Ever wondered what search engine optimisation marketing actually is? If this is the first time you’re looking into this technique and how it can help your brand, you’ve come to the right place! At VerriBerri, we have an in-house team of search marketing specialists and over 14 years of experience in the industry. Regardless of your niche, we can help your business reach greater heights in the New Year!
What is search engine optimisation?
Search engine optimisation (SEO) is a form of marketing that involves making changes to your website to improve the user’s experience. In turn, this will better align your site with Google’s algorithm, making your brand more visible on the search engine results page (SERP).
Although this may seem simple, the process of SEO is actually rather complex. The Google algorithm is essentially a checklist of criteria that makes for a ‘good’ website. The exact requirements are, however, never released to the public. Of course, if they did this, everyone would have a ‘perfect’ site. With this in mind, it’s crucial that you’re utilising a professional team to grow your brand efficiently.
There are many ways that you can optimise your website so that it ranks higher on the SERP. These include, but are not limited to:
- Accruing backlinks
- Generating alternative text (alt tags)
- Improving the loading speed of your website
- Compressing image file sizes
- Developing meta descriptions
- Optimising your website for mobile devices
- Content creation, including blog posts and landing pages
What are the benefits of SEO?
Search engine optimisation marketing is easily one of the most lucrative techniques that a company can use. In fact, SEO can bring value to your business in many ways, including increased traffic to your website, better brand awareness, improved credibility, superior lead generation, and establishment within your market.
SEO is one of the most technical areas within marketing and it’s a big responsibility considering how fragile site health is. If your knowledge is limited, it’s time to bring in a team of professionals. With updates constantly being made, it’s also important to monitor your progress consistently to ensure your SEO is performing at its best. When you work with the team here at VerriBerri, we will handle the entire process from start to finish, limiting the amount of input needed from you. Rest assured, the ROI for search engine optimisation marketing is incredibly high!
Optimising your content creation
Although it may be tempting to direct your blog content towards pushing sales, it’s important that you shift your focus. Instead, you should use your platform to educate your customers and demonstrate your expertise. Your content should be informative and address your consumers pain points without giving too much away. Afterall, if you tell them everything, they may no longer require your services!
It can also be beneficial to include a call to action (CTA) within your content to give you an extra boost! CTA’s help you to convert a visitor into a lead by encouraging your audience to perform a certain action. Examples include ‘get in touch by clicking here’ and ‘sign up to our newsletter today!’
Monitoring keywords
When you work with a SEO agency, you will soon realise how important keywords are for your website content. As your professional agency, it’s our job to help you identify keywords to target. Keyword research gives you a good idea of the kinds of things your consumers are searching for. From here, you can then target these in your content to ensure you rank higher here. When working with VerriBerri, we’ll produce a monthly report detailing how you are performing and what we will be focussing on for the next month.
Building backlinks
Another important SEO tactic is backlink building through public relations (PR). A back link is where a publication includes an external link to your site within their content. When these come from trusted brands, they can really boost your credibility.
At VerriBerri, we are a full-service agency. This means that we can help with a range of marketing services outside of SEO.
Writing metadata
There are other elements to search engine optimisation marketing that often get overlooked. Meta descriptions are a good example of this. This is the name given to the text that a user will see below your page title on the SERP. Your meta description should be a short summary of the content and aimed at persuading someone to click onto your site.
Social media services
Building your social media presence is crucial for increasing your SERP ranking and supporting your website. Having an active profile shows Google that you’re genuine and can be trusted. What’s more, if lots of people are engaging with your content, this will give your SEO an extra boost too. Here at VerriBerri, we have a dedicated social media team who can manage your accounts alongside your search marketing strategy.
Why do I need to an SEO company?
With the economy the way it is currently, we don’t blame you for looking for ways to increase your sales without additional costs. However, as any marketing agency will tell you, it’s never advisable to implement your own search engine optimisation strategy. This is unless you have a specialist in-house team of course. Not only is it very time consuming but it also requires years of hands-on experience. As specialists in SEO for over a decade, not only will our expertise improve your overall results, but it will also save you a lot of time and money in the long run.
Contact VerriBerri
If you’re looking to start or improve your search engine optimisation marketing, then VerriBerri is here and ready to help! Our qualified team can develop and implement your strategy on your behalf, tailoring it to your specific needs. To get the ball rolling, give us a call today on 01376 386850 or click here!