Looking to implement an Instagram marketing strategy in 2024? With so many brands making use of the platform to build their presence, you’re going to fall behind if you aren’t following suit. Don’t be the one who misses out!
What is a CTA?
CTA is an acronym for ‘Call to Action’. This refers to the imperative clause you often see at the end of a marketing ploy to encourage you to take an action. For example ‘shop our sale now’, ‘follow us for more’, or ‘get in touch today.’
Why Are CTA’s So Effective?
With a clear demand, you reduce the risk of your Instagram followers clicking off of your post without interacting with the content or your brand. In other words, they help you to improve your conversion rate. But why are CTA’s so effective
A good CTA utilises scarcity or urgency tactics, which triggers a psychological response in many humans. We respond well to this technique as many of us fear the thought of feeling like we have missed out.
Throughout your Instagram marketing you can create a sense of urgency by utilising language that suggests time is running out. For example, ‘only 24 hours left to shop!” Again, this plays into people’s fear of missing out (FOMO).
You can create a sense of scarcity by emphasising that there is only a limited number of something available. ‘Only 100 spaces remaining, book now!’ is an example of this technique and can be incredibly powerful. It also encourages post sharing and in some cases, can create a sense of exclusivity around your brand.
Top Tips for Optimising Your Instagram Content
Instagram marketing is harder than it looks, as is building your following on the platform. This being said, to help you speed up the process somewhat, here are some quick pointers…
-
Building the Foundations
Having a successful social media account all starts with laying down the right foundations. Optimising your profile is a crucial step. Your bio should quickly and simply explain exactly what you do. This will help you to quickly portray your key messaging, whilst grabbing the attention of new visitors. You should also include a link to your website and a branded profile picture for consistency and uniformity.
-
Utilising Hashtags
Hashtags on Instagram are a great way for businesses to reach new audiences. Utilising these within your posts will help more people to find your content and if they like what they see, they’ll eventually end up converting. Make sure to utilise all 30 hashtags for optimum visibility and ensure you change these up with each post.
-
Posting Times
Although it may feel like today’s younger generation is constantly on social media, this isn’t quite the case. As such, brands should be analysing the routines of their audience to identify the best times for them to post on social media platforms. If you’re posting at odd times whilst your competitors are sharing when your clientele are most active, it’s unlikely you’re going to get the attention you deserve.
-
Analysing Your Analytics
Your analytics can tell you a lot about your audience and what they want to see from you. For starters, this tool will help you to identify the best times to post, as we mentioned above. Additionally, it will also help you to segment your audience based on location, age, sex, and more!
Monitoring, understanding, and utilising your analytics will help you to fine tune your content going forward, allowing you to have a greater impact.
-
Utilise CTA’s!
If there’s anything you should take from this blog, it’s that CTA’s are a vital part of any marketing campaign. Within your Instagram marketing posts, you should aim to utilise at least one of these. CTA’s should be placed at the end of your caption to persuade consumers to support your business.
Who Are VerriBerri?
If this is the first time you’re landing on our website, first of all, hi! Allow us to introduce ourselves properly.
VerriBerri is a digital marketing agency serving brands within both the UK and internationally. We specialise in all elements of organic promotion, as well as paid advertising on Google and social media. No matter your goals for 2024, we can help you to tailor your strategy to make sure you not only meet them but that you exceed them too!
Work With Our Social Media Team
Looking for support and guidance with Instagram marketing in the New Year? Our social media team are here to help you reach dizzying new heights with your campaigns in 2024.
For more information, get in touch with our team to discuss your requirements and claim your complimentary, bespoke proposal. You can speak to one of our specialists by clicking here or by calling our offices directly on 01376 386 850.