There is no shortage of different ways in which you can positively portray your brand to your target audience. Social media and SEO, for example, are effective pathways for reaching them online. If you want a more personal, 1-2-1 approach, however, you might want to consider marketing for events. Hosting get togethers can have a profound impact on how your brand is perceived by your customers. They help develop your relationship through personalised communication, whilst also providing the opportunity to speak with potential customers directly. It’s a highly valuable strategy for most kinds of businesses, but is it right for you?
What is marketing for events?
Event marketing does as it says on the tin. It’s an area of marketing that utilises events or experiences to promote a brand, product, or service. These events can take place both in-person or virtually, and brands can either host, exhibitor, sponsor, or participate in them.
What types of events are there?
Hundreds. An event can be whatever you make of it. Perhaps you’re interested in holding a seminar to educate your audience about some new technology. Maybe you want to host a conference or seminar. You could even have a pop-up shop or launch party for your brand. With event marketing, the opportunities are endless.
Business to business (B2B)
B2B events involve networking amongst professionals and other businesses. Typically, the businesses or people attending these events will share a common denominator. This could include operating in the same industry or working in the same profession. Common examples of B2B events include:
- Conferences
- Seminars
- Workshops
- Networking Events
- Product Launch Events
- Award Evenings
- Trade Shows
- VIP Dinners
Business to consumer (B2C)
B2C events, on the other hand, are focused on reaching ordinary customers as opposed to industry professionals. The idea of a B2C event is to create a memorable experience of your brand for your target audience. You want to encourage customers to interact and engage with you, create a positive brand perception, and of course, drive sales and interest in your business. Common examples of B2C events include:
- Road Shows
- Pop-Up Stores
- Community Meetups
- In-Store Events
- Product Giveaways
At VerriBerri, we have extensive experience managing both B2C and B2B marketing for events. If this is something you feel you could use some help with, let us know!
How can we help prepare for your event?
As you’re probably already aware, hosting an event isn’t a quick process. With so many different factors and time scales to keep on top of, it often feels impossible. Not for us!
Establishing the right direction
Without a clear direction and plan to follow, you’re only setting your event up for failure. Not only this, but it could also spell disaster for your brand itself! First, define what it is you hope to accomplish with your event. Do you want your focus to be on gaining new clients and customers, networking, or the sharing of information? Once we understand this, we can then determine the best kind of event for your objectives.
Select the right venue
This is one of the most important aspects of marketing for events. After all, it will likely be many people’s first impression of your brand – and you want to make a strong one! With this in mind, you need to ensure your venue resonates with the desired event. Hosting a product launch in a bar? Maybe not. Be sure to consider your budget, as well as the venue’s location. You’ll have a much higher turnout in London or Manchester than a rural village!
Decide on your audience
If you want your event to be successful, establishing a well-thought-out guest list is crucial. For B2C brands, this may be relatively straightforward. Invite your target audience, as well as a few influencers and journalists to cover the event. For B2B companies, on the other hand, this is where things can get a little more complicated. At VerriBerri, we have an extensive portfolio of industry professionals ready and raring to go. Whatever direction you want to take your event, we can help you develop the perfect guest list.
Plan the logistics of the day
With any event, the smallest details matter. Even if you have a strong plan in place, it’s the execution that really counts. Everything must be perfect and there is no shortage of tasks you need to get done. These could include contacting all the necessary event specialists, booking speakers, inviting guests, getting word out to your target audience, to even things as small as ensuring the table decoration and seating arrangements are up to scratch. If you want to have a successful event, each factor is just as important as the next. As you’d expect, however, keeping on top of everything is a job in and of itself, so why not let VerriBerri help!
Sit back and enjoy it!
When working with an event management agency like VerriBerri, we can lift all of the weight off your shoulders. With so much on your plate already, the last thing you want is the stress of planning a product launch. By handing over the reins to us, you can really emerse yourself and enjoy the event. Trust us, with over 14 years of multi-award-winning experience, you’re in safe hands with us!
What separates us from the rest?
If you want your event to be a success, simply hosting it isn’t enough. You’ll need to post about it on social media, send our press releases, collaborate with influencers, and many other aspects. But what’s the likelihood that your usual event management agency will specialise in each of these areas? With VerriBerri, however, that’s not the case. We can offer a whole host of multi-award-winning marketing services, including:
- Social Media Marketing
- Search Engine Marketing (SEO & PPC)
- Influencer Marketing
- Graphic Design
- Public Relations
- Content Marketing
- Branding and Strategy
Contact us
Regardless of the type of event you’re looking to host, or the direction you want to take it, we can help! For more information about our marketing for events services, get in touch! To reach our specialist team, call us today on 01376 386 850. Alternatively, click here to fill out our contact form.