Over the last 10 years, subscription boxes have astronomically risen in popularity. They range from Hello Fresh to Glossybox, or Nio Cocktails, with most offering their customers strong discounts on their products if they sign up. With the market now so saturated, however, it’s no wonder your business is on the lookout for marketing for subscription boxes. Good news! You’ve come to the right place!
Understanding Your Target Audience
For your marketing to be successful, no matter your business, understanding your target demographic is going to be crucial. Even if you feel as though you have a clear understanding of your audience, carrying out additional research is never a waste of time. Creating buyer personas can be an effective way to boost the impact of your campaigns.
Crafting Compelling Content
Another key part of marketing for subscription boxes is producing visually appealing images, graphics, and videos to use within your campaigns. High-quality content is crucial as it captures the attention of your audience and is a sign of credibility.
Additionally, you should also ensure that your product descriptions and website copy is strong, clear, and optimised in line with SEO best practises. Your site is one of the first impressions people will have of your brand, so you need to make a lasting impression!
Making the Most of Social Media
Given the visual nature of your brand, social media platforms like Instagram are going to be crucial. What’s more, this is a great way to build an online community and spread awareness for your subscription business. No matter your niche, social media is incredibly successful at generating greater brand awareness.
In addition to organically posting on social media, you may also want to consider advertising and influencer marketing on these platforms too. Both are easily measurable techniques and allow brands to significantly boost awareness and spread their message across a range of consumer groups. This all also contributes to your overall credibility.
Email Marketing Strategies
As a subscription-based business, email marketing is going to be a key part of your strategy. Not only can you set up a monthly newsletter to notify people of discounts and upcoming boxes, but you’ll also probably want to let people know when their boxes are on their way, why they should stay subscribed, and what they can expect. You might even want to include hints as to what’s coming next. This way you generate a sense of excitement but also FOMO if they were to unsubscribe.
There is more to email marketing, however, than first meets the eye. In actual fact, this can be a lengthy task and even something as small as a subject line that misses the mark is all it takes to make a campaign unsuccessful. Not only do you need to write the content, but you also need to design the template and ensure you’re always adhering to GDPR best practises. If you’re struggling, our team of talented content writers can help!
SEO for Subscription Boxes
With many industries being heavily oversaturated, visibility on search engines can be a difficult thing to achieve. If, like many, your business relies on its website for making sales, this is likely going to create a problem. As such, SEO isn’t a marketing technique you can afford to be ignoring.
You can read more about how this technique works by clicking here. Essentially, however, this is a digital marketing method aimed at boosting your websites visibility among relevant searches on engines like Google. In doing so, more people will find your website and in turn, purchase a subscription.
When you work with a specialist team like the one here at VerriBerri, we will work with you to optimise your current website copy. Moreover, we will also produce new content that is informative, high-quality, and written in line with SEO best practises.
The SEO guidelines are constantly changing. This, paired with the technical nature of this technique, can make implementing this type of marketing for subscription boxes tricky. As such, it’s always advised that you get in touch with a professional to help you with this area of your strategy.
Contact Us
In need of some support with marketing for subscription boxes? Why not get in touch with our expert team today? For more information on how we can help, give us a call on 01376 386 850. Alternatively, click here to fill in our contact form.