Almost everyone is on social media. For some of us, we’re spending our time scrolling through Instagram or aspiring to become TikTok famous. For others, it’s networking and building relationships with other professionals on LinkedIn. Brands, however, are utilising social media for an entirely different reason – one which our digital marketing agency Chelmsford always endorses. For them, social media has become an essential tool for them to reach out to and engage with their audience. More and more companies are using social media as a marketing tool and reaping the benefits of it. If you aren’t, this is something we can help you with at VerriBerri. But how?
Why Do I Need to Be Using Social Media Marketing?
Did you know that at the beginning of 2023, there were a total of 4.76 billion social media users? That’s over 59% of the world’s population! It’s no surprise this figure has climbed this high either. People use social media every day; not just for content, but also to shop, research, and even as a search engine. It’s for this reason it has become such an important part of your marketing strategy. Social media presents businesses with an ample environment to promote themselves, share valuable content, and build relationships with their audience. Given this level of popularity, social media marketing is a must have for every business – with no exceptions!
How Can a Digital Marketing Agency Chelmsford Help?
If you want to achieve the best results, running your business’s social media is its own job. Aside from creating unique and engaging content every day, you also have to be mindful of each platform’s specific algorithm. This dictates what time you should post, what type of content should be prioritised, hashtag and image use, and more. If you want to maximise your brand’s reach and visibility, you’ll need to know every inch of these algorithms. This is something we can certainly help you with.
What Are My Options?
Depending on the industry you operate in and the audience you’re looking to reach, your social media strategy will vary. It’s crucial that you’re on the same platforms as your target audience. If not? Well, you’re just throwing time and money down the drain. If identifying the optimal platforms is something you’re struggling with, our digital marketing agency Chelmsford is happy to help.
For the most part, however, it will involve one, or a combination of, Facebook, Instagram, Twitter, LinkedIn, and TikTok. Our social media team at VerriBerri have outlined what each of these involves, and how you can benefit from them…
Facebook is the largest and most established social media platform, with 2.98 billion monthly active users as of 2023 Q1. Because of this, for the right business, it offers the potential for an unparalleled level of reach and awareness. The user demographic of Facebook has changed constantly over the years. There’s a great chance your business will benefit from utilising it within your marketing strategy. Google will tell you that Facebooks most popular demographic is men between the ages of 25 and 34. From our experience, however, female-focused campaigns within the lifestyle and beauty sectors have typically been the most successful.
As a predominantly visual platform, Instagram is ideal for brands looking to showcase their products and services more creatively. It allows you to share a wide range of content, including photos, videos, stories, reels, and streaming on Instagram TV. Instagram is most popular amongst younger demographics, with 18 to 24-year-olds accounting for 30.8% of total users. Instagram also provides the opportunity to engage directly with your followers, build communities, collaborate with influencers, and more. If Instagram is suitable for your brand – which for most, it is – it’s a must!
Where Instagram prioritises visual content, Twitter instead focuses on the written word. For many businesses though, it is often overlooked in favour of Instagram and other more popular platforms. This certainly doesn’t mean it can’t be a useful tool to incorporate into your social media strategies, however. It’s extremely effective for engaging with customers and providing support, sharing industry insights, and staying updated with industry trends.
LinkedIn is a professional networking platform with more than 900 million users. It focuses on connecting professionals and businesses, making it ideal for B2B interactions. LinkedIn allows you to establish your professional brand, showcase your expertise, share industry insights, and connect with potential clients.
TikTok
TikTok’s short-form video content has seen a significant growth in popularity amongst younger audiences within the last few years. Businesses can leverage TikTok’s creative tools and trends to showcase their products or services in unique and creative ways. With over 1.6 billion active monthly users and sky-high engagement rates, it’s ideal for consumer-facing brands selling tangible products. Wedding venues, for example, can also benefit from users who use the platform as a search engine. They will look for the venue to see real life examples of what they can expect.
Should I Purchase Followers?
When engaging in social media marketing, it’s not uncommon for many brands to prioritise follower count above all else. In fact, the same can be said for many of us! If you’re struggling to grow this number organically, however, it can be tempting to buy followers instead. As a specialist digital marketing agency Chelmsford, we can’t stress enough this next point enough. Avoid this at all costs! Not only will it impact your brand’s credibility, but your reach and engagement rate will also suffer as a result.
But how? Well, it all circles back to the algorithms we mentioned earlier. When you post something on social media, it’s not sent out to all your followers like you would assume. In fact, it only reaches a small number of them. If they engage with your post, it will then be sent out to more and more. If you’re buying followers, however, many of the accounts your posts are initially sent out to will be inactive bots. They won’t engage with them, and your posts won’t be sent out any further. It will only end up limiting your reach as a result.
Contact Us
Every business needs a social media marketing strategy; you’re only limiting your brand’s potential without one. If this is something you need help with, our digital marketing agency Chelmsford VerriBerri is on hand! To reach our team, click here, or call us today on 01376 386 850.