Staying ahead of your competition has never been so difficult, with the digital landscape playing an integral part in the success (or failure) of many businesses. One of the easiest ways to make noise within your industry, however, is through SEO and investing in blog writing services.
Here at VerriBerri, we are a multi-award-winning SEO agency. Day to day, we support a variety of different businesses with blog writing, bolstering their visibility and aiding their long-term growth.
Today, we discuss what blog posts are, their importance, and why outsourcing this area of your marketing is beneficial…
What is a Blog?
A blog is usually a regularly updated space on a website that features longer-form content. Subject matter varies from business to business, but blogs usually address consumer pain points and discuss topics relevant to the specific industry/area of specialism.
This piece of content is a good example of a well-optimised blog. You can read more of our updates by clicking here.
Why is a Blog Important?
Blogs have many benefits, the biggest being the impact that well optimised content can have on your SEO. Having strong SEO and good site health will help your business to be more easily discovered by potential customers. As such, it’s really important for brands to be investing their time here.
Additionally, blog writing also helps you to improve your customer service. As we mentioned earlier, blogs posts can be used to address the pain points, questions, or concerns of your customers. Additionally, FAQ style content allows potential clients to quickly and easily find the answers to their questions without the need to get in touch.
Benefits of Investing in Blog Writing Services
There are lots of reasons that you should outsource your SEO to a team of professionals. Some of the most notable are…
Time-Saving
In order for content to be as optimised as possible, ideally, your blogs need to be between 700-1,000 words long. Additionally, consistency and blog frequency are also important factors to consider. With this in mind, SEO can be a time-intensive process. If spare time is something you’re struggling to find among your current team, investing in outsourced blog writing services is often a good way forward.
Optimised Approach
Google’s algorithm is constantly changing and as such, so is our approach to blog writing. When you work with a specialist team like VerriBerri, we keep up with the updates so that you don’t have to. This means that everything we produce for you is always in-line with the most up to date guidelines and best practises.
Cost-Effective
Although SEO can be time consuming, depending on the size of your business, it doesn’t always require a full-time member of staff. By outsourcing this element of your marketing to an agency like VerriBerri, we provide support when it’s needed most. Additionally, by outsourcing this task rather than hiring in-house, you avoid having to work around or pay out for holiday and sick leave.
How We Work
Here at VerriBerri, our team work with a wide variety of clients spanning a myriad of industries. Our skilled writers can turn their hand to any topic and mimic any brand’s tone of voice. Some industries we have a particularly high level of experience in include:
- Construction
- Lifestyle & Fashion
- Parenting
- Health & Wellbeing
The key to delivering high-quality blog writing services is understanding what it is that you’re promoting. With this in mind, our experts always spend time researching your industry, asking questions, and looking through your website prior to getting started. In doing so, we’re able to build a strong foundation of knowledge to work from.
Following the initial onboarding process and getting to know your brand and its goals, our team will begin writing your first piece of content. This is always sent to our clients before publishing, unless agreed otherwise, so there’s no need to worry about us sharing information without your approval.
Additionally, we’ll also set your website up on our system so that we can start tracking your website’s progress. This allows us to track key phrases and words that you would like to rank for and see how things are moving month on month. We can also use this system to see what your customers are searching for (and where your competitors are ranking) so we know what topics to target.
Lastly, we understand that, as a business investing in blog writing services, being able to see tangible results is important. That’s why we provide our clients with monthly reports so you can clearly see our progress. We’ll also explain our plans going forward, so we can be proactive in consistently improving our results.
Contact Us
If you’re looking for a trusted SEO agency to provide you with high-quality blog writing services, get in touch today! You can reach our friendly team for a quote by clicking here or by calling our offices on 01376 386 850.