Let’s start with asking the obvious question, “what is SEO?” SEO stands for search engine optimisation. In laments terms, it’s the process of improving your website to boost visibility on the search engine results page (SERP). This is with the goal of increasing your organic traffic and providing the best possible user experience.
With over 14 years of expertise, we understand how essential SEO is for your business. It provides a range of benefits, including reaching a wider audience and gaining exposure for your brand. Whether you’re a start-up company or simply looking to improve your results this year, our SEO services will certainly help you reach success.
Why is SEO important?
Search engine optimisation (SEO) is a crucial aspect of marketing. Nowadays, organically searching online is one of the most popular ways for people to discover new businesses. This is why SEO is essential for connecting with your target audience and driving traffic towards your website. Without digital marketing, you’re likely to severely limit your success.
What are the different types of SEO?
The process of SEO is incredibly complex, so don’t fret if you’re still wondering ‘what is SEO?’ There are hundreds of elements to consider when trying to align your site with Google’s algorithm. To help you gain a better understanding, let’s discuss the different types of search engine optimisation…
On-page SEO
As the name suggests, on-page SEO is activity that is carried out directly on your website. This includes writing blog content, meta descriptions, image alt-tags and keywords. These processes are vital for creating a user-friendly online page for your brand that meets the algorithm requirements.
On-page SEO can be broken down even further into front-end and back-end optimisation. If these terms ever crop up, remember that they refer to any modifications done directly on your website.
Off-page SEO
On the other hand, off-page SEO focuses on all aspects that are indirectly related to your website and it’s ranking. For example, public relations and social media.
The biggest component of off-page SEO is backlinks. These are obtained through mentions in publications and are a direct result of PR. This is when external websites include a link on their page that connects back to you, such as within an article. This allows Google to see the authority that you have within your market, resulting in more traffic for your website.
It’s important to note that not all backlinks are of equal value, however. Google emphasises E-A-T, which stands for expertise, authoritativeness, and trustworthiness. This means that links should demonstrate to both Google and the reader that you’re an expert within your field. If the search engine believes this to be true, then you will rank higher on the results page.
In addition to the above, your social media following and engagement can also help to boost your overall credibility. Similar to publications linking you within articles, popularity on your Instagram profile proves that people are interested in what you have to say. As a result, this will indirectly improve your ranking on Google.
Local SEO
This type of SEO is more location-specific than those described above. It’s a great way for customers to locate your business as well as generate organic search leads and build links. This type of search engine optimisation requires the use of more niche keywords such as ‘Maldon SEO agency.’ As part of this, your PR team should also focus on more local publications.
How can this benefit my business?
Did you know that SEO is one of the most lucrative marketing methods for businesses to utilise? Not only does it attract more customers to your website but it also detracts attention away from your fellow competitors.
According to research, the first ranking organic result on the search page is ten times more likely to be clicked on compared to the page in tenth position! In fact, the top three Google search results sees 54.4% of all clicks! Moving up a single position in Google can increase your relative click through rate (CTR) by 32.3%. This is why using a professional SEO company is vital for your brands online presence.
If you’re looking to improve awareness and broaden your reach, search engine optimisation is essential. From supporting content marketing to improving website usability, SEO is not something that you want to miss out on!
How does SEO compare to PPC?
Now that you have a better understanding about what is SEO, let’s talk about pay per click (PPC) and how it compares. PPC is another type of search engine marketing (SEM) that is used to improve website traffic.
With PPC, you essentially pay for your website to rank higher on the SERP. These non-organic results are easy to spot as they usually have ‘ad’ marked next to them. Nevertheless, this technique can be highly effective at generating sales quickly.
SEO is much more suitable if you’re looking for long-term results. This being said, depending on your budget and goals, we would recommend using both SEO and PPC in tandem. This is the most effective way to grow your brand and raise awareness.
Do I need to an agency?
If you’re trying to cut back on costs, then you can implement some SEO techniques yourself. This process does, however, take years of experience to learn inside out. Here at VerriBerri, our specialist team have over a decade of expertise, meaning your business is in safe hands with our professionals. We understand how to effectively manipulate the algorithm, saving you both money and time in the long run.
Working with VerriBerri
At VerriBerri, we have a dedicated team who are passionate about SEO. Not only are we technically minded but we’re also creative. This means we can develop unique, relevant content that adds to your SEO value. Having worked with hundreds of different clients over the years, our experts are able to create content for any business, regardless of your industry!
Other services
If you’re interested in taking your business to the next level, it may be time to look at using an agency to help with your SEO. At VerriBerri, not only do we offer search marketing, but we also provide other digital solutions, including:
- Social media marketing
- Public relations (PR)
- Pay per click (PPC)
- Graphic design
- Website development
Contact VerriBerri
Still wondering ‘what is SEO?’ or interested in finding out how this technique can elevate your business? Get in touch with us today on 01376 386850 or click here to contact us directly. We’d love to hear from you!