As digital marketing experts in Colchester, we have seen more and more of our clients requesting support with their TikTok accounts. In fact, this platform has long been a popular option for digital marketing and for good reason. With over 1.5 billion monthly active users, you just can’t deny it’s global reach.
What is TikTok?
Even for those of you who aren’t active on social media, you’d be hard pushed to find someone who hasn’t heard of TikTok. This being said, that doesn’t necessarily mean that we all understand it.
TikTok is a free platform, allowing users to share short-form video content with their friends. Videos can be up to 10 minutes long, however the algorithm favours those who keep their clips much shorter than this. The average length of a TikTok video is between 36-42 seconds long. As you can probably tell, this platform is all about short, sharp, and punchy content – perfect for marketing your brand!
4 Ways to Grow Your TikTok Following
In the early days of the app launching, growing your TikTok following was relatively easy. Now, with so many different creators on the platform, good visibility is far more challenging to achieve.
If you’re struggling to get your brand seen on TikTok, here are 4 tips to implement from our digital marketing experts in Colchester…
Don’t plan too far in advance
In an ideal world you would have all of your content created, edited, and scheduled to go out weeks in advance. When it comes to TikTok, however, it pays to avoid living too far into the future.
The key to building your following on TikTok is following trends and using popular audio, similar to Reels on Instagram. This being said, it’s no use jumping on these weeks after they have been circulating. This will do nothing but make your business appear dated. Instead, you should always leave room in your schedule to allow for jumping on the bandwagon whilst a particular idea is still relevant.
Creating a ‘face’ for your brand
People connect with people. As such, it’s important that you regularly share content centred around the same few individuals. This might be your social media team or your CEO. Your followers will come to recognise these faces, making your content stand out and your brand more recognised. Creating a face for your company is vital if you want to go far.
Quantity over quality
With TikTok being so oversaturated with content, you have to post frequently in order to gain any kind of traction. In other words, it’s time to go against the ancient saying of ‘quality over quantity.’
Okay, so we’re not saying the content you put out can be any old rubbish. There still needs to be a certain level of quality. Content that doesn’t offer your users value in some way isn’t going to be saved for later or sent onto their friends. This being said, it’s not productive to spend hours working on one TikTok. As many brands are finding, it is usually the videos you are super proud of that flop. Meanwhile, those that you throw together quickly and put out whilst the idea is still trending will reach much farther.
Pay attention to your analytics
Like all social media sites, TikTok have an analytics feature. This is essentially a collection of your account data that can be used to assess how well your videos are performing.
Paying close attention to your analytics can tell you a lot about your audience. Such as when they are most active, the kinds of content they like the best, and much more! From there, you can then build a more tailored strategy to improve your accounts overall performance.
Key TikTok Marketing Statistics
Our digital marketing experts in Colchester are seeing more and more brands benefit from TikTok each and every day. But don’t just take our word for it. Here are some key statistics that show just how vast and loyal their audience really is:
- Globally, TikTok was the second most downloaded app in 2022.
- In the first quarter of 2023, the TikTok app was downloaded a total of 246.9 million times.
- Regular users of TikTok typically spend 1.5 hours on the app per day.
- Over 90% of TikTokers say the platform never gets boring.
- 18% of the world’s total internet users actively use TikTok.
- Out of their active users, 29% of people open the app at least once each day.
How our digital marketing agency can help
VerriBerri is a team of digital marketing experts in Colchester. We help brands to form deeper connections with their audience through carefully curated marketing campaigns. We’re dedicated to building and implementing strategies for our clients that are targeted at building brand awareness, increasing exposure, and converting sales.
Our teams’ specialities span further than just TikTok, with specific departments covering your every marketing need. Alongside social media management, our core services include:
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Public relations (PR)
- Crisis management
- Social media advertising
- Influencer marketing
- Graphic design
- Website content creation
- Event planning and management
We’re recognised within our industry as some of the best marketeers, with a multitude of accolades to our name. We have been awarded many titles, such as ‘Best Marketing Agency’ and ‘Most Influential Marketing Director’, along with multiple staff wellbeing awards. This means that when you work with VerriBerri, you can be confident you’re investing in a team who are passionate and will deliver.
Get in touch
For more information about working with our digital marketing experts in Colchester, get in touch with our team today! To schedule in a quick discovery call, contact us on 01376 386 850 or email [email protected].