When it comes to corporate marketing, working with a team you can trust is vital. Afterall, you’re essentially placing the future success of your brand in their hands. With this in mind, you shouldn’t be too quick to onboard lots of new team members. Instead, you should choose an integrated agency who have direct experience in your niche. Moreover, that understand your mission, vision, and ethos.
Based just outside of London, VerriBerri are a growing team of corporate marketing experts. Having worked with hundreds of different brands in our time, we’ve mastered the art of adapting our approach to suit individual business needs. No matter how big or small a client may be, we give every project our all. Getting to know your organisation and building a tailored plan to help you succeed is our ultimate goal.
Knowing your goals
Before beginning any marketing activity, it’s important to lay good foundations for your future campaigns. Ideally, a comprehensive strategy will be put together. This can either be carried out by yourselves or through our strategy building service. This is essentially a live document that details all of your plans and the rationale behind them. When done properly, this should explore a plethora of different things. For example, how your efforts will develop over time, how you will allocate your budget, the aims you have, and detailed competitor analysis, among other areas.
If you don’t have time or the budget to piece together a strategy, such as in the case of reactive marketing, the main thing you absolutely MUST do is establish goals. Not only does this ensure your team are all on the same page, but it also allows you to plan, target, and optimise your campaigns for maximum efficiency. Once your objectives have been established, you can then develop a route forward.
There are two main objectives that brands who approach us often have…
Driving sales
The majority of brands who come to us seeking help with their corporate marketing are purely looking to drive sales. Afterall, you’re not in business just to make friends. You’re there to make money. Despite being less pushy than traditional advertising, digital marketing still does a terrific job at encouraging purchases. As such, it shouldn’t be overlooked.
If this is your end goal, your marketing is likely going to be focussed on SEO, PPC, and social ads. These three approaches are the fastest and most effective ways to drive enquiries for you to then convert into new clients. Ideally, search engine optimisation should be your main focus as this provides a consistent and long-term result. Social ads and pay per click can then be brought in to bolster your strategy and give you an initial push.
Of course, these are just generalised suggestions, and your strategy may well be very different from that of the next corporate company. For more tailored support, however, we recommend reaching out to our specialists.
Building reputation
When it comes to being a successful business, reputation is everything. It’s for this reason that brands often look to take a different approach with their marketing, targeted at building awareness and credibility rather than just driving sales. Of course, these campaigns will still inadvertently boost your revenue. However, in this case, this isn’t your sole or main objective.
Social media and PR are the best two avenues if reputation and brand awareness are at the forefront of your corporate marketing strategy. These techniques help businesses to showcase their personality and expertise. When you’re a B2B company, credibility is a must-have. When you work with the VerriBerri team, we’ll help you to shine a spotlight on your skills.
Networking through LinkedIn
Something that many B2B organisations overlook is LinkedIn and its networking capabilities. This social media platform does more than just allowing you to showcase your expertise. It offers businesses a vital lifeline to connect with potential customers and develop relationships.
Networking on LinkedIn is one of the most important corporate marketing tactics to implement as a B2B company. It’s not enough to just share the odd post. Additionally, you also need to be commenting on relevant content, making new connections, and sparking conversations. This will open doors for your organisation, as well as bring in new clients. In other words, it’ll make you money without you having to pay out for a thing!
How we can help
Our agency is focussed on helping brands to make some noise, allowing them to grow efficiently. No matter what stage your business is at in the lifecycle model, we can help you to generate awareness, exposure, and sales.
Starting from scratch with your branding or in need of a refresh? Developing brand images is what our graphic designers do best! From coming up with a compelling company name, to building branding guidelines to establish familiarity, we’ll help you to effectively portray your professionalism. What’s more, we can also help you to create branded marketing materials should you need them.
In addition to graphic design, our team can also help you to implement the following…
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media management
- Social media advertising
- Influencer marketing
- Public relations (PR)
- Crisis management
- Event planning
Contact our corporate marketing experts today!
Want to know more about our processes and working with the VerriBerri team? We’d love to know more about your organisation and how we can help you reach your goals! Whether you’re looking to increase your client base, establish a better image, or a mix of both, we’re here to help! Contact our specialists today by clicking here.