Whilst organic marketing is still incredibly lucrative, many brands are finding a plethora of benefits in investing in non-organic techniques. Our paid social agency is helping many businesses to implement a dual approach when it comes to their promotion. What’s more, we’re seeing some fantastic results!
How do social media ads work?
Instagram and Facebook ads are set up through Ad Manager, an integrated Meta tool. These appear in user feeds and look similar to organic content but will be sporting a ‘sponsored’ label. Utilising the budget allocated to each ad, the social platform will push this out to those who fit within your target demographic and those who are searching for related services/brands.
Social media adverts allow brands to reach users that may not otherwise follow their account or even know of the business’s existence. As you can imagine, this is a handy tool for those who are experiencing a lull in sales or who are trying to build up their presence within the industry.
The benefits of social ads
There are lots of positives to creating both organic and paid social media content. In actual fact, where possible, our paid social agency would highly recommend investing in both of these areas. A dual approach is definitely going to achieve the strongest results. This being said, there are still plenty of ways you can benefit from social ads alone. These include…
Targeted Reach
A huge positive of social media ads is their ability to be targeted to a very niche audience. Adverts can be set up to carefully target consumers based on a wide range of factors. For example, location, key traits, demographics, behaviours, and interests. With this in mind, brands are able to appear in front of exactly the right people who have a genuine established interest in what you have to offer. This will contribute to a higher conversion rate, ensuring that your ROI is maximised.
Brand Familiarity
With the invention of the internet came a great deal of saturation within many markets. Nowadays, it can be tricky to stand out from the crowd and build a memorable brand among so many competitors. This being said, social media ads can help you to tackle this issue. Adverts targeted to the right audience will ensure your business is at the forefront of people’s minds. In other words, it will build greater brand familiarity, helping you to get ahead within your sector.
High ROI
Whilst brand awareness and greater credibility are all amazing things to achieve, it’s important that you also see a ROI from your marketing activities. Afterall, this is why you’re investing in said services in the first place. When it comes to social media ads, however, you don’t need to worry.
Ads on TikTok, Instagram and Facebook are incredibly lucrative, providing you have the right team behind you. What’s more, they’re easily measurable. This means that should your ad not be performing at its peak, your paid social agency can tweak these to ensure your adverts are as lucrative as they can be.
Influencer marketing
As time goes by, more and more brands are realising the true potential behind launching an influencer marketing campaign. This is a service we offer lots of our clients and the results are phenomenal.
There are a few different types of influencer marketing campaigns. Gifted, paid collaborations, and brand ambassadorships are the predominant three. Each option involves sending out your products to an influencer in return for exposure to their audience in the form of a post on their platform. Instagram, TikTok, and YouTube are the three main sites you would typically target for this kind of marketing.
Collaborating with popular creators is beneficial for brands for a number of reasons. Firstly, this gives your products exposure to brand new audiences, driving traffic to your social pages and website. Additionally, this technique will help to generate a buzz through word of mouth, improve recognition, and boost credibility.
With more brands implementing this kind of campaign than ever before, within many niches, influencer collaboration opportunities are two a penny. This means that often, many creators will turn down unpaid collabs as they are too busy with other jobs they have in the pipeline. In these instances, offering payment is often much more successful in securing these partnerships. What’s more, this also means you can target influencers with a larger audience too.
Not sold? Here are a couple of key influencer marketing statistics that every brand should be aware of…
- 61% of all consumers say that they trust the opinions and recommendations of their favourite influencers.
- Research suggests that in 2021, around 44% of B2C brands were planning to increase their influencer marketing spend.
- As of 2023, the influencer marketing industry is estimated to be worth around $21.1 billion.
Who are VerriBerri?
VerriBerri are a fully integrated marketing agency based in Maldon, Essex. We help brands with every element of promotion, assessing their individual needs and drawing up plans on a case-by-case basis.
Prior to working with us, our paid social agency will collaborate with you to find the best route forward. We will carefully assess your current market position, your ideal target consumer, and anything you may have done in terms of marketing prior to joining forces with us. From here, we can then advise on the next steps and begin implementing a comprehensive plan.
Need guidance in one specific area? If you know where you need help with your marketing, we can work with you to build an effective campaign. Our core services include:
- Social media marketing
- Social media advertising
- Public Relations (PR)
- Crisis management
- Influencer marketing
- Events
- Search engine optimisation (SEO)
- PPC (Google Ads)
- Design and brand identity
Contact our paid social agency
Looking for guidance with your ads or an upcoming influencer marketing campaign? Our team of social media experts are here to help you get the most out of these techniques. What’s more, with over 14 years of experience, you can have total confidence in our multi-award-winning agency.
For more information about working with our social media agency or any of our other services, get in touch by clicking here. You can also reach us directly on 01376 386 850.