When starting a new business, one of the first things you’re always told is to identify a target audience. How old are they? What is the family income? What are the best ways of reaching them? Understanding these crucial details enables you to tailor products, services, and marketing efforts to meet their needs more efficiently. Your target audience quickly becomes the centre of all your efforts, but what about when you have to simultaneously target two entirely separate demographics? Now, that’s where the help of a UK marketing agency for children’s brands such as VerriBerri may be instrumental.
Appeal to Both the Parents and The Kids!
Marketing a childrens brand is no easy feat. It requires you to strike a delicate balance of appealing to both kids and parents. After all, parents hold the purchasing power, and typically prioritise factors such as safety, quality, and value for money. Children, on the other hand, are drawn to bright colours, fun characters, and exciting experiences. If you want any hope of succeeding, your marketing efforts must speak to both audiences. So, what avenues can you explore in the hope of doing this?
What services can our UK marketing agency for children’s brands offer?
Search Engine Optimisation (SEO)
Open Google and search for the type of product or service your brand offers. How many results and competitors will be displayed? Thousands? Hundreds of thousands? Millions? Now, look at where your brand is in relation to these other businesses. Unless you’re a secret SEO whiz, chances are, your website won’t sit higher than the third or fourth results page. Now have a think. How often do you buy something from a website sitting on page 2, 3, or 4 of Google’s search ranking? This alone should highlight just how important SEO can be to your brand.
Now you’re aware of its importance, lets delve into what SEO is. Essentially, it’s the process of optimising your website to better position it on Google’s ranking system. Sounds simple, right? As a specialist UK marketing agency for children’s brands, trust us on this one, this is far from the truth. For a start, the Google algorithm which you are ranking against is changes thousands of times each year. As you can imagine, staying on top of these changes is a job in and of itself. But if you want to rank highly, unfortunately, this is something which can’t be skipped. If you’d like to read up on this some more, click here!
Content Creation
Arguably the best way of boosting your SEO value is through the creation of high-quality, optimised content. Typically, this entails crafting blogs that incorporate relevant keywords and phrases related to your brand. However, it is crucial to strategically place these keywords throughout the content to maintain its natural flow. Simply cramming a webpage with keywords and hoping for the best is not a viable approach. There are no shortcuts to outsmarting the Google algorithm, and any attempts will ultimately harm your website’s performance.
It isn’t just the content you put out, however, that needs to be optimised. To truly maximise your SEO potential, you must also delve into the technical aspects of your website. This includes tasks such as adding meta descriptions, utilising alt-tags, compressing images, optimising your site for different devices, and more. At VerriBerri, we recognise just how daunting this can be. After all, SEO is not a skill that can be mastered overnight. It requires years of experience to truly understand. Unless you are confident in your abilities, it is best to entrust this task to seasoned professionals.
Social Media
In recent years, social media has significantly revolutionised the way businesses operate and connect with their target audiences. Particularly for children’s brands, we strongly believe that it ranks among the most powerful marketing channels available. This is due to the increasing number of children and new parents actively using social media platforms. People now prioritise the recommendations of influencers and social media endorsements over traditional retailer specifications and reviews. Moreover, a significant 97% of parents find social media to be helpful when making decisions related to parenting. Therefore, if you’re looking to introduce your brand to these audiences, there is no better space than social media.
Social media isn’t a one-size-fits-all approach, however, and it’s a lot more than just creating an account and posting semi-regularly. Each platform has its own demographics, rules, and algorithms that must be taken into consideration. It is essential to carefully select the platform that best suits your brand and consistently create high-quality and engaging content. Our UK marketing agency for children’s brands can assist you in navigating this process.
Graphic Design and Branding
Just as you’d expect, creating strong and captivating branding for children’s brands is crucial. Naturally, children respond to vibrant colours, playful illustrations, and imaginative design elements. They form strong connections to what they find visually appealing and that which they can engage with. This is why a well-crafted logo, striking packaging, and captivating visuals are essential for childrens brands. They look to establish a sense of excitement in the minds of young consumers, leaving them with a lasting impression.
What’s equally important, however, is to recognise that appealing to parents is also key in determining your brand’s success. Adults, as decision-makers and purchasers, prioritise designs that convey a sense of quality, credibility, and relevance. Incorporating elements that resonate with both children and adults enables you to capture the trust and attention of both audiences. Whether it’s through visually stunning packaging, engaging website designs, or striking infographics, at VerriBerri, our designs strike the perfect balance.
Contact Us
If you feel you would benefit from a specialist UK marketing agency for children’s brands, get in touch! From social media support to website optimisation, to helping you determine the best direction for your business, we can help. To reach our specialist teams, give us a call on 01376386850. Alternatively, click here to fill out our contact form. We look forward to hearing from you!