Whilst organic marketing techniques have their benefits, many of our clients are finding non-organic methods incredibly lucrative and worthwhile. Our PPC and paid advertising agency can help you achieve success and get you the return that you deserve!
Markets are becoming increasingly competitive, meaning standing out against your competitors can be difficult. No matter if you’re a start-up or well-established business, sometimes it can feel impossible to make some noise. Since this is the reality of today’s markets, your business must adapt and embrace change.
What is PPC?
Despite 45% of small businesses using some form of internet advertising, pay-per-click (PPC) is a technique that still eludes many of us. PPC is a form of paid advertising that allows your website to rank higher on the search engine results page (SERP) using Google ads. It allows you to use keywords to target specific audiences with the aim to direct quality leads towards your website, whilst only incurring costs when people click on your advert.
What are the Benefits of PPC?
PPC is a unique method that combines marketing and advertising. As a specialist PPC and paid advertising agency, we are responsible for encouraging improved levels of website traffic and driving business growth.
If you’re willing to invest in this form of marketing, then PPC can provide a plethora of benefits. These include:
- Improved website traffic and visibility.
- Targeting your audience through specific keywords.
- Quicker results compared to organic marketing techniques.
- Reaching new corners of your market.
- Measurable lead generation through campaign tracking on your website.
- Driving interest around your brand.
- Greater credibility and boosted authority in your market.
Search and Display Ads
PPC uses two types of ads: search and display. Search ads are displayed on the SERP and are found by those actively searching for a specific keyword or phrase. On the other hand, display ads are found on the sides of relevant web pages and allow people to take advantage of the loyal audiences of these sites.
The main difference between these ads is that display ads offer a ‘push’ approach, whereas search ads offer a ‘pull’ method. In other words, display ads are shown because they were targeted after browsing Google, whereas search ads are for people who are already looking for services or products similar to yours.
At our professional PPC and paid advertising agency, we utilise a keyword professional tool to determine your search volume. If your brand has a high level of search volume, then it would be good to start with a search campaign. If your speciality is quite niche, however, then you might benefit from creating display ads to help build more awareness first.
What is Paid Advertising?
Paid advertising across social media platforms is used to share content with specific target audiences. The paid content appears in user feeds similarly to organic posts, but they will include the ‘sponsored’ label. The ad will be pushed towards those who fit within your target demographic and who are searching for related services.
It’s important to remember that every social platform is different, so every paid ad should also differ! For example, Instagram is more focused on B2C and visual content, whereas LinkedIn is ideal for B2B as it’s the best platform for professional networking. At our social media marketing agency, we offer ads across all social platforms and provide tailored advice so your business can see the best possible results.
What are the Benefits of Paid Advertising?
Whilst there are lots of advantages to creating both organic and paid social media content, we would strongly recommend using both methods. It’s guaranteed that a dual approach will achieve the strongest results. Using social ads alone, however, will allow you to…
- Target a niche audience to contribute to a higher conversion rate.
- Build brand familiarity and stand out from the crowd.
- Generate a high and measurable return on investment (ROI).
- Reach a wider audience and increase your exposure.
- Grow presence within your industry.
Identify your Business Goals
As with everything in marketing, you need to have goals in mind prior to starting your campaign. Who are you trying to reach? What are you trying to achieve? Different audiences and goals will require different ad types as well as platforms.
If you want to build brand awareness, then you will need to share your services with more people. This can be measured on Google ads by the number of impressions and clicks – how many people have seen your ad and how many want to find out more, respectively. In comparison, you may want to see more leads. This tends to be measured in terms of conversions – how many people contacted you or made a purchase.
It’s crucial to understand and research who your audience is to create the most effective paid ads. At our PPC and paid marketing agency, we can then build optimised ads for your business, helping you achieve the best possible ROI.
Strengthen your Marketing Strategy with SEO
In addition to using PPC and paid advertising, you can also improve the performance of your website using search engine optimisation (SEO). SEO is the process of aligning and optimising your website to meet search engine algorithms. It’s a form of digital marketing that improves your website ranking on the SERP and boosts your brand awareness.
We would strongly recommend using a professional SEO agency to optimise your website – it can be more technical and time consuming than you might initially expect! The process usually involves regularly creating blog posts and website landing pages that include targeted keywords. Providing these meet algorithm expectations, this can give your website health a significant boost and generate more traffic.
Contact Us
Looking to boost your websites footfall and generate more leads? Our paid ads team can help you get the conversions that you deserve. What’s more, our experts have over a decade of experience within the marketing world, so you can be rest assured that your business is in safe hands with us.
If you’re interested in working with our PPC and paid advertising agency, get in touch with today! You can call us on 01376 386850 or click here to speak with the team.