Your website isn’t just a virtual storefront—it’s the heartbeat of your online presence. Given how oversaturated many markets now are, having a strong, comprehensive website is a non-negotiable. That’s where our expertise in website audit services comes into play.
As a leading marketing agency in Essex, we understand the crucial role a fully optimised website plays in driving traffic, engaging users, and converting leads. In this blog post, we discuss the importance of running a site audit and how you can bolster your website to bring in more enquiries.
What is a Website Audit?
A website audit is a deep dive into the inner workings of your site. Think of it as almost like a health check for your online presence. When done properly, the final document produced from your audit should showcase areas of vulnerability and where there is room for improvement. This will ultimately help you to finetune your site, allowing you to make the most of the traffic it receives.
As a provider of website audit services, our specialists will take a look at two main things throughout this process – your SEO value and your end-user journey. We will observe your website from an outsider’s perspective, giving you unbiased advice on how you can improve your website’s navigability. Furthermore, we will also take a look at how optimised your content already is and provide advice on how you can improve your brands visibility online.
Should you need us too, following the site survey, our team can even implement the changes we suggest to you. This allows you to focus on what you do best, whilst also ensuring everything is taken care of quickly and efficiently.
Why is UX Important?
Many markets are vastly oversubscribed with businesses all competing for the same customers. As such, it is only those who truly put their target audience first that will ultimately win the business. One way to ensure more people visit your website is through dedicating time to improving your user experience.
During a site audit, we will trawl through every page of your website looking for a range of different things. Some of these include:
- Any spelling errors or grammatical mistakes.
- Any pieces of content that are dull or unnecessarily confusing.
- Big chunks of text that are difficult to digest and aren’t separated with bullet points or images to make it more palatable.
- Any bugs or errors throughout your website and the buying process (common elements that go wrong are contact forms and ‘add to cart’ buttons which can cost you sales!)
And the list goes on! But seriously, we will take a comprehensive look into every element to ensure your website is free-flowing, easy to use, and is in perfect shape to welcome new enquiries!
How Does SEO Work?
If SEO is something you’ve always struggled to wrap your head around, this technique essentially aims to align your website with the values laid out in search engine algorithms. 82% of all desktop searches in 2023 were done using Google. As such, digital marketing specialists tend to focus on impressing their algorithm more so than their competitors.
Google’s algorithm is designed to make the end-users experience of the engine as seamless as possible. As such, many of the changes you will see an SEO expert make to your site will have the user in mind. Some of the techniques used to improve your visibility include:
- Optimising your website for mobile devices (this is a must!!)
- Compressing file sizes to improve website loading speed
- Adding alt-text to ensure your site is accessible for those using screen readers or other aids
- Adding regular, valuable content in the form of blogs that address customer pain points and questions they may ask Google
Of course, there is much more to SEO than just what we have mentioned above. Nevertheless, you should be able to get a good idea of how this technique works from those examples.
As part of our website audit services, we will provide a comprehensive breakdown of your sites current optimisation level. We will also provide details on how this can be improved. It’s important to remember that SEO is a time-consuming task. Not only this, but it also requires good knowledge of websites and the technicalities of search engine algorithms. As such, it is always beneficial to outsource this to professionals like VerriBerri.
Do I Really Need Website Audit Services?
A website audit isn’t compulsory, but it will most certainly help your team or agency to hit the ground running. Having a document that pinpoints key areas of weakness both in development and optimisation gives them a clear direction as to where they should begin.
Contact Our Experts
Keen to work with an agency who are passionate, innovative, and experienced? Look no further! Here at VerriBerri, we can help within a range of different marketing areas.
For more information on our website audit services, you can find our contact information here.