensive experience in the pet industry. Our clients span the entire sector, from pet accessories and dog nutritionists to canine specialists and health supplements. This means that we know what resonates with owners and what they look for in the brands they support.
In this blog, our team covers everything you need to know about marketing for vets and how we can help you achieve your growth goals in 2025!
Why Marketing is Crucial for Vets
Pet ownership is at an all-time high, with 57% of UK households owning a pet of some kind. This means there is a lot of demand for practices to be taking advantage of. With a carefully crafted marketing strategy, you’re able to improve brand awareness and attract new customers. Afterall, pet owners can’t use your services if they don’t know you exist!
When it comes to choosing a veterinary practice, first impressions can be make or break. Credibility, trust, and compassion are the 3 most important traits people look for in vets. When using your services, they want to know their pet will be treated with the upmost care. Through carefully crafted campaigns, you can set the right tone and build a positive reputation for your business. In time, this will translate to new customers, improved loyalty, and positive word of mouth.
Marketing for Vets – What Are My Options?
There are lots of different ways you can market your veterinary practice, depending on your main goals and focus. It’s important that you begin your marketing with a clear idea of what you want to achieve, be it sales, brand awareness, or credibility.
Social Media Marketing
Best for: Brand Awareness, Credibility
Social media is a tool every business should be including in their marketing strategy. Whilst organic posting may not be the most effective solution for driving enquiries specifically, it will certainly go a long way in boosting credibility and brand awareness. When people stumble across new businesses online, such as when searching for vet practices near them, they often look to social media platforms as an indicator of trust. In this instance, we would highly recommend having an active presence on the likes of Facebook and Instagram.
Social media is a great way to build the reputation of your practice and there’s lots to talk about too! From educational content to success stories, updates, and more light-hearted pet pics, our team will support you with the upkeep of your social media platforms day-to-day. This involves writing content, scheduling, and running an engagement campaign to boost your following.
Social Media Advertising
Best for: Conversions, Visibility
Going hand in hand with organic social media marketing, running ads on Facebook and Instagram can be incredibly lucrative for brands in the veterinary industry. This form of digital advertising can be hyper targeted, meaning you can easily streamline your audience based on gender, age, occupation, location, and much more.
However, there is more to setting up effective social media ads than you may think. Not only do you need to create the copy and design asset for the post, but you also need to understand the Meta advertising platform too. If you’re not quite sure where to start or how to target your ads effectively, why not reach out to a marketing agency like VerriBerri.
Website Optimisation & SEO
Best for: Credibility, Visibility
When searching for a new vet practice in their area, consumers are likely to look online for suggestions first. With this in mind, ensuring your site is easy to find and navigate is key in boosting new patient sign-ups. The best way to achieve this is through search engine optimisation (SEO).
Knowing where to start with optimising your website can be daunting. There’s a lot of things that can go wrong if not done properly and you don’t want to risk potential downtime. With this in mind, it’s always best to work with your web developer or an SEO specialist on this area of your marketing. If the visibility and credibility of your site is something you want to work on in 2025, our team are here to help!
Email Marketing
Best for: Brand Loyalty
Keeping your clients in the know through regular emails and newsletters is the best way to keep a strong rapport. When your customers feel valued, brand loyalty is also far stronger too – it’s a win win!
Our team can help you write engaging content to share with your customers on a regular basis. Whether it’s an educational feature or a practice update, our writers will carefully adopt your tone of voice so that your messaging is clear, concise, and consistent throughout. You’ll also have access to our talented designers, and you can be rest assured every email will be sent in accordance with the latest GDPR regulations. Handing over this element of marketing for vets means your staff can focus on what they do best.
Contact Us
Interested in working with our specialists in marketing for vets? We’d love to chat! For more information on our services and how everything works, get in touch with our team via our contact form. Just click here!