The population of Essex is rapidly growing, meaning houses are more in demand now than ever before. It’s for this reason that property marketing is so essential for any and every real estate business. Within a competitive industry like property construction, visibility is integral.
Here at VerriBerri, we love helping brands make some noise. Home to a professional team who specialise within this niche, we have a wealth of experience helping property developers, estate agents, and project managers alike. Continue reading to find out how we can support your business throughout 2023…
What is marketing for properties?
By definition, property marketing is the promotion of property for sale or rent. This may include branding design, public relations, SEO, or social media management.
As with all elements of marketing, the main goals are to generate high quality leads, improve customer value, and increase brand awareness. Alongside these, you’re likely to have more individual, unique objectives that we can tie into your strategy. For example, increasing the number of viewings for a particular property.
What are the benefits of property marketing?
There are countless benefits to having an effective marketing campaign, with the most obvious being that it allows you to find tenants more quickly. It also means you can target a specific audience, which saves you both time and money in the long run. Furthermore, a professional marketing strategy will help you to build a good reputation for your company. In turn, this will attract new clients and aid your business development. With the property industry becoming more oversaturated, a forward-thinking marketing campaign can give you an edge against your competitors.
Goal setting
Regardless of the industry, your objectives should be SMART. This acronym stands for specific, measurable, achievable, relevant, and timely and is a good template to follow when goal setting. Like with any targets, they must align with your business’ objectives and should be updated over time.
Our property marketing services
At our trusted marketing agency in the UK, VerriBerri, we provide a range of services that will help you to reach your goals this year. These include:
- Public relations (PR)
- Social media marketing and advertising
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Website development
- Graphic design
VerriBerri is a fully integrated agency, meaning that we tailor our services according to the client and analyse which are the most lucrative for the company in question. In addition, we believe transparency and collaboration to be key components in a successful relationship, so you can be rest assured that your business is in safe hands with our expert team.
Public relations (PR)
Property industry PR is one of the most cost-effective methods for promoting your company and positioning yourself as an expert within the field. With this in mind, it shouldn’t be missed when building your strategy.
PR exposes your company to a huge collection of people via popular publications. These help to position your business as a credible organisation, building authority. As a specialist construction marketing agency with over a decade of experience within the industry, we have a plethora of high-quality connections. Our network allows us to get brands featured within the press quickly.
Social media property marketing
It’s 2023 and your business’ social media presence is more essential than ever before. This is a vital element to consider when growing a start-up as well as for larger companies looking to sustain their longevity. Using a professional social media marketing agency will allow you to reach a wider market and build loyalty.
Recent studies have shown that 77% of realtors actively use social media. Additionally, 47% of real estate businesses note that social media is the biggest source for high-quality leads. In other words, this is an opportunity that you don’t want to miss out on!
Social media advertising
Social media advertising is similar to marketing however the results tend to come in much quicker. This is, however, more of a short-term solution and we recommend running this alongside an effective organic strategy.
Social media ads are a great way to boost sales within a specific market segment. Additionally, paid content will also increase your visibility rapidly, building better brand awareness. The best platforms to target include Facebook and Instagram. If you are looking to reach a B2B market, LinkedIn will also be useful.
Search engine optimisation (SEO)
Like many industries, the majority of property searches and sales are occurring online. Therefore, it’s crucial that your customers can find your website easily on the internet. This is where search engine optimisation (SEO) comes in to play!
SEO is the process used to make websites more visible on the search engine results page (SERP). Through better alignment with Google’s algorithm you’re able to rank more highly, resulting in more traffic for your website.
Writing blogs is one of the most reliable forms of SEO. However, you must carefully select your keywords and upload frequently to see a positive return for your business. In addition, the Google algorithm changes frequently, meaning you must ensure your SEO strategy remains up to date. Using a professional and reliable agency for your search marketing is always advisable given how technical this method is.
Contacting us
With the ever-increasing demand within the property industry, standing out against the crowd is essential. This is why using a specialist property marketing agency is crucial for your real estate business. Here at VerriBerri, our professional team can help your business thrive and exceed your targets this year. Give us a call on 01376 386850. Alternatively, click here for more ways to get in touch!