Are you struggling to bring in the same level of traffic as your competitors? Are you finding yourself in a bit of a quiet spell with enquiries? Search marketing services are the perfect way to make some noise within your industry!
Here at VerriBerri, we are a trusted SEO agency in Essex. Our marketing experts have over 15 years of experience, meaning our methods are tried and tested.
The Benefits of SEO
Search engine optimisation has a huge variety of benefits for businesses with an online presence. The main one being your visibility. SEO is targeted at improving your ranking position on the SERP for relevant searches. As such, when implemented correctly, search marketing services will help you rank higher than your competitors. In doing so, you’ll also see more footfall on your website.
Establishing credibility for your brand is vital, and SEO is one of the many ways you can bolster this. Being favoured by Google under relevant searches will only improve your authority within the market. People trust the search engines recommendations, so appearing on the first page (or in the top spot!) will build trust among your target audience.
Lastly, but by no means least, SEO is also incredibly measurable. We’ll discuss this in more detail later in this blog post, but this means you’ll be able to see how things are progressing month on month. What’s more, your marketing team can also be quick to react if and when trends change.
Running Before We Can Walk
While putting out fresh, optimised content is a great way to boost your rankings on the SERP, it pays to also take a look at your current copy. Making sure your website content is well aligned with the Google algorithm is a great way to build solid foundations for the rest of your SEO campaign.
Although SEO is an incredibly useful tool, it isn’t an overnight fix. If you’ve never carried out any optimisation on your site before, SEO will take time before it starts generating good results. We usually estimate that you will start to see this working at around the 3 month mark. Nevertheless, this is still an incredibly lucrative marketing tool and one that every business should be making the most of!
Measuring Your Results
At VerriBerri, we understand that in order for you to see the value in what we do, we need to be able to share tangible results. As we mentioned above, one of the biggest benefits of SEO is its measurability. We can analyse our success in multiple ways, allowing our clients to gain a comprehensive view of the results we achieve for them month on month.
Google analytics offers businesses an in-depth insight into how their website is performing, including how many new visitors you’ve attracted. This can be a good way for us to track the impact our search marketing services are having on your site traffic. There are lots of other metrics you can pull from this too, including:
- Traffic Acquisition – Where the visitors are coming from (social media, organic search, paid search, referrals, direct through the URL.)
- Session Duration – How long people are spending on certain pages of your website, giving you an idea of which sections you may need to improve.
- Bounce Rate – This tells you how many people are landing on your website and then leaving almost immediately. The lower the percentage, the better.
- Top Pages – Which pages on your website are the most popular.
Additionally, when you work with VerriBerri, we will also set you up on our SEM analytics platform. This will allow us to closely inspect how your rankings are changing each month for a selection of relevant keywords. We can also use this to see what your competitors are ranking for, and where they are positioned. This will allow us to know more specifically where we should be targeting, so that we can keep you at the forefront of your industry.
Enquire About Our Search Marketing Services
Keen to get on top of your SEO and boost your sales in time for summer? For more information on our SEO services and working with our award-winning team, get in touch! Click here to contact our friendly experts today!