Today, there are more fashion brands within the industry than ever before, this makes it even harder to stand out to the target customer. That’s why it’s essential to incorporate effective marketing strategies to optimise your brand reach with an expert Fashion Marketing Agency. Here, our award-winning team discuss some of the best ways to bolster your marketing efforts and how we can help with this.
Identify Your USP
What makes your fashion brand and its offerings different to others in your sector? Before you make a decision on the marketing you’d like pursue, it’s important this is established first. Our fashion marketing agency can help to ensure you stand out amongst competitors by showcasing your USP’s to the relevant audiences. Customers are much more likely to interact with a brand that has a clear and appealing distinction within their products/services. Whether it’s a differentiation in price, quality, or values, any successful company can define their USP and demonstrate how it supports and fulfils the needs of their customers.
By placing your unique distinction in the marketplace, the branding and marketing process can be enhanced and tailored to highlight this. A clear USP should be consistently communicated through all branding and marketing activity. This also supports the identification of potential customers as their needs can be measured against that of the company.
Social Media
There are many benefits to using social media to reach and interact with customers, especially for fashion brands due to the significant presence of this industry in online spaces. Using platforms like Instagram, Facebook and TikTok allows brands to reach the right audiences, at the right time. This can take various forms from informative graphics to relatable short-form videos, depending on the company and their respective target demographic. Having an array of options enables precise targeting that is more likely to produce the desired results. The ability to interact with customers is also highly beneficial as it strengthens the brand image and customer relationship.
New developments that allow direct purchasing through the platform can increase sales by elevating the convenience aspect of the customer buying journey. As well as this, the sales make customer data and information more accessible to businesses, allowing content to be more precise and productive.
Influencer Marketing
As well as creating branded content, fashion brands can also collaborate with prominent online individuals that align with their company. The type of collaboration can be focused within four main categories: user- generated content, ambassadors, gifted products/services and paid advertising. This form of marketing continues to become increasingly popular. In fact, The Influencer Marketing Hub reports expected industry growth at approximately $24 billion by the end of the year.
Incorporating these techniques can introduce your products to larger audiences through trusted representatives within the fashion industry. As many social media users look to content creators for inspiration, influencer marketing can be extremely effective. It’s important to choose the correct creators for your brand image and target audience, though. At VerriBerri, we can help you secure successful and meaningful collaborations.
Content Marketing
Our Fashion Marketing Agency can also increase your brand visibility through specialised content marketing in the form of web page copy, email newsletters, blog posts and more. These methods can help to communicate your brand’s identity and character, contributing to a brand narrative that customers will resonate with. Content marketing also allows you to educate your audience, express your expertise and increase reliability. A company that displays a deep understanding of their industry, and its developments, appears much more trustworthy to customers.
Techniques such as email marketing can be a great way to build a like-minded community, keep in contact with customers, and provide a personable reminder to visit your website. Our expert team have years of experience in creating personalised content marketing material that can capture the true essence of your brand to encourage conversions.
Website Optimisation
What’s even better than traffic to your website? Traffic that converts from clicks into sales! To initially lead customers to your webpage, you must be implementing SEO practices (search engine optimisation) to increase your ranking on search engine’s like Google. This will ensure your site is found by more people. It’s no secret that with AI’s growing presence, brands are seeing a decrease in click through rates. This is making it harder to boost your visibility online. Expert assistance can tackle this dilemma by strengthening your website using the latest SEO techniques, elevating your domain presence in an organic and effective way.
To improve the chances of making sales once customers reach the site, it needs to be attractive, easy to use and encouraging. Alongside the right content and optimisation, this can be achieved through creative branding and innovative web design. At our Fashion Marketing Agency, we offer all these services to ensure your company website can reach its full potential.
VerriBerri Fashion Marketing Agency
VerriBerri is an award-winning, Essex-based agency with an expert team specialising in turnkey marketing services to support clients. Whether you’re looking for help in one specific area or full-management support, we can help you achieve your goals!
We work with an array of different clients with varying needs and are able to create a tailored marketing strategy that is specific to your needs. To hear more from our satisfied clients read our 5-star reviews here.
If you’d like to know more about our comprehensive marketing services, get in contact with our team by filling out a contact form here. Alternatively, give us a call to discuss how we can support you in more detail on 01376 386 850.