Like all social media platforms, LinkedIn is a powerful tool for businesses and shouldn’t be overlooked when it comes to your growth strategy. Yielding impressive results since 2003, LinkedIn B2B lead generation is a sure-fire way to give your business the leap it needs as we head into spring!
What is LinkedIn?
If social media isn’t quite your forte, although you may have heard of LinkedIn, you might not fully understand its intended use. Let’s delve into this first.
LinkedIn, launched in 2003, is a business-focussed social media site. People are able to share content on their feeds, as well as message people within their network. They can also expand their reach by connecting with other accounts. Moreover, businesses and individuals alike can also use this as a recruitment/job-hunting tool.
Key Usership Stats
- In the UK alone, in 2022, over 34 million people were using LinkedIn.
- Globally, their user base is reported to be around 1 billion.
- Around 200 different counties use LinkedIn.
- LinkedIn is the 5th most used social media network in the UK.
- 60% of the platform’s users are aged 25-34.
- 57% of LinkedIn users are male.
Types of LinkedIn B2B Lead Generation
LinkedIn can be an incredibly lucrative platform for B2B businesses, when used correctly. What’s more, there’s lot of different ways for you to generate leads. Let’s break these down…
Outreach
If you’ve used LinkedIn for a while, you’ll know that outreach is a huge part of marketing via this channel. What’s more, it doesn’t need to be overly salesy either!
As part of your LinkedIn strategy, you should be putting time into growing your network. Connect with likeminded individuals, others in your industry, as well as people who may require your services now or in the future. What’s more, you can also go the extra mile and reach out to them! Start a meaningful conversation and see where it goes!
Organic Posting
In addition to outreach, you should also ensure your company pages are active. Regular posting will not only increase your reach, but it will also help to position you as experts in your field. The content you share should be a mixture of personable company updates and expert advice.
Your content needs to provide your connections with value, as well as give an insight into your company and the people behind the account. A combination of the both will rapidly accelerate your LinkedIn B2B lead generation.
Posting on Personal Pages
In addition to posting on your business page, it may also be beneficial for your staff to be regularly updating their personal feeds too (especially your senior management!) Posting once or twice a week is plenty, but you also need to ensure this is well aligned with your companies’ values.
Again, posts should be a real mix of personable content and industry advice. What’s more, you should also engage with your connections regularly, getting involved in topical conversations where possible.
LinkedIn Ads
Lastly, another lucrative LinkedIn B2B lead generation technique is advertising. Businesses are able to set up ads on the platform to further boost their reach. What’s more, these campaigns can be highly targeted. For example, you can filter users by location, job title, and age, among many other things!
What’s more, LinkedIn advertising is easily trackable. This means that you can see a month on month comparison and can adjust your campaigns accordingly. When you work with a specialist marketing agency like VerriBerri, we will produce a detailed monthly report that shows how your budget has been spent and the return on investment (ROI).
How We Can Help
Here at VerriBerri, we are a full-service marketing agency working with a variety of business across the globe. Our specialist areas include construction, lifestyle, and hospitality, but our skills venture far beyond these industries exclusively.
Our multi-award-winning team provide the following services…
- Social media marketing and management
- Social media advertising
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Influencer marketing
- Public relations (PR)
- Crisis management
- Graphic design
- Event planning and management
Whether you’re in need of assistance with one particular element of your strategy or after a turn-key solution, our experts are on hand to help!
Contact Us
Interested in exploring LinkedIn B2B lead generation as we head into spring? For more information about any of our services and working with VerriBerri, get in touch today! You can send us an email by clicking here, call us on 01376 386 850, or drop us a DM on our socials!