Instagram opens doors for businesses, with multiple ways for you to market your brand on this platform. This being said, so many people underestimate the power of social media and often disregard this technique from their strategy. In actual fact, this outlet can bring a great deal of value to those who are willing to invest their time in it. And for those of you who already feel as though they are being stretched too thinly, you can always enlist the help of an Instagram agency!
What is an Instagram Marketing Agency?
Put simply, an Instagram agency helps brands with their social media marketing. They may post on a business’s behalf or offer their assistance on a consultancy basis. In doing so, they are able to actively boost your online presence and following, aiding your brand with its growth.
Running a social media channel goes far beyond throwing up a quick static photo here and there. This takes creativity, expertise, and dedication. Instagram allows users to share content in a variety of mediums, be it an image, branded graphic, a story, or a Reel. This content takes time to make, optimise, and upload. What’s more, it’s important that time is also focussed on engaging with your community if you want to grow your following. When you work with us, we’ll do all of this and more!
How Can Instagram Benefit My Business?
Every marketing avenue is lucrative when used in the right way and by the right brands. This being said, social media is particularly fruitful, especially given how much time many of us spend on these sites each day. Below, our Instagram agency has listed some of the main benefits…
Measurable
Social media is easily one of the most measurable marketing techniques, and Instagram is no exception. Their in-built analytics tool allows businesses to have an insight into their account’s performance, giving them the opportunity to finetune their approach. The analytics feature teaches brands who their audience is and what they like to see from you. From here, you can then build more tailored campaigns to boost ROI.
Reputation & Credibility
Instagram (and other social media platforms) allow brands to showcase their personality and characteristics. What’s more, it also enables them to position themselves as an expert in their field too. This is something every business needs to make a priority, especially given how oversaturated many markets now are. Standing out from the crowd will play a vital part in your long-term stability, growth and survival.
Sales & Visibility
It’s estimated that the UK alone contains over 28.75 million Instagram users. When you look at this on a global scale, this figure climbs as high as 1 billion. As you can imagine, this social media outlet offers brands a pedestal and the opportunity to climb to the forefront of their industry. The more you post, the more people are likely to be exposed to your business. Providing you or your external Instagram agency are doing a good and consistent job, this should quickly begin converting to sales.
Organic Posting
The main form of marketing on social media is done through organic posting. There are a plethora of things businesses can share with their followers online. For example, new product launches, teasers, behind the scenes videos, meet the team photos; the list goes on.
Organic posting is one of the easiest ways to develop your brands reputation as it allows you to showcase your personality. In recent years, people have grown more conscious of the brands they are supporting. As such, its important they are able to feel connected with you. Instagram offers the perfect platform to do just this.
Here at VerriBerri, our team have extensive experience working with brands across a vast range of industries. As such our social media department are well geared to write about any topic, capturing your tone of voice and ethos.
Instagram Ads
For those of you looking to give your profile and business an extra push, you may want to consider running an Instagram ad campaign. This will help you to further the reach of your brand, providing even more of a ROI from this platform. This kind of campaign is quick to produce results, although it is always advised that you continue to post organically alongside this. It never looks good for someone to click through an advert onto your profile, only to find you’re no longer active.
Understanding the ad creation process is no easy feat. In fact, this can actually be quite time consuming if you don’t know your way around the platform. If you’re unsure of how to correctly set up ads, our Instagram agency are here to help!
Influencer Marketing
In addition to Instagram ads and organic posting, this platform is also a great space for influencer marketing. Although not suitable for every industry and niche, if targeted carefully where applicable, this technique can provide amazing opportunities for brand development and increased income.
Not sure where to start with your influencer strategy? Our team can help you find creators who are well aligned with your ethos and target demographic. From here, we’ll invite them to work with your brand on either a gifted or paid basis (decided by you.) We’ll also manage the entire process from start to finish, ensuring that posting requirements are met on time.
Contact Us
Keen to know more about working with our Instagram agency? To speak to a member of our business development team, get in touch by clicking here, call us on 01376 386 850 or message us on Instagram!