You don’t need us to tell you how truly important branding is. Every entrepreneur knows that for a business to be successful, they need to build 3 things – a community, an ethos, and a reputation. And where do we come into all of this? The team here at VerriBerri just so happen to be experts in designing brands from the ground up!
Understanding the Branding Process
Branding goes beyond your logo. It’s your business’s entire personality. It’s how you communicate with your audience and the language you use within your marketing materials. From your tagline, tone of voice, key colours, and messaging, right the way through to your company name, each of these elements contribute to building solid foundations for your business.
Here’s our usual process as experts in designing brands…
Step 1: Brand Discovery
When you work with us on your branding, we start all new projects with a brand discovery meeting. This is an opportunity for you to sit down with our designers to discuss your visions and share any inspiration you may have found. It’s a great way for us to get a better understanding of your business and the story you want to tell.
It’s important that you come to a brand discovery meeting with some examples of other branding and logos you like. They don’t have to be from companies in the same industry as you and you may want to make lots of tweaks – individuality is key – but this will at least give us a starting point and allow us to get to know the style you’re looking to capture.
Step 2: Tagline and Name Ideation
Next, our design team will brainstorm internally to come up with some ideas for both your tagline and brand name. Of course, if these have already been decided by you, there is no need to repeat this process.
During this phase, we will draw on our innovative natures to come up with unique ideas and will also check to ensure they aren’t already used elsewhere. Following the ideation process, we will then share our suggestions with you for you to choose from.
Step 3: Logo Creation and Colour Selection
Stage 3 is where the design work really starts. It’s during this phase that we will begin working on your logo creation based on the information you shared with us in the brand discovery meeting. During this process, we will also develop your key colours to add another element of uniformity.
Often, brands require several different versions or sizes of their logo. We will also produce these for you so that you have them to use across your marketing materials later.
Step 4: Business Card Mock-Ups
It always looks professional to have your own business cards. If needed, step 4 is all about creating the mock-ups for these and once agreed, we can also arrange to get them printed for you. As experts in designing brands, we know how to make business cards that stand out, encouraging the person on the other end to pick up the phone.
Step 5: Packaging (If Applicable)
Product packaging, if applicable to your business, is just as important, if not more, as producing your brand’s logo. According to research, 81% of consumers surveyed admitted to purchasing a product based on visually appealing packaging.
Strong product packaging should tell a customer two things – exactly what the product is and the brand behind it. Your packaging should also reflect your price point. If you’re looking to enter the high-end market, for example, your product needs to be made from quality materials.
Step 6: Branding Guidelines
Last but by no means least, when you work with our team, we will also put together a set of comprehensive branding guidelines when each element has been agreed upon. This document will tell your story, coming in handy when marketing your business further down the line.
Branding guidelines will include key information such as your brand’s colour codes, fonts, and the different logo sizes and versions. Anyone who picks up and looks through this document should leave with a clear understanding of your brand’s mission, identity, and ethos.
Working with VerriBerri
In addition to designing brands, the VerriBerri team are also well versed in what comes after. As a full-service, digital marketing agency, we are also experienced in driving business growth through organic promotion. Whether you’re a start up, multinational conglomerate, or one of the billions of brands in between, we want to help!
We can provide support within all the following areas…
- Social media marketing and management
- Social media advertising
- Influencer marketing
- Public relations
- Crisis management
- Search engine optimisation
- Paid search marketing (PPC)
- Event planning and management
- Email marketing
Contact Us
Looking for a one-stop-shop and like what you see? Let’s carry on the conversation. Get in touch today by calling us on 01376 386 850 or click here for our contact form. We can’t wait to keep designing brands in 2024 and beyond!