Trying to find an SEO agency local to Colchester that also aligns with your business can be an overwhelming process. There may be a few different companies to choose from, but do they have the same passion that you do? That’s where we can help!
Based in Maldon, just a stone’s throw from Colchester, VerriBerri is a multi-award-winning marketing agency and a trusted leader in the field. Having worked with restaurants, councils, entertainment venues, and many other businesses in the local area, we know your audience better than most. And our experience doesn’t stop there. For those of you who are further afield than Essex, we also have a plethora of experience helping both national and global brands thrive too!
Interested in our services but don’t quite have time to read this blog in full? Get in touch with our Colchester SEO Agency by clicking here.
Why it Pays to Work with a Local Agency
Working with a marketing agency alleviates the burden when it comes to getting more traffic to your site or feet through your door. As a CEO, especially of a smaller organisation, it becomes the norm to keep adding to your to-do-list. There comes a time, however, where you simply cannot do it all. By outsourcing this to a reliable team, you benefit from quicker results whilst also freeing up more time to spend on other areas of your business.
Adding the local aspect into the mix just means that you’re working with a team who truly understand your market even better than agencies based further afield. What’s more, the team here at VerriBerri always have our door open if you ever want to pop in for a cuppa!
Why You Might Need Marketing
There are several reasons a brand may need marketing. Furthermore, whatever drives them will also influence the route they should ideally take. Some of the most common reasons a business might invest in this area include
- They’re hungry to grow their brand.
- They’ve seen a dip in sales and are keen to rectify this early.
- A new competitor has popped up in their market.
- They want to boost their brand awareness.
- They’re looking to improve their reputation.
- They’re struggling financially.
Whatever your reason may be, our team will tailor our approach to suit your unique situation, helping you to achieve your goals.
How to Choose the Right Agency
It’s one thing to find an SEO agency local to Colchester, but picking one that aligns with your brand is a whole other ball game. To help you make your decision, our team have shared four things you should be on the lookout for…
Passion
Easily one of the most important things to look out for when searching for a marketing agency is passion. If the team you’re working with can’t inject excitement into your campaigns, this won’t translate well with your audience. Find a team of professionals who are passionate about your offerings and understand your vision.
Experience
Whilst experience in your particular sector shouldn’t be a deal breaker, it can be beneficial to work with a team who have in-depth knowledge of your target demographic and industry. Ask to see their case studies!
Price Point
Prior to conversations with a marketing team, you should spend time discussing with your team what budget you have available to put into the exercise. For your marketing to truly be successful, you need to pick an agency that quotes costs that are sustainable for your brand. The best strategies are those that are long-term and centre around consistency.
Contract Terms
Every agency has different contract terms. Some work on a project by project basis, whilst others look to form longer-term relationships with the brands they partner with. Make sure to ask about the length of your agreement and make sure the commitment is something you’re comfortable with.
Some of the Local Clients We’ve Worked With
Being in the industry for as long as we have, we have supported plenty of local brands during our time. Below are just a handful of these:
Rivermead Islands
Chelmsford
Rivermead Islands is the only private-owned student accommodation serving the Chelmsford area and Anglia Ruskin University. Approaching us in 2023, Rivermead were keen to get the word out there about their offerings, as well as the launch of their new accommodation block.
We supported Rivermead Islands with refreshing their website and improving the end user journey. Beyond this, we also restarted their Instagram account and provided ongoing SEO support. The social media account would ready them for the launch of their new booking period, whilst the SEO would continue to improve their visibility ready for the following year.
Just 50 minutes after their bookings went live for both accommodation blocks, all 300 of their rooms were sold out. Jordan, the Managing Director of Rivermead Islands, was very grateful for our work on this project and said the success was thanks to our hard work on Instagram! Read the full case study here.
Burnham Waters
Burnham On Crouch
Just a 20 minute drive from our offices in Maldon, Burnham Waters is a new, sustainable, and luxury retirement village under development. Instructing help from our team, Burnham Waters were keen to spread the message about their site and the benefits it would bring the local community.
Taking their goals into consideration, we pinpointed PR as the most important area for the team to focus on. Our efforts would announce new milestones in the development, highlight the positive impact the site will have locally, and discuss their promise to the environment.
During our partnership with Burnham Waters, we were able to secure them coverage within local publications including The Maldon & Burnham Standard and Essex Magazine. We also secured a feature on BBC Radio Essex, in which the Burnham Water’s Project Manager was interviewed.
Brooks Bros
Maldon
With their head office based just around the corner from our lovely offices on the River Blackwater, Brooks Bros have been a long-term client of ours.
Brooks Bros are one of the largest UK timber merchants, with 70 years of industry experience and a solid reputation within their industry. As well as their site in Maldon, they also have locations across the country, including Danbury, Nottingham, Sewstern, and Skelmersdale.
Supporting them with social media, we have been able to organically grow their Instagram account by 331.7%. Their reach has also improved by 843.5%, a stat we’re pretty proud of! Read the full case study here.
Working with VerriBerri
If we came up in your search to find an SEO agency local to Colchester, you’re probably wondering what a working relationship with us might look like. At VerriBerri, we are very much flexible to suit the clients needs when it comes to day-to-day management and communication. So, here’s what our typical process looks like:
Discovery Call & Proposals
We start every collaboration with a discovery call. This is a chance for us to get to know each other and determine if we are a good fit. It’s important for us to have this time to understand your vision and where you need support, as well as being a time for you to ask us about our credentials and experience. You’ll get to speak with someone from our friendly Business Development team who will be able to advise on the best route forward.
Following your discovery call, a bespoke, no-obligation proposal will be put together for you with our advice, plans, and pricing. If you’re happy to proceed, we can move onto onboarding you as a client.
Onboarding
Once a Scope of Work has been agreed following the discovery call and proposal, we can then carry out the onboarding process. It’s at this point that you are able to meet the team member(s) working on your account and your dedicated Account Manager.
Prior to the onboarding call, our team will be briefed on your brand and the services we will be delivering. This secondary call is a good time for them to ask more specific questions and dive deeper. It’s also a great time for you to ask any questions that may have cropped up between the discovery call and now.
Touchpoints & Monthly Reports
Good communication is key and is a two-way street. To ensure our partnership continues to flourish, we will set in stone regular touchpoints throughout the month. The majority of our communication is carried out on WhatsApp, email, and regular calls. Additionally, you will also receive a monthly report. This will detail our plans going forward and provides a roundup of our achievements so far to keep you in the loop.
Our Services
Every client has different needs and, as such, there simply is no size fits all approach. When you get in touch with our Business Development team, we will tailor our suggestions to your needs as an organisation. We can support you within the following areas:
- Event Planning & Management
- Public Relations (PR)
- Crisis Management
- Social Media Marketing & Management
- Social Media Advertising
- Influencer Marketing
- Search Engine Optimisation (SEO)
- Display Advertising & Pay Per Click (PPC)
- Graphic Design & Branding
- Email Marketing
- Copy Writing
Contact Us
Trying to find an SEO agency local to Colchester and interested in speaking with our team? Why not get in touch? Give us a call on 01376 386 850 or click here to send us an email via our contact form.