As a specialist construction marketing agency, we understand just how competitive the industry is. With so many businesses vying for the same clients, it can be a daunting task to differentiate yourself from the rest. There is no doubting that the industry is always in demand, with a steady flow of smaller projects available. Relying solely on this, however, will likely not be enough to truly stand out. In an industry that’s so heavily reliant on sales, it is essential to have a robust marketing strategy in place.
Over our 14-year-long tenure in the construction industry, we’ve worked alongside numerous clients where this has been a significant challenge. The desire to grow and develop is there, but the marketing industry is too unfamiliar to many. Fortunately, at VerriBerri, we know this landscape like the back of our hand. We’ve helped brands see impressive growth in inquiries and revenue, but also to better establish themselves within their respective industries. But how do we go about doing this? What tools and techniques are our go-tos? The VerriBerri team are here to outline the fundamentals.
What You Should Know Before Hiring a Construction Marketing Agency
If you really want to hit the ground running, you’re going to need a concise and well-thought-out marketing plan. What exactly is it that you’re looking to get out of working with a construction marketing agency? Perhaps you’re looking to drive more traffic to your website? What about getting your name out there in reputable publications? Is there a certain area of your business you’re struggling with? Perhaps customer satisfaction isn’t as high as you’d like. The more you give us, and the more honest you are, the more you’ll get out of it!
What Services Can We Bring to The Table?
Search Engine Optimisation (SEO)
In today’s digital age, search engines have become the go-to source for people looking for local businesses, including construction companies. With this, regardless of the industry, they’ll likely be met with millions, if not billions of results. To be honest, whenever you’re searching for something – a product or a service – how many pages do you go through? One? Two at most? With a poorly optimised website, chances are, you’ll be ranking far lower than this. If this is the case, your business could be missing out on a significant amount of traffic and potential leads.
But what actually is SEO? It’s the optimisation of your website in such a way that you rank as highly on the SERP as possible. Another acronym – I know! SERP stands for Search Engine Results Page – the page displayed whenever you conduct a Google search. Ranking highly on this page, however, is far from a simple process. It involves back-end optimisation, back-linking, as well as regular, optimised content creation. What’s more, each of these components has its own sets of rules you must follow in accordance with Google’s algorithm. The more of these rules you fulfil, the higher you rank, and the greater traffic your website receives.
B2B Social Media
With the rise of digital marketing and online communication, social media has emerged as a powerful platform. Construction companies can promote their brand, connect with clients, attract new talent, and engage with their target audience. Your approach to social media, however, should never be a straightforward, one-size-fits-all strategy. It’s dependent on your audience, and that’s where the support of a construction marketing agency really makes a difference.
For those operating predominantly in a B2B market, LinkedIn should be your bread and butter. Afterall, the platform was specifically built for businesses to connect and form relationships with other businesses. LinkedIn enables you to post about your services and make valuable professional connections with others across the industry. It’s quite literally the perfect platform for B2B-focused brands.
B2C Social Media
A significant number of purchases are completed online nowadays, and this number is only on the up. More than ever, people are turning to social media for help when it comes to making this purchasing decision. It’s therefore no wonder why more and more businesses have ramped up their online presence in recent years. Instagram, for instance, is an ideal platform for showcasing the visuals of your products and services.
Especially in industries such as construction where visual appeal is so important, we’ve seen the benefits of this first-hand. These platforms enable you to generate leads, obtain vital feedback, engage with your community, and more. This not only enhances your businesses’ online presence, but also shows a different side of you to your audience. Perhaps, one that might sway them to choose you over your competitors…
Public Relations (PR)
There’s no doubting that PR is a volatile aspect of marketing, and it’s understandable as to why. Your feature could quickly go from the front pages to the back of the pile unexpectedly. Understandably, this has led many of our clients to be disappointed by other agencies. It’s easy to promise unrealistic targets and outcomes to win people over, only to fall short at the last minute. Where we differ at VerriBerri, however, is through our PR guarantee. We’re the only UK-based PR agency to guarantee our results, so you know just how much we care.
Putting that aside, similarly to social media marketing, your approach to PR will depend entirely on your desired audience. Industry specific publications may work for B2B companies, as it enables you to reach an audience similar to your own. If you’re heavily B2C-focused, however, a combination of industry-specific and mainstream will be the way to go. Being featured in quality sources enhances your visibility, as well as promoting trusts in your brand. The more people that see your name, the greater chance they have of remembering it!
Reaching Out
If any of these areas seem like something you’d need, they’re certainly worth exploring! We’d be happy to take you on a deep dive through the world of marketing. To find out more, you can reach our construction marketing agency by clicking here.