It’s hard to imagine a life without social media nowadays. From checking in with friends to watching funny TikTok videos, it has become ingrained in our daily lives. With over 57 million users in the UK alone, it’s no wonder so many businesses are collaborating with a professional social media marketing agency to take their brand to the next level.
Now, you may be wondering; can’t I just manage my own social media? Yes, you can. It does, however, take a lot of time and dedication to grow your business across social media platforms. This is why an increasing number of business owners are opting to lift the burden of this task off their own shoulders by partnering with the creative experts at VerriBerri.
What is Social Media Marketing?
This form of digital marketing uses various social media channels to connect with your audience. The platform you use, however, is very much dependent on your operation and what you’re looking to achieve. If you’re looking to target corporate businesses, for example, then your best option would be LinkedIn as this is ideal for professional networking. On the other hand, if you offer a product for the general public, then Instagram or Facebook may be your preferred route.
One of the main reasons businesses invest in social media is due to its expansive reach. After all, with at least 85% of the UK population being social media users, this is not something that you want to be missing out on! Just imagine how vast the potential is when it comes to raising awareness and gaining exposure for brands across the UK, let alone the world! As a specialist social media marketing agency, we have supported a plethora of businesses in building their online presence.
Benefits of Social Media Marketing
Social media is one of the most fruitful marketing tools in today’s digital age. Here are some of the benefits that social media marketing can provide for any business:
- Increased website traffic – the links in your bio and captions can help to drive customers towards your website and convert visitors into customers. In addition, your social media can also help to boost your search engine optimisation (SEO)
- Conversions – with features such as direct messaging and call-to-action (CTA) buttons, you can generate conversions on social media platforms themselves.
- Increased brand awareness – social media allows you to develop your identity across a vast reach, meaning more people will recognise your name as you improve your brand awareness and grow your reputation.
- Strengthened relationships – the direct lines of communication through your social media network allows you to build relationships and connect with your audience.
- Trust in your brand – your social media profile and active engagement practices can help people to familiarise with your business and trust in your products.
VerriBerri’s Top Tips
Here at our social media marketing agency, we’re dedicated to helping you grow your social media channels for long-term business growth. That’s why we have put together some of our top tips to help your brand’s social media strategy succeed…
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Research Your Target Audience
Understanding who you’re trying to communicate with is essential when it comes to social media marketing. Once you know who your target audience is, you can develop customer personas to tailor your content and develop your brand voice to ensure you’re meeting their wants and needs.
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Use KPIs and Realistic Goals
Every marketing effort should be underpinned by a strategy based on realistic targets and objectives. What’s more, these should be linked with measurable data in the form of key performance indicators (KPIs). For example, your goal may be to increase brand awareness or drive community engagement; but how do you measure these? Awareness could be quantified through your number of impressions and followers, whereas engagement could be measured by the number of interactions and comments that your posts are receiving.
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Engage with your Community
Unlike traditional forms of marketing, social media is a two-way street. It involves speaking with your community on a regular basis to build your relationship with your audience and develop customer loyalty. This may include responding to comments, answering messages, and engaging with other like-minded content creators to grow your following.
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Monitor your Competition
Knowing how your competitors are performing and what they’re doing is incredibly valuable information as you develop your own social media campaign. It helps to learn from both their successes and mistakes and you can use this to shape your upcoming marketing materials.
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Schedule Content in Advance
Creating powerful social media content requires careful planning. You should write your posts in advance to ensure they’re of the best quality and that your messaging is consistent across all platforms. It’s a much more effective use of your time. Furthermore, scheduling platforms can gather insights to determine the best time to post your content based on your audience’s activity. If you’re after a little bit of advice on when to post, our social media marketing agency can help!
What About Social Advertising?
If you’re looking for quick results, then it may be worth running social media ads alongside your organic posts. Over the years, we have seen countless brands succeed with paid advertising techniques. Providing that they’re set-up and optimised correctly, adverts can provide a hefty ROI.
Social media ads can be tricky to wrap your head around, especially if you’re looking to optimise them for the best possible return. When you collaborate with us, we can help you create, design, and effectively target your ads to ensure you’re reaching not only the most people, but also those who are most relevant to your business.
Contact Us
If you think your brand could benefit from the support of a specialist social media marketing agency, then get in touch with us today! Here at VerriBerri, our experts are always happy to lend a helping hand. Give us a call on 01376 386850 or click here to send us a message directly. We look forward to hearing from you!