It’s no secret that the tech industry is wildly oversaturated. With this in mind, both new and existing brands within this space must work doubly as hard if they want to be successful. Marketing for tech brands is a must-have, allowing these businesses to build a brighter, stabler future.
Marketing as a B2B Business
As a tech brand, it’s expected of you to keep up to speed with both industry and market trends. As such, sticking to traditional advertising techniques just isn’t going to cut it. Instead, you need to be investing in a modern strategy, along with specialists in marketing for tech brands.
Looking to target other businesses with your products/services? The best way to build connections is through LinkedIn. This platform is the best place for brands to network with one another, build relationships and spread their message. Without it, many B2B organisations would struggle.
Additionally, SEO and PPC are a must-have. It never looks good to Google a brand and find that they don’t dominate the results. This will do nothing but tarnish the reputation you’ve worked so hard to build and as such, these techniques should be a focal point within your strategy.
Marketing as a B2C Business
If you’re targeting individual consumers, your main focus should be on SEO and PPC. These techniques improve your visibility on Google, helping you to stand out against the competition. In other words, they will play a vital role in the success of your organisation.
Additionally, you should also focus your efforts on social media platforms such as Facebook. Instagram may also be useful, depending on what it is that you have to offer. Organic posting should go hand in hand with ads, where possible. It pays to take a dual approach where budget allows, enabling you to reach every corner of your market.
Obviously, the suggestions made above for both B2B and B2C businesses is surface level advice. For a more tailored plan, we would always recommend reaching out to our experts.
How Will Marketing Help Elevate My Brand?
We all know that the main aim of marketing is to get your brand in front of the right people. Visibility can be tricky in an industry as saturated as this one, so this is by far the biggest benefit. The advantages don’t end here, however.
Credibility, trust, and authority are all improved when a company decides to create and implement a comprehensive marketing strategy. Techniques such as social media and PR all allow you to showcase your personality. Meanwhile, dominating Google via SEO and targeted ads will help your name become more recognised, appreciated, and trusted.
As we touched on earlier, marketing for tech brands can help organisations to build the foundations for a strong future. Today, people like to feel closer to the brands they choose to support. Additionally, they’re more likely to remain loyal if they feel they are valued. A good marketing campaign should address the pain points of your target audience, helping them to feel heard and stay loyal. Repeat purchase is more important now than ever before, especially with the cost-of-living crisis having such an impact on our buying habits.
Last but by no means least, a strong strategy, when implemented correctly, will also build your brand image. A business is nothing without a good reputation, especially when it comes to technology. The last thing a consumer is going to do is spend £700 on a new laptop without doing any background research. They’re going to want to know everything about who they’re buying from. Unless, of course, you’re one of the industry giant retailers, like Apple or Currys. The same can be applied across the whole tech industry, no matter what you sell. When people are spending lots of money, they’re going to do their due diligence. And if you want them to support you, you need to focus on your brand image.
Who Are VerriBerri?
If this is the first time you’ve landed on our site, by now, you’re probably wondering who we are and why we’re talking about marketing for tech brands. Well, if it wasn’t already obvious, VerriBerri are a fully integrated marketing agency. What’s more, we’re multi-award-winning and operate across the globe!
Putting transparency above all else, the VerriBerri team work with our clients to really understand their needs. From here, we collaborate with one another to build bespoke, tailored, and impactful campaigns that are bound to get you seen and heard.
Our growing agency is home to a number of different departments, with specialists covering the following marketing areas:
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media
- Influencer marketing
- Public relations (PR)
- Crisis management
- Graphic design
Whether you’re a start-up or multinational conglomerate, we have packages to suit businesses both big and small. What’s more, we’ll tailor our approach to meet your individual goals and aspirations.
Contact Us
If we’re being honest, handling your own marketing is a full-time job. As a CEO, it might feel natural for you to continue piling up your list of daily to-dos. If you want to be consistent, however, you’re likely going to need some help.
Keen to know more about your options when it comes to marketing for tech brands? For tailored advice and a no-obligation proposal, get in touch with our business development team today. You can reach us directly by calling us on 01376 386 850 or by clicking here and filling in our contact form.