To be a successful streetwear brand, you need to be distinctive. With a plethora of other businesses specialising in this fashion niche, however, climbing to the forefront of your industry is easier said than done. It’s for this reason that marketing for streetwear brands is so essential.
Understanding Your Audience
When it comes to building any marketing strategy, your first point of call should always be identifying who your target audience is. This way, you’re able to develop tailored content that attracts people who are more likely to be interested in what you’re offering, thus converting into customers.
Here at VerriBerri, we have worked with many fashion brands over the years. As such, we have a deep understanding of the industry and how to communicate with your customers most effectively. For streetwear brands, the customer base tends to be aged 25 and under, meaning social media marketing is about to become your best friend.
Social Media Marketing
There aren’t many young people around nowadays who don’t have the social media bug in one way, shape, or form. Social media marketing for streetwear brands is an indispensable tool and it’s one of the best ways to showcase your true personality and encourage customer retention.
The above being said, it needs to be done right if you’re going to see any kind of return. Some business owners may want to attempt their own social media campaign. What they don’t see, however, is the time, dedication, and knowledge that’s required to grow your business on social media platforms. This is why we’re here to alleviate some pressure and take over the reins when it comes to building your online presence.
The Benefits of Social Media Marketing
There’s no doubt about it, social media marketing can be extremely valuable for any business in the fashion industry. Here are a few reasons why streetwear brands need to use social platforms as part of their strategy:
- Increased trust. With scams on the rise, it’s important to consumers that they can trust a brand before making a purchase. This is especially true if the business doesn’t have a physical presence on the Highstreet. Research shows that having a consistent, organic social media presence can improve levels of consumer trust. Considering that over 54% of social browsers check company social media accounts before purchasing, this is not something that you want to be missing out on.
- Improved customer service. Social media marketing for streetwear brands offers a direct line of communication with your target audience in real-time. Utilising these platforms for customer service is a great way to ensure your customers feel heard, building an online community and encouraging retention.
- Boosted website traffic. Ideally, your social media content should include a link that directs your audience towards your website. By sharing high-quality content and blog posts from your website across your social media platforms, you can easily attract readers and be seen as a thought-leader within your industry.
Instagram and TikTok
Considering that your target audience generally consists of the younger generation, Instagram and TikTok are key. From high-quality images and videos of your clothing to user generated content, social media is a great way to develop your brand awareness and connect with your target audience.
Leverage Social Media Ads
If you’re looking for speedy results, then it’s probably worth investing in social media advertising alongside your organic campaigns. Ads can generate an impressive return on investment (ROI) and provide a streamlined way to reach your audience, providing that they’ve been set-up correctly of course.
Influencer Collaborations
Working alongside your social media campaign, influencer marketing can be a brilliant way to instil trust in your business and reach a wider audience. This involves using individuals with large followings and high levels of influence over their audience to promote your brand and make an impact on people’s purchasing decisions.
It’s crucial to work with an influencer that aligns with your brand’s style and values to make the most impact. You don’t want your collaboration posts to look out of place from their usual content. Their followers trust their word and recommendations, so you want your partnership to feel organic to receive the best return.
Benefits of Influencer Marketing
Influencers are an essential aspect of marketing for streetwear brands. From generating new leads to quickly expanding your digital presence, there are many benefits to using this technique.
- Credibility – influencers have already built relationships with their fans, meaning they have a loyal ‘fan’ base. People trust their content and recommendations, so you will gain attention quickly if they decide to endorse your brand.
- Brand awareness – this marketing tool can allow you to reach new corners of the market.
- High ROI – did you know that influencer marketing has the second highest ROI compared to any other social media marketing method?
Improving Your Website
More and more people are buying their clothing online nowadays, meaning your website needs to be in tip top condition to stand out against your competition. It’s the face of your brand and it’s often the place where people make their final purchasing decisions.
Search engine optimisation (SEO) is the process of improving the quality of your website. In doing so, you’re able to rank higher on the search engine results page (SERP). By aligning your website with Google’s algorithm, you’re able to direct quality traffic towards your website, improve your online visibility, and convert clicks into sales.
Contact VerriBerri
Are you looking to generate a buzz around your fashion brand? With such high competition out there, marketing for streetwear brands is essential to stand out from the crowd. Get in touch with VerriBerri today for specialist guidance and support to help take your business to the next level. Call us on 01376 386850 or click here to fill out our contact form directly.