Social media has revolutionized the way businesses reach and interact with their customers. Every day, an increasing number of companies are realising the benefits of utilising social platforms. Where many fall short, however, is the assumption that building an online presence is an easy task. “It’s only social media” they say. As a leading social media marketing Colchester agency, we can assure you, this is far from the truth.
From our experience, we know that social media marketing is a complex and ever-evolving process. It requires a strategic approach, quality content creation, relationship management, and constant monitoring. Over the past 14 years, our award-winning agency has aided numerous clients in developing an engaging and captivating online presence. Don’t underestimate the power of social media, trust us to help you make the most of it.
Why Do You Really Need Social Media?
Social media has become integral in our day-to-day lives and has revolutionized the way we communicate and connect with people. Similarly, it has also transformed the way businesses reach and interact with their customers. With over 5 billion users, platforms such as Facebook and LinkedIn provide businesses with a vast audience to tap into. Social media marketing allows companies to showcase their brand, engage with customers, and even generate leads and sales. In today’s digital age, businesses cannot afford to ignore the power of social media.
With the ability to target specific demographics and interests, social media platforms provide a cost-effective way to reach potential customers. Engaging with customers through social media also allows for valuable feedback and the opportunity to build brand loyalty. As a result, businesses can enjoy increased visibility, traffic, and ultimately, revenue. It’s no wonder why social media marketing has become a crucial component of any successful digital marketing strategy.
A Few of Social Media’s Numerous Benefits
Over the years, our social media marketing Colchester agency has helped numerous clients grow and develop their social media presences. Along the way, we’ve been able to see the numerous benefits that this has brought these businesses first-hand. Perhaps the most prominent is social media’s ability to build visibility and awareness amongst your existing and targeted audiences. By creating and sharing engaging content, businesses can increase their reach by being featured on the ‘Explore’ page, for example. In turn, these people can then share the content with their own networks, further expanding awareness towards your business.
Another benefit of social media marketing is its ability to drive traffic to your business’s website. One way this can be done is by including links to your website in social media posts. As and when people want to learn more about your products and services, they can be directed towards your website. This not only increases website traffic but can also result in more leads and conversions.
In addition, social media offers businesses the unique ability to create real connections and build relationships with their audiences. Use these platforms to engage with your customers. Showcase how past customers are already benefiting from your products. Perhaps even highlight your sustainability-focused initiatives to your followers, as that is a key selling point for many potential buyers. Authenticity builds trust, and there’s no better method of showcasing this than social media.
What Platforms Should I Focus On?
Building your online presence correctly isn’t a one-size-fits-all approach. Every social media platform is different, follows separate algorithms, and reaches a variety of different audiences. Think about it, as a construction company, for example, just how many of your target audience will be on TikTok? If you are struggling to reach your desired audience, our social media marketing Colchester agency is happy to help. In the meantime, here’s a quick breakdown of each platform and its likely target audience.
There’s no doubting that Facebook’s user demographic has shifted over the last decade with the emergence of Instagram and TikTok. Despite this, with almost 3 billion active users, Facebook is unrivalled when it comes to potential reach. According to the data, the main demographic of Facebook is 25–34-year-old men. In practice, however, we’ve found female and family-focused campaigns to be those that work best. Brands with a focus towards lifestyle and beauty tend to have the most success on Facebook.
Companies with a heavily B2B focus are most likely to thrive on this platform. After all, LinkedIn was specifically created for businesses to connect with other businesses and industry professionals. The site enables you to share achievements and advice, generate new business, and acts as a tool for recruitment. For B2B businesses, a strong LinkedIn presence is necessary, but all businesses can benefit from creating an account. If you’re struggling to reap these benefits, however, then consulting our social media marketing Colchester agency can be of help.
What separates Instagram from the likes of Facebook and LinkedIn is that all posts are required to contain visuals. This makes it particularly popular amongst consumer-facing or creative businesses, as well as those that target younger generations. Instagram is also a fantastic platform for community engagement and adding a sense of personality to your brand. There are very few brands that won’t benefit from dedicating time to this.
TikTok
TikTok is a relatively new phenomenon and is perhaps the most popular platform amongst the younger generation at the moment. It enables businesses and creators to share short videos and has helped many become viral sensations. If your product or service is even remotely youth focused, there are few online spaces better than TikTok.
Contact our Social Media Marketing Colchester Agency
If social media is an area you’re struggling to maintain, it might be time to consider some expert support. At VerriBerri, we can help with all aspects of your online presence. Whether that’s producing captivating content, building your following, or assisting with community engagement, we’ve got it all. For any social media help, get in touch with our team by clicking here!