When it comes to digital media marketing, there is a lot to keep on top of. It’s for this reason that so many brands employ the help of an expert marketing agency, like VerriBerri. One of the most important things to regularly monitor, however, is your results. On social media platforms, this is made easy with their inbuilt insight tools. This being said, what do each of these metrics actually mean?
Understanding Facebook Analytics
One of the biggest benefits of social media marketing is its measurability. Every platform is different, however, and shows you different metrics. In today’s blog, we’ll cover the main stats to look at on Facebook and what they mean…
Post Reach
‘Post Reach’ refers to the number of unique users who see each of your posts. Of course, you want this number to keep increasing month on month. The higher this figure, the more visible your brand is.
Post Impressions
‘Post Impressions’ are a little trickier to get your head around than ‘Post Reach’. An impression counts the total number of times the post is seen, even if it is seen by the same user more than once. For example, if one follower sees your post three times and another user sees it twice, the total impressions would be five.
Post Engagement
‘Post Engagement’ refers to the number of times users have interacted with your post. An ‘engagement’ can be a share, like, comment, or reaction. Engagements are important, as the more you get, the more Facebook will recommend your page to other users.
New Page Likes & Follows
As you can probably imagine, ‘New Page Likes’ and ‘New Page Followers’ refers to any new Facebook accounts who have liked or followed your page within the time frame you are looking at your insights for.
Why Is It Important to Check My Analytics?
Facebook metrics are an incredibly helpful tool and ultimately, will help you to market your brand better. Regularly keeping track of your analytics will help you to understand the kinds of content that your followers like to see. This can be gauged by how well each post performs in terms of engagement. From here, you are then able to make more content in a similar style.
One drawback for Facebook insights in particular is that, unlike Instagram, they don’t tell you when your followers are most active on the platform. If you’re not well versed in digital media marketing, this can make it tricky to identify the best times to post which will likely affect the reach of your page. If you’re struggling, it might be time to bring in a specialist social media agency.
Understanding Your Audience
Within your Facebook analytics, you can also learn a lot about your audience. The insights page gives you a clear and detailed breakdown of where the bulk of your followers are located geographically, as well as their sex and age.
Understanding your demographic is vital for future marketing campaigns and will ultimately help you to streamline your efforts. A key mistake that many brands make is trying to speak to everyone with their social media content. Instead, where possible, it is best to address specific segments of your audience and their common pain points.
Working With a Specialist Agency
Feeling a little overwhelmed? Digital media marketing is no easy feat, especially if this isn’t your area of specialism. This process takes patience, determination, and creativity. What’s more, consistency is key. There’s no point in sharing one post a month on your social media. For optimum results, we recommend touching base with your audience at least three times a week.
If you’re struggling to keep up, the team here at VerriBerri are here to help. Sceptical about outsourcing? Here are 4 reasons you should work with our team on your marketing…
-
Proven Track Record
Operating within the marketing landscape since 2009, our team have nearly 15 years of experience under our belts. What’s more, we have also worked with a plethora of brands across the globe. We’re proud of the projects we have been a part of and have built a brilliant track record. (References available on request.)
-
Affordability
We’re big believers that digital media marketing doesn’t need to cost the earth. Whilst there are management costs involved in working with us, our pricing is affordable and competitive. Get in touch today for a free, no-obligation quote!
-
Passion and Transparency
Our team are passionate about what they do, which we believe to be one of our most important qualities. We’ll take our time to really understand your marketing requirements, brand ethos, and vision. What’s more, we’re also incredibly transparent. Afterall, we see all of our clients as long-term partnerships.
-
Turn-Key Solution
At VerriBerri, we cover every aspect of marketing from social media, search marketing, and PR, right the way through to graphic design, influencer marketing, and event management. This means that, should you need us to, we can provide a turn-key solution.
Contact Us
Keen to know more about any of our digital media marketing services? For more information, give us a call on 01376 386 850 to be put through to one of our specialists. Alternatively, you can also email us by clicking here!