If this unusual summer weather has taught us anything, it’s that we need to start taking better care of the world we live in. We’re all trying to do our bit to protect the planet, from recycling right through to cycle to work schemes. There comes a time, however, where more needs to be done. As such, many people are now opting to have solar panels fitted on their homes. Despite demand skyrocketing, it’s not enough to simply sit back and let customers come to you. If you don’t want to be left behind, marketing for solar panels is a must-have.
Where to start
Good news! There is a lot of scope when it comes to marketing for solar panels and plenty of different techniques to implement. This does mean, however, that the process of refining your requirements can be a little overwhelming.
As a CEO, it often feels natural to keep piling on the work until there simply is no more hours left in the day. This being said, you will reach a point where you just can’t do it all. Not only will this end in you being overworked, but it will also likely mean lacklustre results too. If marketing isn’t quite your forte, it pays to outsource this to a professional team like VerriBerri. From here, we can then provide a tailored strategy for your marketing.
Search engine optimisation
When looking for someone to fit solar panels on your home, the first place you’ll probably look for providers is the internet. Search engines like Google have done a great job in refining information and ensuring its users are able to quickly find exactly what they’re looking for. As such, we rarely venture further than the top few results when searching for things online. For brands who don’t rank very highly, this means that visibility (and rate of sales) is severely stunted.
If you’re struggling to reach people with your website, not all is lost. SEO is a marketing solution used by brands to boost their visibility on Google. Despite being a very technical area of organic promotion, with the right team behind you, this technique can be very lucrative.
For those of you who aren’t familiar with SEO, this process involves modifying your current website in-line with Googles algorithm and requirements. When done well, you’ll quickly become more favourable and will start seeing improvements in your positioning under relevant search terms. There are, however, lots of different things to consider and keeping up with consistent algorithm changes can be tricky. As such, we would aways recommend working with an SEO specialist.
Google ads
Whilst SEO is an incredibly useful marketing technique, it takes time (around 3 months) and consistency before you will start seeing results. Whilst search engine optimisation is a great long-term strategy, sometimes you need a quick, initial boost. That’s where PPC comes in.
Pay per click (PPC), also known as Google Ads, is an easy and effective way for brands to quickly improve their website visibility. Getting to work almost instantly, a strong PPC campaign, when implemented correctly, will see a sharp increase in your website visitors. This technique works by targeting specific individuals who are searching for your services. Providing your website content and user journey is then strong enough, these clicks will convert to enquiries and so on.
Social media marketing
If an individual hasn’t found you through word of mouth or a Google search, it’s likely they’ve stumbled across your social media pages. When it comes to marketing for solar panels in particular, Instagram and Facebook are going to be your main port of call. These platforms share a similar audience and will ensure you’re reaching the right people.
Our team will work with you to create content and produce posts that are in keeping with your brand ethos. Moreover, we’ll also work to identify and address particular pain points throughout your content. Afterall, if you’re speaking to everyone, you’re speaking to no one
In addition to sharing original content from yourselves, our team also have a design department on hand who can produce eye-catching graphics to share on your grid. This is a great way to present easily digestible content, in a way that resonates with your audience.
Social media advertising
Similar to SEO, your organic social media presence can take time to build. If you’re in need of quick results, however, it’s worth exploring the idea of adding social media adverts to your strategy.
Social media adverts can be carefully targeted to specific demographics. When implemented correctly, this will rapidly increase your rate of enquiries. Moreover, this will contribute to overall brand familiarity and visibility. With around 57.10 million social media users in the UK, this avenue just simply cannot be overlooked.
Why choose VerriBerri?
Here at VerriBerri, we have extensive experience helping brands within the construction sector. From bricklayers and electricians to architecture and surveying, we have an in-depth understanding of your target demographic and how to reach them.
In addition to our 14 years of industry experience, VerriBerri is also a full-service agency. This means that you’re able to take a turn-key approach as opposed to liaising between multiple providers. Think of us as a one-stop-shop for all of your marketing needs. Our construction marketing agency has specialist departments covering the following areas:
- Search engine optimisation (SEO)
- Google Ads (PPC)
- Social media marketing
- Social media advertising
- Public relations (PR)
- Crisis management
- Graphic design and branding
- Event planning and management
Contact us
To speak to one of our specialists about marketing for solar panels and how we can help you expand your reach, get in touch! Click here to fill out our contact form, or give us a call directly on 01376 386 850.