Putting time into an Instagram account, only to see little to no growth can be frustrating. This is especially true when you are trying to run a business. The truth is, building a successful social media page isn’t a quick fix. Take it from a trusted paid social media agency, it’s no easy feat!
Nevertheless, there are a few things you may be doing wrong that is leading to a lack of engagement. Below, our social media team have broken these down to help you make small changes that will have a big impact…
5 Reasons Nobody Is Seeing Your Instagram Posts
Algorithm Changes
Social media algorithms, just like search engine algorithms, are designed to keep people using the platforms for longer. As such, they work by learning the habits, interests, and behaviours of each user. From here, they then push more of this content to the right people, holding their attention for longer.
Instagram are constantly updating their algorithm to finetune their approach and keep up with trends. As such, those who are using this platform to promote their business should adjust their strategy to suit. Not sure where to find the information you need? You can keep up to date on social media algorithm changes by reading our blog! There is also lots of useful information on Google, which will put you in good stead for the future.
Inconsistency
When it comes to growing an online community on platforms such as Instagram, consistency is key. Your followers need to know when they can expect new content from you. Moreover, Instagram’s algorithm rewards frequent posters and tends to favour these accounts over others. Establishing a regular posting schedule will help to boost your overall visibility and engagement.
Low-Quality Content
The key to success on Instagram is creating shareable, saveable, and relatable content. Throughout your posts, you must offer your audience value and address their pain points. Your content should also be visually appealing if you want to retain customers and grab their attention.
Working with a graphic design team, like the one here at VerriBerri, is a great way to ensure your content is always eye-catching and appealing.
Lack of Community
Building an online community is key to growing your Instagram account. Your followers and customers should feel valued at all times. As such, responding to their DM’s, comments, and getting them involved over on Instagram stories is a great way to show them that you care. Get involved in conversations if you want to keep people coming back for more.
You’re Not Investing in Ads
Running Instagram ads is also a great way to encourage more engagement on your posts. Boosting your content or running dedicated adverts will help your account reach new audiences and every corner of your target demographic. As such, more people will discover your content, leading to more follows and more engagement too!
Interested in exploring Instagram ads? Why not reach out to our paid social media agency?
What is Retargeting and How Does it Work?
Retargeting in relation to paid marketing is all about reaching out to those who have already seen your ad previously and have shown interest in your offerings. This has a high success rate and is a tactic we always urge our clients to adopt.
When you run adverts on Instagram, the platform saves the relevant data needed to retarget, such as who has clicked links in your ads for example. This makes the process of retargeting much simpler, providing you know how to set up adverts in the first place of course.
Working with a paid social media agency, like VerriBerri, we are able to tailor your adverts for maximum return. Moreover, we can also retarget these thereafter to ensure your ROI is always at its highest.
Why VerriBerri?
Based in Essex, VerriBerri is a leading paid social media agency. We have worked with a plethora of clients on paid campaigns, garnering some impressive results. Moreover, we’ve even won awards for our work within the marketing landscape. These titles include ‘Best PR and Marketing Agency’.
The team here at VerriBerri are flexible to our clients needs and offer a variety of packages. Every proposal we create is bespoke and made with your goals and best interests in mind. As such, you can be rest assured that we are invested in your business doing well and are not just adopting a blanket approach.
Last but by no means least, you will struggle to find a more motivated, passionate, and innovative team than the specialists here at VerriBerri! Having worked across a plethora of industries, we know each individuals strengths and interests. This allows us to accurately marry up clients with the right expert for the best results.
Contact Our Paid Social Media Agency
Interested in knowing more about our processes, costs, and the perks of working with VerriBerri? Contact our business development team today! You can find all the best ways to get in touch by clicking here.