Pet brand marketing projects are always our favourite to work on here at VerriBerri. As a team of creatives and animal lovers, it’s immensely exciting when you get to work alongside likeminded people to produce truly innovative campaigns. Afterall, what could be better than collaborating with our furry friends?
The truth is, no matter what area of the pet industry you operate within, there is a lot of scope to work with when it comes to your campaigns. We can help you to implement a strategy that is fun, energetic, and encompasses your key brand messaging.
Why Instagram?
Instagram has been a popular platform ever since its launch in October 2010. Now with over 1.62 billion users, this site has become a wildly popular choice for marketing brands. From brand awareness to elevated credibility, every pet business should be investing in this marketing tool.
Social media has a plethora of advantages when it comes to pet brand marketing, including…
It’s cost-effective
When you work with VerriBerri on your social media marketing, the only costs to you are our expert services. Instagram is a free platform, allowing creators to share as much organic content as they like. It’s a highly cost-effective option when it comes to promotion.
It has a global reach
Instagram attracts a global audience, reaching even the furthest corners of the world’s population. As such, social media marketing is incredibly valuable for those of you trying to expand into new, international markets.
It shows personality
Instagram is a fun and creative platform, allowing brands to showcase their true personality. Sharing personable content is a great way to instil greater trust in your consumers. What’s more, it’ll also make you more likable and memorable too.
It’s measurable
Last but by no means least, your Instagram performance is easily measured through their insights feature. These statistics are incredibly helpful for brands, allowing them to know whether their efforts are working. From here, marketeers are able to adapt their strategy and assess whether they are on track to meet their targets.
Sharing content
Instagram allows their users to share content in lots of different formats. This gives businesses free rein to be as creative as they like, allowing them to get innovative with their pet brand marketing campaigns.
- Static images: As the name would suggest, a static image is just that. From graphics to behind the scenes sneak peaks, Instagram allow brands to share content quickly in the form of a photo. You know what they say – a picture is worth a thousand words!
- Reels: A ‘Reel’ is a type of short-form video. Introduced to the app to compete with TikTok, this format allows you to share information in a quick, catchy, and convenient way!
- Story content: Story posts can be done in either video or photo format and are a much more casual content style. They’re only available for 24 hours. As such, this is great for those imperfect images that you still want your audience to see but might not be quite ‘Instagrammable’ enough for the grid.
- Carousel posts: Got more than one photo to share? Carousel posts allow you to group together up to 10 images and videos in singular post.
Paid ads
Organic social media marketing is designed to drive interest in your products and make you more visible. It’s also a way for brands to build their identity and grow their audience. For those of you looking to increase sales, however, you might want to consider implementing paid ads into your social strategy too.
Paid advertising has proven to be an incredibly successful technique for many of our clients, especially those with tangible products. Alongside this, we always recommend you continue to share organic content on your grid to keep everything up to date. If people click through to your profile via an ad, it’s important they can see it is populated with fun, interesting content that is packed full of value. This will help to convert them, providing support to your paid campaign.
Here at VerriBerri, our experts in pet brand marketing are able to create and manage your ads alongside an organic social strategy. With over 14 years of experience, we have a deep understanding of different consumer groups and how to grab their attention. Utilising this knowledge, we can effectively target your campaigns at the right people to ensure you receive the maximum ROI.
Working with VerriBerri
If you’re looking for a team who are passionate about what they do, look no further! Based here in Essex, VerriBerri offer a variety of marketing solutions to those looking for an extra boost. What’s more, we’ll bring a boat load of determination, creativity, and drive to the table too! Our services include:
- Strategy writing
- Social media consultancy
- Social media management
- Social media advertising
- Influencer marketing
- PR and communications
- Crisis management
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Graphic design and branding
- Event planning and management
In addition to being a highly creative and friendly team, we’re also multi-award-winning! From ‘Best PR and Marketing Agency’ to ‘Most Influential Marketing CEO’, we have been awarded many titles in our time – an achievement we couldn’t be prouder of!
Getting in touch
For more information on how we can help you with pet brand marketing, get in touch with our team today. Click here to fill out our contact form or call us on 01376 386 850!