In today’s digital age, social media has become an indispensable piece of the puzzle in every brands marketing strategy. Not only is this a great way for you to elevate your brand and show off your products, but it’s also invaluable for connecting you with your audience. Harnessing the power of social media advertising in Essex can significantly boost your brand’s visibility, foster customer engagement, and drive sales.
Whether you’re a start-up looking to make your mark or an established company seeking to expand your reach, mastering social media advertising is key to your success. In this blog post, we’ll explore our top tips for brand growth, how you can tailor your social media ads, and why a digital agency is an essential investment.
Top Tips for Brand Growth
Every business wants to unlock the key to success. Whilst this looks different for every brand, here are a couple of tips we’ve picked up along the way…
Focussing on Customer Experience
Putting yourselves in the shoes of your customers is always important. Getting feedback from your target demographic will ultimately help you to become the best brand you can be. What’s more, this will also help them to feel more valued too. Happy and loyal customers equal a successful brand! You wouldn’t be anywhere without them, so don’t take them for granted.
SWOT Analysis
Nobody likes admitting that they have weaknesses but when it comes to business, knowing your brand inside and out is key.
Most of you will have heard of SWOT analysis but for those of you who haven’t, this stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a great way for you to become more self-aware of the market. The idea is that you spend time assessing each area.
S – What are your strengths? What does your business do that your competitors don’t do so well?
W – What areas do you think could do with some improvement? Don’t be biased!
O – Are there any opportunities within your market that aren’t being taken advantage of already?
T – Who are your competitors? Are there any new businesses in your market?
Invest in Your Team
No business reaches success without a good team behind them. Investing in your employees is the single best thing you could do for your business.
Putting time and money into training and upskilling your team is a great way to show them you care and that you believe in them. Similarly, so is hiring from within. If you have the skills within your team to promote and fill a position rather than employing someone new, this is a great way to make your staff feel valued. A happy team is a productive one. It also means lower hiring costs for you too!
Networking
In business, it’s all about who you know. Of course, a unique concept that is well executed is also important, but networking is equally as crucial. Put yourself out there. If your brand is B2B, attending local or national networking events and conventions is a great way to build relationships. If you’re a B2C organisation, building a rapport with your customers is going to be pivotal. Attend industry events and make sure people know who you are!
Investing in an Essex Marketing Agency
If you aren’t already, building and implementing a marketing strategy with the help of a specialist team will be game-changing. Working with a team who are passionate about your brand and understand your vision will help you to create campaigns that really make an impact. To start exploring your options today, click here to get in touch with our team!
What is Social Media Advertising in Essex?
Social media advertising is a form of non-organic promotion and can be highly targeted. Adverts can be set up on many social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and X. When created and managed correctly, they can be incredibly lucrative.
Social media advertising in Essex in particular is just a geographically targeted version of setting up paid posts (more on this later!)
5 Ways You Can Tailor Your Ads
One of the biggest benefits of social media advertising is the sheer amount of tailoring that can be done. Alongside Google ads, this is by far the most targeted form of marketing. You can determine who sees your adverts based on…
Gender
Looking to reach a particular gender? If your brand is tailored towards a particular group of people, there’s no point trying to reach everyone. By tailoring your ads in this way, you can ensure your ad spend is being allocated to the right audience!
Age
Similar to the above, there’s no point targeting the wrong age demographic either. As such, it might be a good idea to target your ads to specific age ranges too. Alternatively, if you have different campaigns that you want to reach different people, you can also set up multiple ad sets to ensure your content resonates with the right people.
Location
If you’re a business trying to increase footfall (either physically or digitally) within the local area or in particular locations, you can also tailor your ads geographically!
Interests
Looking to target people with specific interests? Yes, social media advertising can be tailored in this way too! For example, sports brands might want to target those who are particularly focussed on health and fitness.
Occupation
Tailoring by occupation is great for B2B brands. If your brand is a HR tool, for example, filtering by job to include HR managers and assistants will help you land in front of the right audience. This can also be handy for some B2C brands from time to time too!
Why You Need a Digital Marketing Agency in Maldon
Setting up social media adverts can be quite a complex process, with lots of different elements to consider. Not only do you need the technical know-how to create adverts and manage your budget effectively, but you also need to create the assets and copy too. When you work with VerriBerri, you gain access to both our social media and graphic design experts. We can manage the process from start to finish, to ensure your adverts are compelling.
Our Services
Here at VerriBerri, we provide many services in addition to social media advertising in Essex. Digital marketing is what we do best, with departments spanning every element. Our services include:
- Social Media Advertising
- Organic Social Media Marketing & Management
- Influencer Marketing
- Google Advertising & Display Ads (PPC)
- Search Engine Optimisation (SEO)
- Public Relations (PR)
- Event Planning and Management
- Graphic Design & Branding
- Content & Email Marketing
Copywriting
What Industries Do We Specialise In?
As a trusted, multi-award-winning marketing agency with over 15 years of experience, there really is no project we can’t turn our hands to. What’s more, we have also worked across many sectors in our time. Some of the industries we have a particularly high-level of experience in, however, can be seen below:
- Construction
- Parenting & Baby
- Fashion
- Lifestyle
- Pet Care
- Data
Regardless of your industry or the project size, please feel free to get in touch with our team to discuss whether we can help you!
I Need a Digital Marketing Agency in Essex
If you’re interested in discussing social media advertising in Essex or any of our other services, we’d love to hear from you! For our office opening hours, contact number, and email form, just click here!