Understanding the wants and needs of your target audience is essential when it comes to building an effective marketing strategy. In recent times, millennials and Gen Z have challenged marketing professionals to evolve quickly. If you’re struggling to resonate with the younger generations, our creative agency are here to recommend some marketing pointers to capture their attention and drive business growth.
Be Active on Social Media
It’s nearly impossible to reach young adults if you’re not implementing social media marketing as part of your strategy. After all, with 84% of people aged 18 to 29 using at least one social media platform, this is certainly one technique that you don’t want to be missing out on.
The younger generation is known to be on top of the latest trends and quick to engage with the latest updates. This means your brand needs to stay up to date and create fresh content regularly to keep their target audience interested.
Engage with Your Audience
Investing in good communication strategies will help you to reach your target audience most effectively on social media. Moreover, you also need to focus on carefully segmenting your audience too. Your campaigns should address specific pain points. After all, if you’re speaking to everybody, you’re ultimately speaking to nobody.
Social media attracts feedback. Take the time to ensure your customers feel connected and valued by your brand. Whether their experience has been positive or negative, showing you genuinely care and responding to their queries sensitively will improve customer retention. Social media is a vital tool for customer service!
Choose The Right Platform
With so many different social media platforms to choose from, you need to consider your demographic to ensure that your strategy is as effective as possible. Here at our creative agency, we delve into who your specific target audience is and their interests to determine which channel would be most appropriate for your individual brand.
If you’re thinking about using Facebook, it’s important to note that the largest percentage of all users range from 25 to 34 years old at almost 25%. Users aged 35 to 44 years old are the second highest proportion. On the other hand, over 26% of Instagram users are aged 18 to 25 years old, so this platform is a better option if you’re looking to target young adults. However, if you want to use a platform with 18 to 25 year olds making up the biggest proportion of its audience, then TikTok is the solution for you.
Learn from Data Insights
If you want to communicate with your audience most effectively, you need to invest some time in getting to know them better. Use your data insights from your social media campaigns to learn more about how they interact with your content, which format performs better, their preferred platforms, and more. The better your understanding of your target market, then the better you can market to them!
Use Influencer Marketing
Working with influencers is one of the best ways to boost trust amongst your youthful audience and gain authority in your field. Moreover, studies show that 50% of millennials trust the recommendations of influencers.
Remember that your influencer campaign needs to be authentic to see the best possible results. You should collaborate with individuals who already have an established following that includes those within your prospective target market. What’s more, they should also share similar brand values with your own and your content should fit into their social media grid without looking disingenuous.
Have Innovative Branding
The digital landscape is incredibly vast and your brand needs to stand out amongst the crowd if you want to succeed. This means your branding needs to be unique to grab your target audience’s attention and become more recognisable.
With a strong brand identity, you become more distinguishable among your competitors. The more creative and bold you are with your design, the greater the chance that you will reach new audiences and make an impact. It will also make you more memorable too!
With the support of our creative agency, our graphic designers will work closely with you to develop a fresh image for your business. We all know that first impression matter, so you need to ensure that your branding is on point to make an impact.
Optimise Your Website for Mobiles
One thing is for certain, many young people use their mobile daily. What’s more, it’s been recorded that 45% of teens feel like they’re “addicted” to their phones. This means you need to ensure that your website is fully optimised for mobile devices to ensure your messaging reaches your audience where they are most active.
Contact VerriBerri
In need of some help reaching your target audience? Get in touch with our creative agency today on 01376 386850or click here to speak with our marketing experts to find out how we can support your business growth.