If your construction brand needs help gaining awareness and visibility, a great way of doing so is through PR. After all, the success of construction firms hinges on their reputation, and PR is ideal for shaping a positive image. With the help of a construction PR agency, these companies can bolster their credibility, strengthen relationships, and forge valuable partnerships. Recognising the importance of PR, however, is one thing. Knowing how to capitalise on it? Now that’s an entirely different ballpark. By prioritising PR, you can gain effectively navigate public opinion, develop trust, and secure your position as an industry leader. But is it worth the time and investment? Our specialist team at VerriBerri wanted to share just how your construction firm can benefit from a well-executed PR strategy.
Firstly, what is PR?
In short, PR is a way of managing how a brand is communicated to, and perceived by, their target audience. This technique looks to bridge this gap, solidifying your brand’s name, credibility, and reputation in the mind of your audience. By taking advantage of pre-existing media outlets, PR looks to secure press coverage to elevate your business’s image. How exactly this is done, however, varies on a case-to-case basis. It could perhaps involve being featured in an article or newspaper, or on a radio or TV interview. Perhaps the opportunity to speak at an industry event?
How Can a Construction PR Agency Be Beneficial to Your Business?
Claiming that your business is the best may hold some weight. But when an impartial, independent industry expert echoes the same, it elevates your credibility to a whole new level. A mention of your business in reputable publications carries significant influence and trust. Put yourself in the shoes of a consumer searching for a product or service for a minute. Would you rely on a self-promotional advertisement or the endorsement of a reputable figure? In industries like construction, where reputation is paramount, customers will almost always opt for the latter.
PR agencies like VerriBerri can greatly benefit construction firms by leveraging the power of impartial industry experts and reputable publications. This involves positioning your brand as an industry leader and showcasing its expertise and accomplishments within reputable platforms. Through the help of a construction PR agency, we can establish credibility and trust among potential customers. This enhanced reputation can lead to increased visibility, improved brand recognition, and ultimately, more business opportunities for your construction firm. Clearly, PR is something which should not be taken lightly.
Preserving Local Position
Every business should have aspirations, and that includes the desire for recognition at a national or international level. However, if you haven’t yet gained a strong foothold in your local community, those aspirations may sadly go to waste. Establishing a strong presence within your local community should be the initial focus for any business. It serves as the foundation upon which these broader ones can be built.
By gaining the support and trust of local customers, local recognition fosters a sense of trust and credibility. When customers see that your business is well-regarded within the community, they are more inclined to choose you over competitors. This trust is essential, particularly in industries like construction where personal relationships and reputation play a significant decision-making role.
Local press serves as an influential voice within the community, and their endorsement can significantly impact consumer decisions. Positive reviews, testimonials, or features in local publications create a strong impression on potential customers. At VerriBerri, this is something we have an excellent track record helping with.
Managing Your Reputation
As much as we would like smooth sailing, in the construction industry, this is nearly impossible. Mistakes happen from time-to-time, it’s just the way of things! They’re inevitable, but fortunately, most of them can be easily rectified without too much commotion. However, there is always the possibility of more serious incidents arising which call into question the reputation of your business. Part of what PR involves is the management of these serious situations, should they happen. It’s no good burying your head in the sand and hoping these problems pass on by. To keep your reputation intact, you’re going to want an experienced construction PR agency on hand to remedy the situation.
Improving Online Visibility
For the construction industry, there’s no doubting that positive word of mouth and testimonials are key for lead generation. Increasingly, however, more and more people are turning their attention online to source the services of a contractor. This means that if you want any hope of being selected, your website must be optimised. PR can help with this. These strategies aren’t just limited to media coverage and crisis management. In fact, PR also plays a significant role in improving your website’s search engine optimisation (SEO) value.
In fact, backlinks obtained from PR are a very valuable component of any SEO strategy. This is why we always recommend that the two work in tandem with each other. If a reputable publication links your website in their article, for example, your SERP ranking is likely to increase. This means greater visibility, increased enquiries, and ideally, more business for you. More information on this can be found here!
This doesn’t mean obtaining links from any old site, however, and absolutely doesn’t mean purchasing links. As a matter of fact, purchased backlinks will often do more harm than good. Imagine spending all that money only for your business to be worse off in the grand scheme. Google picks up on these poor-quality websites full of gibberish and marks you down for being linked to them. Trust us, it’s best to stick to achieving them organically.
Contact VerriBerri
There are numerous PR opportunities across the construction industry. The trick, however, is knowing how to best identify and utilise them. A construction PR agency like VerriBerri can certainly help with this; it is our speciality after all! If you’re looking to find out more about the benefits of PR for your construction business, get in touch! Click here to speak to the team or call us today on 01376 386 850.