LinkedIn is an invaluable part of your business’ social media marketing strategy. From generating leads to boosting brand awareness, marketing on LinkedIn should be a key consideration if you’re looking to establish authority in your field and increase revenue.
The experts at VerriBerri have put together this guide to help you get started on LinkedIn and grow your business.
What is LinkedIn Marketing?
Many people use LinkedIn both personally and professionally to grow their networks and enhance their careers. What’s more, with over 900 million registered users, it’s one of the most popular social media platforms used today.
LinkedIn is a powerful tool when it comes to exposing your company to professional connections and fostering relationships with other like-minded businesses. Its primary focus is on career development and taking part in industry-related discussions to expand your network and encourage business development.
If you’re not including LinkedIn as part of your social media campaign, you will certainly be missing out on valuable opportunities. The platform has been seen to generate leads 227% more effectively than Facebook and X (Twitter), making it an essential part of your marketing strategy – especially if you operate business-to-business (B2B).
Top Tips to Grow Your Business on LinkedIn
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Personal Profiles vs Business Pages
First things first, if you’re looking to start marketing on LinkedIn, you need both a business page as well as a personal profile.
LinkedIn pages are primarily used by businesses. Users can share your page with their own connections, who can then follow you and see your business’ content immediately. This is ideal for boosting brand awareness and seeing high engagement rates.
Personal profiles, on the other hand, are used by individuals and allow for private conversations with your approved connections. This approach is ideal if you prefer a more personalised service.
Both business pages and personal profiles should work in tandem with each other for optimum efficiency.
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Experiment with Sponsored Content
Sponsored content is a paid form of marketing on LinkedIn. It’s an excellent way to reach new corners of your market that otherwise may have remained untapped. There are various formats available including single image ads, videos, carousels, and events. LinkedIn sponsored posts allow you to narrow down who you want to target by their job title, industry, company size, and more! However, it’s important to run A/B tests and measure the results so that you can further optimise your content and ensure your campaign is performing as best as possible.
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Publish Content Regularly
Known as the platform with the longest content lifespan, LinkedIn doesn’t necessarily need content posted too regularly. However, it does require a consistent schedule for optimum effect.
Whether you publish content every day or once a week, you need to remain consistent so that your network can learn when to expect to see your posts. This helps to build trust with your audience and establish yourself as a thought-leader in your field.
What’s more, if you commit to a schedule, automation tools can calculate the best time to share content for optimum engagement.
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Participate in LinkedIn Groups
Groups on LinkedIn offer vast networking opportunities for business owners. They allow you to connect with other like-minded professionals and participate in thought-provoking discussions to further improve brand awareness.
Alternatively, you can create your own LinkedIn group. This is a great way to establish yourself as an authentic voice in your industry and grow an engaged community. On that note, owning a group makes communicating with your audience even easier as you can send messages to members as well as share your business page’s content directly.
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Optimise Your LinkedIn Profile
Blog writing isn’t the only method used to improve your search engine optimisation (SEO) value. By adding relevant keywords in your profile, you can be discovered by more people.
It’s also important to use a professional and eye-catching profile picture to help you stand out amongst the crowd. The banner image should also be updated with a high-quality design that showcases your brand’s personality and aligns with your branding guidelines for consistency across marketing platforms.
LinkedIn Marketing Strategy
When carrying out marketing on LinkedIn, you want to avoid coming across salesy as much as possible. An obvious hard sale can even be off-putting for some people. This is why it’s crucial to work alongside a specialist LinkedIn marketing agency to ensure the tone is just right and help you see the results that you deserve.
LinkedIn’s audience is completely different in comparison to other social media channels. With this in mind, it’s important to adapt your marketing strategy to communicate with your audience appropriately. You need to research your target market and carefully tailor your message to attract your customers and inspire curiosity around your brand. If you can help people to solve their problems and offer valuable insights, you’re off to a good start!
Contact Us
Keen to get your social media strategy up to scratch ready for the New Year? We’re here to lend a helping hand! For help with marketing on LinkedIn, get in touch with our social media experts today by clicking here.