At VerriBerri, a digital marketing agency in Maldon, we recognise the importance of a strong brand identity. It is our clients that show the most personality through branding that go the furthest. Nowadays, people like to feel connected to the brands they support with a heavier emphasis on utilising smaller, local businesses where possible. As such, your identity has never been as important as it is today.
Your branding has a powerful impact on consumer purchasing decisions, encourages word of mouth, and ultimately makes your brand more memorable. As such, we highly advise that all of the companies we work with have laid down solid foundations before they dive into the world of marketing.
The branding process
Without the branding process, you’re likely to lack direction and a clear message, deeming your efforts near pointless. When you work with VerriBerri, however, our design experts will work with you to develop a brand you can be proud of. We’ll help you to develop a number of different elements, including your:
- Band name (if not already decided)
- Tagline
- Logo
- Key colours
- Typography
- Brand message
- Tone of voice
What’s more, we’ll wrap up the project with a full set of branding guidelines. This is a document you and your team can and should utilise throughout everything you do. This will give everyone a clear idea of who you are as a brand and your ethos.
The most important thing to remember with your branding is to stay consistent. Once you have decided on the above elements, it’s important that you keep everything uniform if you want to establish brand awareness. The look and feel of your business are ultimately what will ensure you stand out.
Furthering your brand identity through marketing
Once you have the foundations of your brand solidified, you need to put time into furthering your message through marketing and communications. As a digital marketing agency in Maldon, this is something we do day in, day out for a range of clients. Below, we’ve listed the key techniques for strengthening your identity and getting ahead within your industry…
Social media
Social media is one of the best platforms for brands to show personality. It gives you the opportunity to interact with your target audience on a deeper level. From sharing behind the scenes content, teasing new releases, and posting about your achievements, you’re able to let your customers feel more involved. As such, you’re going to generate greater brand loyalty.
Loyalty is the ultimate goal of marketing. This is where organic techniques differ from advertising, where the main focus is on making quick sales with little thought for the future. In focussing on your marketing, however, you’re able to pave the way for happy customers, who are likely to keep coming back for more.
Instagram, TikTok, Facebook, LinkedIn, and Twitter are the five main social media platforms for marketing. Which you choose will depend on your particular niche. If you’re not sure where you should be, this is something our digital marketing agency in Maldon will be able to advise you further on. For those of you who are revenue focussed, we can also bolster your social strategy utilising ad campaigns on your chosen platforms.
Public relations
Although not a hard sales tactic, the work of our PR team shouldn’t be overlooked. Getting featured within some of the top publications is a huge mark of credibility and authority – two things every brand should be striving for. PR gives brands a platform to reach the masses, allowing you to tap into new corners of your industry. What’s more, it also keeps you at the forefront of your sector.
Here at VerriBerri, we have a long list of connections among some of the biggest global publications. Additionally, we’ve also built a strong network of relationships among smaller, more industry focussed magazines and newspapers too. Our wealth of experience grants our client’s access to unique opportunities. There is nothing more rewarding to us than knowing that we have helped a brand make some noise within their industry.
When you work with us on your communications strategy, there is no additional cost to you besides our fees. Our agency never expects any of our clients to pay for coverage. What’s more, we also guarantee our results too!
Website content
Engaging and relevant content on your website is key. This is what many of your customers will use to form their first impressions. As such, if you aren’t putting in the work, you’re likely to be turning away sales in the process.
Your website copy is another great way to show personality. This could just be the thing that sets you apart from your competitors and persuades someone to support you over them. High-quality content will help to give your website conversions a much-deserved boost!
Strong website copy should be optimised for SEO, something our digital marketing agency in Maldon can help you with. This process involves making certain modifications to your content in line with Google’s algorithm. These include the use of targeted keywords and keeping word complexity to a minimum, among many other elements. If search engine optimisation isn’t something you’ve done before, it’s always recommended that you bring in a specialist to help.
Contact us
Got a new brand that you’re looking to bring to market? Simply looking to grow your existing business? Experiencing a lull in sales? We’d love to hear more about your company!
To schedule in a discovery call with one of our business development experts and find out how we can help you, contact us today. You can reach our digital marketing agency in Maldon by clicking here or by calling us on 01376 386 850.